Why Does A Good Brand Matter?

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Your brand is not who you say you are, it\'s who your clients say you are. It\'s a person\'s GUT FEEL about you, your service and your firm. Whether you know it or not, your have a brand, everyone does. The question is, are you leveraging it?


What impact is your lack of brand having on your bottom line ?

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  • :(1 - 2 minutes) Introduce self. Talk about relationship with Mark.Mark: (1 - 2 minutes) Introduce self. Talk about relationship with Kirk.
  • Why Does A Good Brand Matter?

    1. 1. Why Does A Good Brand Matter?<br />Presented By Kirk LoweChief Branding TacticianTactiBrand Inc.<br />
    2. 2. FIRSTYour brand is not a logo or a tagline.<br />
    3. 3. SECONDYour brand is not a service.<br />
    4. 4. FINALLYYour brand is not who you say you are, it's who your clients say you are.<br />
    5. 5. Everyone has a brand. Few leverage.<br />What an opportunity for you.<br />
    6. 6. Bad brands…chase short-term profits at the expense of long-term gains.<br />Good brands…grow the value of your business by reinforcing its focus. <br />
    7. 7. Good brands articulate a message that is...<br />Clear. Relevant. Compelling. Consistent. <br />
    8. 8. Good brands build...<br />Expert Credibility. Professionalism.<br />
    9. 9. Good brands fulfill roles in…<br />Sales Cycle. Client Communication. Inspiring Referrals.<br />
    10. 10. Why does a good brand matter?<br />Because your bottom line matters.<br />
    11. 11. Brands impact ROI.<br />More Share of Wallet. More Loyal Clients. More Referrals. Better Referrals.<br />
    12. 12. Simple Business Strategy:<br />1 - Develop Your Brand. Be Your Brand.<br />2 - Convey Your Brand through Professional Marketing.<br />3 - Stick to Referral & Client Communication Tactics.<br />
    13. 13. Branding Audit<br />Is your message clear, relevant, compelling and consistent?<br />Are you seen as relevant expert and grounded professional?<br />Are you committed to leveraging your brand?<br />RANK (1-low, 5-high)<br />1 2 3 4 5<br />1 2 3 4 5<br />1 2 3 4 5<br />MESSAGE<br />CREDIBILITY<br />ROLE<br />
    14. 14. What's your brand? How is it impacting your bottom line?<br />

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