The document summarizes Google Ads campaigns run by the Digi Girls team. It provides results for Search, Display, YouTube, and Universal App ads campaigns. For the Search ads campaign, it shows metrics like impressions, clicks, average CPC, and cost. For Display ads, it similarly shows impressions, clicks, average CPC, and cost. It also provides recommendations for optimizing targeting and increasing conversions across campaigns.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Google a sorti la nouvelle version de Google Analytics 4. Avant de passer sur la nouvelle version, il est important de bien comprendre son fonctionnement, d'apprendre à l'installer et l'utiliser et comprendre les problématiques liées au RGPD.
https://admaker.fr/
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
What is Marketing Funnel Explained with An ExampleNikhil Arora
Most people just jump into funnel, buy clickfunnels and start designing without knowing what they are doing.
And in the end when they don’t get any result they get discouraged.
Understanding marketing funnels could help you put all you that scattered knowledge together and make sense out of it.
And once you understand the underlying mechanics behind what funnel is, then you will be able to look at any product or service and be able to craft a perfect funnel for it.
Let me give you an example:
Let’s images a person, his name is Jon and he works 9 to 5 at a law firm. Boring job nothing exciting, but he has been to Italy for a vacation last year.
How did that happen?
How did Jon went from sitting on his desk crunching his keyboard to eating an italian pizza in italy?
Let’s break down each step that he took to reach that decision.
Jon is a dedicated and hard working man, he don’t take days off and he is living a simple life with his kids and family.
At this stage he is unaware, because everything is going fine and problem is not there yet.
This is the Stage number 1: Unaware
Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun.
and even he is thinking that after years of hard work, he deserves to have some fun.
Which puts him in stage 2: Problem aware,
and the problem is “My life is boring, I need to do something fun with my family”
He fires up his laptop and start googling “Fun stuff to do with your family”.
After hours of browsing and reading articles he came across an idea that he should “Plan a vacation”
This is stage 3: Solution aware,
his solution is to take a vacation.
The only issue is he doesn’t know where to go. So he started reading online forums, reading more articles, asking his colleagues and family.
and after a lot of thinking, he decided to plan for italy.
He is in Stage 4 now: Product aware.
and vacation in Italy is the product.
Now again he started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation.
and because now he is actively looking and comparing these things,
He is in stage 5 which is Highly aware.
Finally, he came across a really good one-time discount offer on some travel website and booked the trip.
BOOM! He is sold.
This is exactly what happens when a customer buys your product. They move from one awareness stage to another until the sales happen.
And funnel makes it easier for the customer to move from one stage of awareness to another, and then another until the conversion happens.
Now if you are thinking why we call it the funnel, its because it allows us to put a lot of people into it and filters only who are ready to buy. So if 1000 got started into our funnel only 47 might end up buying your product.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
As a PPC specialist agency,
we were intrigued by the notion of keywordless ads but also somewhat unsettled by the potential lack of traffi c control our PPC methodology is founded upon. Google fi nally launched their Dynamic Search Ads (DSAs) in the summer of 2012 as a limited availability Beta product. It subsequently became a fully live, global product by the winter of 2012. Read more…
ReportGarden’s digital marketing proposal template will provide a complete guide for pitching your services like SEO, PPC, digital content and video marketing, and showcase them with testimonials, deliverables, time-frame etc. This proposal has come up with one-click acceptance feature, pricing table and a sample contract at the end for faster sign-off.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Google a sorti la nouvelle version de Google Analytics 4. Avant de passer sur la nouvelle version, il est important de bien comprendre son fonctionnement, d'apprendre à l'installer et l'utiliser et comprendre les problématiques liées au RGPD.
https://admaker.fr/
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
What is Marketing Funnel Explained with An ExampleNikhil Arora
Most people just jump into funnel, buy clickfunnels and start designing without knowing what they are doing.
And in the end when they don’t get any result they get discouraged.
