This document summarizes the optimization of various digital marketing campaigns. It analyzes Google Ads campaigns, display campaigns, video campaigns, and Gmail campaigns. Key metrics like CTR, CPC, cost, and conversions are evaluated at the ad group, keyword, location, device, and individual ad levels to identify opportunities to improve campaign performance by removing underperforming elements.
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
Hacking Google AdWords for your StartupBobby Stemper
Ex-Googlers & current founders of AdHawk (Techstars '15) breakdown how entrepreneurs can accelerate growth for their startup using Google AdWords advertising.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
Hacking Google AdWords for your StartupBobby Stemper
Ex-Googlers & current founders of AdHawk (Techstars '15) breakdown how entrepreneurs can accelerate growth for their startup using Google AdWords advertising.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
How Pay Per Call Works | Pay Per Call Masterclass Ringba
Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services.
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/how-pay-per-call-works
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=4kaOQgGnpJo
Read the Lesson Transcript:
https://www.paypercallers.com/threads/how-pay-per-call-works.1134/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
If your company needs to submit a Search Engine Ranking Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3p4zQNd
The purpose of this project was to evaluate an ad campaign's creative distributed on the Google Display Network. Based on the overall results of each ad, recommendations were given to alter the creative in order to enhance the ad's effectiveness for future campaigns
The dilemma of how much to charge your payroll clients for the additional AE work is fast becoming a hot topic!
There seems to be a certain degree of secrecy surrounding the pricing as nobody is quite sure how to charge. One critical issue is to make sure that the pricing strategy allows the bureau to be profitable.
While there is no magical formula to achieve this, we will examine three unique pricing strategies that are both practical and realistic.
For more information visit www.brightpay.co.uk.
Business Marketing PowerPoint Presentation Slides SlideTeam
Select our Business Marketing Powerpoint Presentation Slides to showcase your company’s marketing practice. Demonstrate how to improve sales and market your business. Make a plan to persuade your customers to buy your products or services using the marketing management presentation design. The business advertising PowerPoint complete deck include set of professionally designed slides such as business promotional channels, customer acquisition cost, cost by channel, promotion campaigns, business promotional roadmap, world of mouth marketing, social media and word of mouth marketing metrics, marketing growth strategy, ideal acquisition cost model, customer retention benefits, impact & strategies, customer loyalty lifecycle, sales performance dashboard etc. All slide of B2B branding presentation deck is fully editable, users can edit the color, size, font style as per their needs. Furthermore, you can use business branding PPT visuals to create a promotional campaign for your business. Download these visually appealing business publicity PowerPoint templates to outline the key steps of successful business marketing. Continue your crusade with our Business Marketing Powerpoint Presentation Slides. They are dependable in any campaign.
Scale Your Digital Marketing with Display AdvertisingeBoost Consulting
Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push for display advertising on the Google Content Network, the next big revenue driver for the company with a $160B market cap.
Online display advertising is expected to increase from $8.5B this year to $15B in 2014. So should you be a part of it?
With most online marketing budgets going towards search, why should you reallocate or add more budget for display advertising? In July’s Brown Bag Webinar you’ll learn:
• I don’t click on banner ads so why should I expect my customers to?
• What are the opportunities with display advertising?
• How does display advertising effect paid search and SEO? (it does)
• What are the performance expectations for different targeting and creative options?
• What tools can I use to begin planning which networks and publishers I should advertise on?
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick oversees millions of dollars in digital media buy spend for clients executing branding and performance driven strategies.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
How Pay Per Call Works | Pay Per Call Masterclass Ringba
Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services.
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/how-pay-per-call-works
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=4kaOQgGnpJo
Read the Lesson Transcript:
https://www.paypercallers.com/threads/how-pay-per-call-works.1134/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
If your company needs to submit a Search Engine Ranking Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3p4zQNd
The purpose of this project was to evaluate an ad campaign's creative distributed on the Google Display Network. Based on the overall results of each ad, recommendations were given to alter the creative in order to enhance the ad's effectiveness for future campaigns
The dilemma of how much to charge your payroll clients for the additional AE work is fast becoming a hot topic!
