Good Referals

1. Tier
1-2-3
Referrals
Mike Darnell

2. Goal:
Increasing our BNI ROI by expanding our
referral base
“Can you get your customers to
refer you to their contacts?”

3. Definitions:
Tier I Referral
Business WITH a chapter member
Tier II Referral
Business VIA a chapter member
Tier III Referral
Business VIA a chapter member’s
CONTACT

4. How do we get Tier 2 referrals?

5. How do we get Tier 2 referrals?
Givers
Gain!!!
…& we never know how & when

6. How do we get
Tier 3 referrals
kids?
We teach our Tier 2 clients
what’s a good referral for
us so they can refer their
relevant contacts to us
It’s in your best
interest to make it a
memorable lesson…

7. If waking up this
early wasn’t bad
enough…

8. …this week we get
HOMEWORK
too!!!

9. 1. Can you get a referral from your existing clients?
2. What tier referral is it?

10. THANK YOU
See you
next week…
: )
Mike Darnell
BNI United Bangkok
The Key Performance Indicator Blog