Understanding marketing funnels could help you put all you that scattered knowledge together and make sense out of it.
And once you understand the underlying mechanics behind what funnel is, then you will be able to look at any product or service and be able to craft a perfect funnel for it.
Let me give you an example:
Let’s images a person, his name is Jon and he works 9 to 5 at a law firm. Boring job nothing exciting, but he has been to Italy for a vacation last year.
How did that happen?
How did Jon went from sitting on his desk crunching his keyboard to eating an italian pizza in italy?
Let’s break down each step that he took to reach that decision.
Jon is a dedicated and hard working man, he don’t take days off and he is living a simple life with his kids and family.
At this stage he is unaware, because everything is going fine and problem is not there yet.
This is the Stage number 1: Unaware
Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun.
and even he is thinking that after years of hard work, he deserves to have some fun.
Which puts him in stage 2: Problem aware,
and the problem is “My life is boring, I need to do something fun with my family”
He fires up his laptop and start googling “Fun stuff to do with your family”.
After hours of browsing and reading articles he came across an idea that he should “Plan a vacation”
This is stage 3: Solution aware,
his solution is to take a vacation.
The only issue is he doesn’t know where to go. So he started reading online forums, reading more articles, asking his colleagues and family.
and after a lot of thinking, he decided to plan for italy.
He is in Stage 4 now: Product aware.
and vacation in Italy is the product.
Now again he started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation.
and because now he is actively looking and comparing these things,
He is in stage 5 which is Highly aware.
Finally, he came across a really good one-time discount offer on some travel website and booked the trip.
BOOM! He is sold.
This is exactly what happens when a customer buys your product. They move from one awareness stage to another until the sales happen.
And funnel makes it easier for the customer to move from one stage of awareness to another, and then another until the conversion happens.
Now if you are thinking why we call it the funnel, its because it allows us to put a lot of people into it and filters only who are ready to buy. So if 1000 got started into our funnel only 47 might end up buying your product.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
As a PPC specialist agency,
we were intrigued by the notion of keywordless ads but also somewhat unsettled by the potential lack of traffi c control our PPC methodology is founded upon. Google fi nally launched their Dynamic Search Ads (DSAs) in the summer of 2012 as a limited availability Beta product. It subsequently became a fully live, global product by the winter of 2012. Read more…
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp
Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped? Presentation delivered by Itay Milstein, Head of Growth from Huuuge Games at 8th edition of GameCamp (www.GameCamp.io).
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
Google ads tutorial 2023 video by simplilearn aims to educate one on how to use Google ads to boost your marketing campaigns and brand traffic. In this Google ads course we will go in-depth about what google ads are. This video on Google Ads Explained the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During the course of this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads Tutorial 2023
This segment of the Google Ads Tutorial 2023 tutorial will brief us on the fundamentals of Google Ads.
👉 00:19 What are Google ads?
This segment of the Google Ads Tutorial 2023 tutorial will give us a brief origin and technical definition of google ads.
👉 04:33 Why are Google ads important?
This segment of the Google Ads Tutorial 2023 tutorial will give us an idea about the importance of google ads.
👉 12:08 Google ads Formats -
This segment of the Google Ads Tutorial 2023 tutorial will explain the different formats of the google ads campaign.
👉 13:14 How to create a Google ad?
This segment of the Google Ads Tutorial 2023 tutorial will give us a practical demonstration of how to create a google ads campaign."
❓ What is Google ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads was launched on October 23rd, 2000, and has grown at a rapid pace and has become one of Google’s main sources of revenue. Google Ads provides services that fall under the category of PPC (Pay-Per-Click).
❓ Why are Google ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring that users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more. Google Ads provides several options for customizing your ads and campaigns to reach the audience you want to reach. It can help your website rank higher in Google's SERPs because the initial traffic will give you a boost and help you rank organically.