There seems to be a certain degree of secrecy surrounding the pricing as nobody is quite sure how to charge. One critical issue is to make sure that the pricing strategy allows the bureau to be profitable.
While there is no magical formula to achieve this, we will examine three unique pricing strategies that are both practical and realistic.
For more information visit www.brightpay.co.uk.
Business Marketing PowerPoint Presentation Slides SlideTeam
Select our Business Marketing Powerpoint Presentation Slides to showcase your company’s marketing practice. Demonstrate how to improve sales and market your business. Make a plan to persuade your customers to buy your products or services using the marketing management presentation design. The business advertising PowerPoint complete deck include set of professionally designed slides such as business promotional channels, customer acquisition cost, cost by channel, promotion campaigns, business promotional roadmap, world of mouth marketing, social media and word of mouth marketing metrics, marketing growth strategy, ideal acquisition cost model, customer retention benefits, impact & strategies, customer loyalty lifecycle, sales performance dashboard etc. All slide of B2B branding presentation deck is fully editable, users can edit the color, size, font style as per their needs. Furthermore, you can use business branding PPT visuals to create a promotional campaign for your business. Download these visually appealing business publicity PowerPoint templates to outline the key steps of successful business marketing. Continue your crusade with our Business Marketing Powerpoint Presentation Slides. They are dependable in any campaign.
Scale Your Digital Marketing with Display AdvertisingeBoost Consulting
Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push for display advertising on the Google Content Network, the next big revenue driver for the company with a $160B market cap.
Online display advertising is expected to increase from $8.5B this year to $15B in 2014. So should you be a part of it?
With most online marketing budgets going towards search, why should you reallocate or add more budget for display advertising? In July’s Brown Bag Webinar you’ll learn:
• I don’t click on banner ads so why should I expect my customers to?
• What are the opportunities with display advertising?
• How does display advertising effect paid search and SEO? (it does)
• What are the performance expectations for different targeting and creative options?
• What tools can I use to begin planning which networks and publishers I should advertise on?
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick oversees millions of dollars in digital media buy spend for clients executing branding and performance driven strategies.
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Google Adwords Fundamental Certification Question AnswersMandeep Hooda
Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
5. OVERALL OVERVIEW:
1. Max CPC was Rs.30 but Avg. CPC is Rs.27.86
2.CTR should be 7-8% but here it is approx. 7%.
6. ADGROUPS ANALYSIS:
1. Ad group Digital Marketing Training and google ads academy has good % of CTR as compared to
DM course and DM class Ad group.
2. Conversion is 0% because conversion tracking code had not been placed into website, if it would
have been placed than we could be able to analyze how many conversions had been done through
each ad group.
3. Avg. CPC is low in DM training Ad group as compared to all other adgroups which implies that
training was working best.
7. KEYWORDS AND QUALITY SCORE ANALYSIS:
1. DM full course- CTR (good), high CPC, Quality score (assume) 7/10.
2. DM training courses- CTR (good), Low CPC, quality score (assume) 8/10
3. DM classes- CTR (bad), high CPC, quality score (assume) 4/10
4. DM training- CTR (bad), high CPC, quality score (given) 5/10
8. ADS ANALYSIS:
AD1- Low CTR, High CPC, No conversion(assume)
AD2- High CTR, Low CPC, 2-3 conversion(assume)
9. THE BIGGEST MISTKAKE WE DID IN PPC AD:
(our target location was Ahmedabad)
-In advance location setting we had selected presence or interest which means people living in
Ahmedabad along with people showing interest will be able to see ad. So we should select only
presence.
10. LOCATION (PINCODE) ANALYSIS:
1. We got clicks from Telangana because of the mistake shown in previous slide.
2. While other pincodes, it will easy for us to target particular area from where we can get more
11. DEMOGRAPHIC(age group) ANALYSIS:
-We can see that age group 18-24 has highest number of searches for this course and particularly
DM course, institute, classes and training.
12. DEVICE ANALYSIS:
- Mobile phone has highest % of CTR as compared to computers and tablet.
