Buyer personas are detailed descriptions of a business's ideal customer that help create targeted content. Creating buyer personas involves collecting demographic data, identifying goals and challenges, observing online activities, and developing profiles. Personas should be based on audience segmentation into categories like age and industry. Personas guide content creation while anti-personas show who to avoid targeting. Influencers are also identified as those able to impact potential customers.

1. UNDERSTANDING
YOUR BLOG’S
AUDIENCE &
CREATING PERSONAS
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2. Contents
01 What are buyer personas?
Why is the creation of buyer personas
important for marketing?
How can you create a buyer persona for
your business and blog?
A quick overview of the key
points 02
03
04 Know your influencers and anti-personas
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3. What are buyer personas?
Buyer personas are a detailed description of what your
ideal customer, or reader, should look like.
It can be considered as the simulation of a real person
who would be interested in your content.
An audience persona is a very specific smaller segment
of the broader target audience.
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4. Why is the creation of buyer
personas important for marketing?
Having well-defined buyer/audience personas
helps in -
1. Creating the right content for the right people
2. Addressing the audience's needs and challenges
3. Bringing clarity and vision to your content
process
4. Improving SEO for your blog posts
5. Improving sales and revenue
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5. Step 1. Collect demographic data
Step 2: Identify their goals and challenges
Step 3: Follow their online activities
Step 4: Create your audience personas
How can you
create a buyer
persona for your
business and
blog?
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6. Create your
blog audience
personas
Building a story for your
personas
Segmentation of data
based on categories like
age, industry, etc.
Listing the commonalities/
Identifying a pattern
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(Elaborating Step 4)

7. Know your influencers
and anti-personas
An anti-persona is someone
who is just the opposite of
your target audience
persona.
The anti-persona tells you
who to avoid targeting when
creating content for your
blog.
What is an anti-
persona?
An influencer is someone who
has the power to impact your
ideal user's decisions.
If your content appeals to the
influencer, it is likely that they
would share it with their
clients/followers.
Who is an
influencer?
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8. THANK YOU
Read the full article: https://blog.narrato.io/understanding-your-blogs-audience-
creating-personas/
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https://narrato.io/