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Magazine Proposal 
Rizwan Uddin
Name & Genre 
I have decided to go with the name ‘Instrumental’ as the 
word itself has a strong link with music and 
‘instrumental’ is the word given to background music in 
songs/music. The genres which my magazine will 
include are hip-hop, R&B and rap as they are genres of 
music which are really popular across the globe and has 
a wide fan base therefore the magazine will effectively 
appeal to more people resulting in more sales. I had 
also chosen those genres because I had already 
researched into those genres through a case study of 
Beatz Mag.
Primary Artists 
Within the magazine I will be including artists from different 
areas around the world, dominantly America, some 
artists include; 
Chris Brown, Tyga, 
Kirko Bangz, Nicki Minaj, 
Jhene Aiko, Cassie 
Etc.
Secondary Artists 
Along with American artists, I will also include artists from 
the United Kingdom, this includes artists such as 
Tinie Tempah, Rita Ora, 
Krept & Konan, Jessie J, 
Etc.
What will be included? 
Apart from information about artists, my magazine will 
include the following; 
- Popular Fashion Trends 
- Music Reviews 
- Music Charts 
- Competitions 
- Information about performances and concerts 
- Magazine Review Page
Who might buy it? 
Although the genres I have chosen have a wide audience 
range, I will be focusing on males and females aged 
between 12 and 26 as hip-hop, R&B and rap are very 
popular genres listened by both genders across the 
world, this is proven through the amount of views 
achieved on YouTube for artists within these genres. 
I will focus on each gender equally by balancing the 
contents of the magazine, for example, the magazine 
will include fashion trends for both male and females.
Publishing 
‘Instrumental’ will be published by Bauer Media, the largest 
privately owned publishing group in the whole of 
Europe, as they are not currently publishing a magazine 
which focuses on my chosen genres, therefore my 
magazine will be filling a gap in the market and may 
attract more customers/readers.
Pricing & Timings 
The magazine will be sold at a price of £3.99 as it is 
relatively affordable for readers to purchase, also it is 
not a very high figure to spend every month, seeing as 
the magazine will be published monthly. 
Another reason for it being so cheap is that the magazine 
will also be available as an app for mobile phones as the 
majority of the target audience own a mobile phone so it 
is easy for the magazine to be accessed.
Fonts & Colour Scheme 
INSTRUMENTAL 
INSTRUMENTAL 
INSTRUMENTAL 
INSTRUMENTAL 
These are some font examples which I may consider, I have chosen 
these 4 pre-set fonts as they are bold and eye catching. However, I 
have also designed my own font which I would like to incorporate into 
the design of the front page as it is a unique design. The image 
representing my own font is a draft and not the final design. In terms 
of the colour scheme of the magazine I will be using my using 
the colours which are used in the Beatz Mag which I had 
analysed for my case study. I have chosen those colours; black, 
red and white, because the colours compliment each other and 
look attractive when used together.

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Magazine proposal

  • 2. Name & Genre I have decided to go with the name ‘Instrumental’ as the word itself has a strong link with music and ‘instrumental’ is the word given to background music in songs/music. The genres which my magazine will include are hip-hop, R&B and rap as they are genres of music which are really popular across the globe and has a wide fan base therefore the magazine will effectively appeal to more people resulting in more sales. I had also chosen those genres because I had already researched into those genres through a case study of Beatz Mag.
  • 3. Primary Artists Within the magazine I will be including artists from different areas around the world, dominantly America, some artists include; Chris Brown, Tyga, Kirko Bangz, Nicki Minaj, Jhene Aiko, Cassie Etc.
  • 4. Secondary Artists Along with American artists, I will also include artists from the United Kingdom, this includes artists such as Tinie Tempah, Rita Ora, Krept & Konan, Jessie J, Etc.
  • 5. What will be included? Apart from information about artists, my magazine will include the following; - Popular Fashion Trends - Music Reviews - Music Charts - Competitions - Information about performances and concerts - Magazine Review Page
  • 6. Who might buy it? Although the genres I have chosen have a wide audience range, I will be focusing on males and females aged between 12 and 26 as hip-hop, R&B and rap are very popular genres listened by both genders across the world, this is proven through the amount of views achieved on YouTube for artists within these genres. I will focus on each gender equally by balancing the contents of the magazine, for example, the magazine will include fashion trends for both male and females.
  • 7. Publishing ‘Instrumental’ will be published by Bauer Media, the largest privately owned publishing group in the whole of Europe, as they are not currently publishing a magazine which focuses on my chosen genres, therefore my magazine will be filling a gap in the market and may attract more customers/readers.
  • 8. Pricing & Timings The magazine will be sold at a price of £3.99 as it is relatively affordable for readers to purchase, also it is not a very high figure to spend every month, seeing as the magazine will be published monthly. Another reason for it being so cheap is that the magazine will also be available as an app for mobile phones as the majority of the target audience own a mobile phone so it is easy for the magazine to be accessed.
  • 9. Fonts & Colour Scheme INSTRUMENTAL INSTRUMENTAL INSTRUMENTAL INSTRUMENTAL These are some font examples which I may consider, I have chosen these 4 pre-set fonts as they are bold and eye catching. However, I have also designed my own font which I would like to incorporate into the design of the front page as it is a unique design. The image representing my own font is a draft and not the final design. In terms of the colour scheme of the magazine I will be using my using the colours which are used in the Beatz Mag which I had analysed for my case study. I have chosen those colours; black, red and white, because the colours compliment each other and look attractive when used together.