2. History behind advertisement
• Radio plays have been mainly advertised between slots on the different
radio stations.
• With the change in technological advances it means that there has been a
change in the way radio plays are advertised.
• They also use newspapers, magazines and, the internet to advertise radio
plays, with these other ways they can get the radio play out to many more
people.
• Normally radio plays are produced to suit the demographic population
where it will be played to. It will be suited to those who are the most
likely to listen to radio plays.
3. • The first radio play broadcast was first done in the August 28th 1922 by the
Queensboro corporation.
• 95% of people still listen to the radio weekly these days even though
there has been many advances in technology.
4. Newspaper advertisement
• Radio’s can reach out to many people with
newspapers not just being local but also
regional and nationally.
• They put ads in the newspapers to advertise
the play to advertise to a mass audience.
5. This is an example of radio advertisement in newspapers.
The publishers have made the header on this bold so that it
stands out to the reader of the newspaper.
They have also made the
background colourful using two
different colours that blend in
well with all the writing while
making it stand out. This could
suggest that this programme is
fun as the colours suggest
summer and it being a bit more
light hearted as the colours are
light.
The sell lines have been made clear
and little writing telling the
audience about what it is about the
show.
6. This is another example of a radio
advertisement in a newspaper
This one like the last
one uses colours to
stand out at you. This
time it uses pink to
stand out.
This suggests this is
catering to a more
feminine audience. The
colour pink tends to be
associated with being a
girls colour.
They have used a
darker pink for the title
making sure it stands
out from the other pink
on the page.
The secondary images of
the snowflakes suggest
that it will have something
to do with the theme of
winter/ Christmas looking
at the date it is.
The Sell lines have
limited
information on
them only giving
the basics of
whose hosting the
show.
The header shows the date the show
will be held. This is unusual as many
have more information on them and
they tend to have the title on them.
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11. When the war of the
worlds was first heard on
the radio it caused wide
spread panic.
This shows the powerful effect that the authors
can have on the listeners. By using sound and
voices conforming to the codes and conventions
of radio plays.