- Also implies that website is mobile friendly.
13. DISPLAY DEMO & KEYWORD [ RESPONSIVE ] AD
• As shown in the above picture, this is a Display Campaign based on two display
targeting methods Demographic and Keyword.
• In the above picture the full overview of campaign is shown. It includes total clicks, total
impressions, average CPC & total cost.
14. Demographic Targeting
As seen in the above picture, we are taking about Demographic Targeting.
The age group where there are more impressions, clicks, CTR is good , Cost is minimum, conversion
rate is good that should be kept and remaining irrelevant should be removed from the campaign.
15. Keyword Targeting
There are some keywords where the impressions are good but clicks are less due to which
average CPC increases and CTR decreases. Conversion rate is also 0%. So in such cases which
need to recheck particular targeting, recheck our ads and work on it as a result impression
increases, clicks increases and due to this average CPC decreases, & CTR will increases. And
because of this ad will be forming well which results in high conversion rate.
On the other hand there are some irrelevant keywords where there are Zero clicks &
impressions, 0% CTR, 0% conversions so such keywords should be removed from the
campaign.
16. Location – Ahmedabad [ Postal Code]
As seen in the above picture we are taking about Location Targeting -Ahmedabad and this
are different postal codes of Ahmedabad.
The Postal Code where there are more impressions, clicks, CTR is good , Cost is minimum,
conversion rate is good that should be kept and remaining irrelevant should be removed
from the campaign.
17. Device Report
As seen in the above picture, we are taking about device targeting.
The Devices on which there are more impressions, clicks, CTR is good , Cost is minimum, conversion
rate is good that should be kept and remaining should be removed from the campaign.
18. Display Demo & Placement [ Responsive ] Ad
As shown in the above picture, this is a Display Campaign based on two display targeting
methods Demographic and Placement.
In the above picture the full overview of campaign is shown. It includes total clicks, total
impressions, average CPC & total cost.
19. Demographic Targeting
As seen in the above picture we are taking about Demographic Targeting.
The age group where there are more impressions, clicks, CTR is good , Cost is minimum, conversion
rate is good that should be kept and remaining irrelevant should be removed from the campaign.
20. Placement Targeting
In placement there we have targeted websites, applications, Youtube channels.
There are some websites, applications and yt channel where the impressions are good but
clicks are less due to which average CPC increases and CTR decreases. Conversion rate is also
0%. So in such cases which need to recheck particular targeting, recheck our ads and work on
it as a result impression increases, clicks increases and due to this average CPC decreases &
CTR will increases. And because of this ad will be forming well which results in high conversion
rate.
On the other hand there are some irrelevant websites, yt channel and applications where there
are Zero clicks & impressions, 0% CTR, 0% conversions so such targeting should be removed
from the campaign.
21. Location – Ahmedabad [ Postal Code]
As seen in the above picture we are taking about Location Targeting -Ahmedabad and this are
different postal codes of Ahmedabad.
The Postal Code where there are more impressions, clicks, CTR is good , Cost is minimum,
conversion rate is good that should be kept and remaining irrelevant should be removed from
the campaign.
22. Device Report
As seen in the above picture, we are taking about device targeting.
The Devices on which there are more impressions, clicks, CTR is good , Cost is minimum,
conversion rate is good that should be kept and remaining should be removed from the
campaign.
23. Display Demo & Keyword [Upload] Ad
• This is a Display Campaign based on two display targeting methods, demographic
and keyword, as seen in the image above.
• The above photo shows a detailed framework of the campaign. It includes the total
number of impressions, total clicks, average CPC, and total cost.
24. Demographic Targeting
We're talking about Demographic Targeting, as seen in the image above. The age demographic
with the highest number of impressions, views, and CTR, as well as the lowest cost and highest
conversion rate, should be retained, Remaining irrelevant that are no longer applicable should
be excluded from the campaign.