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #GoogleAdsCampaign #CompleteGoogleAdsCourse #GoogleAdWords #Adwords #whatAreGoogleAds #howT
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Whats new in Paid Search Advertising - May 2013Ann Stanley
An overview of new AdWords techniques presented to the eBusiness Club in Leicester in May 2013. This includes, ad extensions, new enhanced ads, product listing ads, Remarketing, Analytics and AdWords integration to name just a few
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Google Display Network Campaign OptimizerMrkt360 Inc.
The Display Campaign Optimizer is a tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
5. Search Camapign Overview
We observed that after running the PPC Search ads, We got below Results
Impressions: 232 Clicks: 41
Avg.CPC: 10.33
Cost: 424
7. Search Ad Groups
Seo Classes
Seo Course
Seo Institute
Seo Learning
Seo Training
Bhavika Sonal
Maitry
Birva
Digital Marketing
certification course
Digital Marketing
Course
Digital Marketing
Institute
Digital Marketing
Training
Advanced google ads
course
Google ads academy
Google Ads
Certification Course
Google Ads course
Google ads specialist
course
Google Ads training
Google Advertising
course
Digital sandip
academy
ASDM
Brandveda
Upgrade camps
Digital vidya
Digital schooler
Udemy
IIDE
Digital Sandip
agency
Lelevate
25. Notes : This Report shows that which match
type of keywords used and on which
keywords the ads has been triggered
Every Keyword match type not same so
change keyword match type to Exact
match
Action :
27. Notes : Which Devices through our ads appeare
and how many conversions getting on
particular devices that can be known
Their are no search through tablets so
we will not target tablet device
We will make perfect landing page and
increase bid for increase conversion on
that device more conversion accures
Action :
29. Notes : Which location through search accures
in that location we can run our ads &
we can run ad in particular are also.
If conversion not increase of any
particular area then go to locations
and remove this type of locations &
Action :
33. Notes :
Action :
In Landing page report consider AB
testing of different landing page
check website opening speed in
mobile phone & Check text , image ,
Scrolling(mobile friendly Click rate)
Check all the things related to landing
page
43. Notes : Which Devices through our ads appear
and how many impressions getting on
particular devices that can be known
Their are no impressions through TV
Screens so we will not target tv screen.
We will make perfect landing page and
increase bid for increase impressions
on that device more conversion
accures
Action :
45. Notes : Which location through search accures
in that location we can run our ads &
we can run ad in particular area also.
If conversion not increase of any
particular area then go to locations
and remove this type of locations
Action :
50. Video Campaings Back to Agenda Page
By seeing this, we obsreved that placement targeting is having maximum
Impressions(1152) and Interet targeting is having maximum View(235)
52. Video Camapign Overview
We observed that after running the PPC Search ads, We got
Impressions: 3.52k Clicks: 12 Views: 522
Avg.CPV: 0.38
Cost: 198 View Rate: 14.84%
53. As we can see tha Display
Network generate more
Impressions 77.9%
But as per oveview, the cost of Youtube is
low(0.17), compared to Display Network.
(0.53)
Network Report
54. Targeting Report
By seeing this, we obsreved that placement targeting is having maximum
Impressions(1152) and Interet targeting is having maximum View(235)
55. Ads
We can See that Placement targeting is having more Impressions compared to
others.
56. Device Report
By Device report we can see that Mobile Phones users are more
interected compared to any others.
57. Which Targeting
method through more
Clicks has been
Generated?
Interest
Trageting
Method
Impressions
601
Cost
₹197.92
Views
235
CPV
0.22%
60. Universal App
Camapign Overview
We observed that after running the Universal App Ad , We got below Results
Impressions: 4.41k Clicks: 190 Avg.CPC: 1.14
Cost: 216 Conversions: 12
62. BY seeing this, We can say that
Mobile phone is having
maximum Clicks and maximum
Impressions, compared to
Tablets and Laptops
Device targeting
Report
