In this PPT we will clear the doubts of Digital marketing, What it is? What are its types? Purpose of digital marketing ? Why and how to do this marketing?

1. UNIT- 01
Introduction Of
Digital Marketing

2. Digital Marketing
It is the promotion of product all brand by a one or
more forms of electronic media promoting through
Internet, E-mail, Mobile, Radio, Google, Search engine
marketing etc…
It is an interactive marketing of products & services
using digital technologies to reach customers on-time
& retain them.
It is the most accessible ,easy to use and contemporary
method of promotion which is also known as ONLINE
MARKETING.

3. Different Methods Of Digital
Marketing
o Search Engine Marketing (SEM) Paid
o Search Engine Optimization (SEO) Non-paid
o Social Media Marketing
o Video Marketing (YouTube, Facebook etc..)
o E-mail Marketing

4. Tools & Platforms Required
For Digital Marketing
 Analytics
 E-mail Marketing Software
 Payment Gateway (pay tm, phonePe etc…)
 Internet

5. On–Line Tools
E-mail Marketing (Gmail etc..)
Social Media Marketing ( Facebook, twitter etc.)
Video Marketing (YouTube)
Search Engine Marketing
Affiliate Marketing – “It is the process of earning a
commission by promoting other people’s (or
company’s) products. You find a product you like,
promote it to others &earn a piece of the profit for
each sale that you make”

6. OFFLINE TOOLS
 Television
 Radio
 Electronic Board

7. Future Of Digital Marketing
 Measuring the Advertisement Performance
 Quick Response
 Convenient

8. Latest Practices In Digital
Marketing
 Artificial Intelligence and Machine Learning
 Internet of Things (IoT)
 Video Ads
 Content Advertising
 Location Based Marketing Technology
 Consumer Engagement
 Big Data
 Virtual Reality

9. 10 C’s Of Digital Marketing

10. AIDAS Theory
 The AIDAS theory of selling is one of the widest
known theories and is the basis for training materials
across numerous organizations. AIDAS stands for
Attention, Interest, Desire, Action, Satisfaction. The
AIDAS theory simply states that a prospect goes
through five different stages before finally responding
satisfactorily to our product. thus he should be led
comfortably through all five stages.

12. REAN Model
REAN (which stands for Reach, Engage, Activate, Nurture) was first
coined by Xavier Blanc in 2006. It helps you plan ahead and analyze the
complex marketing activities that are needed to build and nurture
customer relationships. REAN stands for:
 Reach: Marketing activities needed to raise awareness of your brand,
product, or service. Off-line and online, from SEO to TV ads.
 Engage: The gradual, often multi-channel set of activities needed to
engage prospects. In analytics, measures the click depth and time spent
interacting with your website.
 Activate: The actions your prospects should and do take (i.e., defined
and tracked calls to action)
 Nurture: The activities needed to nurture relationships, such as the
use of CRM, email newsletters, offers to come back to the site, etc.

14. Application/Benefits Of
Digital Marketing
 Recession Proof
 Economical
 Refinement of your strategy
 Brand Development
 Real time results
 Simple to measure
 Easily Accessible
 Quick and Easier Modification
 Can Be Measured
 Greater engagement

15. Opportunities/Challenges Of
Digital Marketing
 Opportunities-
Understanding
customers
Effective Re-Targeting
Solution
Automation and AI
Live streaming
Online Earning
 Challenges-
Online reputation
management
Local SEO/local
listings
Social media
engagement
 Understanding the
Audience needs