25. Keyword Targeting
There are several keywords with high impressions but low clicks, resulting in an increase in
minimum CPC and a decrease in CTR. The conversion rate is also 0%. So, in
campaign where we need to recheck specific targeting, we recheck our ads and focus on it,
and as a result, impressions increase, clicks increase, and as a result, average CPC decreases
and CTR increases. As a result, the ad will shape well, resulting in a high conversion rate.
In the other hand, there are some irrelevant keywords with zero clicks and lower
impressions, 0% CTR, and 0% conversions that should be excluded from the campaign.
26. Location – Ahmedabad [ Postal Code]
As seen in the image above, we're talking about Location Targeting -Ahmedabad, and these
are different postal codes in Ahmedabad.
The Postal Code with the highest number of views, clicks, and CTR, as well as the lowest cost
and highest conversion rate, should be kept, while the others should be excluded from the
campaign.
27. Device Report
We're talking about device targeting, as seen in the image above.
Devices with the most impressions, clicks, a good CTR, a low cost, and a high conversion rate should
be kept, while the others should be excluded from the campaign.
28. Display Demo & Placement [ Upload ] Ad
This is a Display Campaign focused on two display targeting approaches, Demographic
and Placement, as seen in the image above.
The above image shows the overview of campaign. It includes total clicks, total
impressions, average CPC and total cost.
29. Demographic Targeting
As seen in the above image, we are discussing Demographic Targeting. The age group with the
highest number of impressions, clicks, and CTR, as well as the lowest cost and highest conversion rate,
should be kept while the others should be excluded from the campaign.
30. Placement Targeting
We also targeted websites, apps, and YouTube channels for placement. There are some
websites, apps, and YouTube channels where the impressions are positive However, since there
are less clicks, the average CPC increases and the CTR decreases. The conversion rate is also
0%. So, in cases where we need to recheck specific targeting, we recheck our ads and work on
it, and as a result, impressions increase, clicks increase, and as a result, average CPC decreases
and CTR increases. As a result, the ad would be well developed, resulting in a high conversion
rate.
In the other hand, there are certain irrelevant websites, YouTube channels, and apps with zero
clicks and impressions, 0% CTR, and 0% conversions, and such targeting should be excluded
31. Location – Ahmedabad [ Postal Code]
As seen in the above picture, we are discussing Location Targeting -Ahmedabad, and these
are different postal codes in Ahmedabad..
The Postal Code with more impressions, clicks, CTR, and conversion rate should be kept,
while the remaining irrelevant should be excluded from the campaign.
32. Device Report
We're talking about device targeting, as seen in the image above.
The devices with more impressions, clicks, a good CTR, a low cost, and a high conversion rate
should be kept, while the others should be excluded from the campaign..
33. VIDEO CAMPAIGNS OPTIMIZATION
:
1. Impressions is 594 And Total Views is 50 .
2. Max CPV is 5 but Avg . CPV is approx. 2
View rate is good 9%.
34. VIDEO CAMPAIGN ADGROUPS ANALYSIS
• This is Ads Of video Campaign based on two videos methods, Skippable ads and Non Skippable Ads (OR Bumper ads) as seen in the image above.
• The above photo shows a detailed framework of the campaign. It includes the total number of impressions, total clicks, average CPV, and total cost.
35. YouTube instream ad (Skipable)
The above photo shows a detailed framework of the campaign. It includes the total number of impressions, Views , cost average
CPV, and total cost, conversion(assume
36. Device Report
We're talking about Gmail device targeting in above image.
Devices with the most impressions, clicks, a good CTR, a low cost, and a high conversion rate should be improving while the others should be
excluded from the campaign.
37. GMAIL CAMPAIGN OPTIMIZATION
As shown in the above picture, this is a Gmail Campaign based targeting methods. In the above picture the full overview of campaign is shown. It
includes total clicks, total impressions, average CPC & total cost.
38. KEYWORD ANALYSIS
CTR of keyword learn digital marketing and digital marketing course
beginners is good as compared to others and their CPC is also less
39. Device Report
As seen in the above picture, we are taking about device targeting.
The Devices on which there are more impressions, clicks, CTR is good , Cost is minimum, conversion rate is 0 that should be in improving and or should
be removed from the campaign.