2. 2
Analysis of digikala.com
By: HANIEH GHOFRANI .ir
OVERVIEW
Alexa Rank: 593,648 ‫جِاًی‬ َ‫رتب‬:
‫کشْری‬ َ‫رتب‬ 13,721
Pagerank: 660th most visited website
in the World
6th most visited website in Iran
Bounce rate: 41.60% ‫باال‬ ‫طایت‬ ‫اس‬ ‫ذزّج‬ ‫ًزخ‬,‫کٌس‬ ‫جذب‬ ‫را‬ ‫کاربز‬ َ‫ًتْاًظت‬ ‫طایت‬ َ‫ک‬ ‫اطت‬ ‫هعٌی‬ ‫ایي‬ َ‫ب‬
‫باالطت‬ ‫ذزّج‬ ‫ًزخ‬
Time on Site: 6:42 ‫هست‬‫کاربزاى‬ ‫حضْر‬ ‫سهاى‬
Page view 2.60 ‫طایت‬ ٍ‫هشاُس‬ ‫زفعات‬ ‫تعساز‬
Keyword
Daily Visitors Very High ‫ایزاى‬ ‫اس‬ ‫ُا‬ ٍ‫کٌٌس‬ ‫باسزیس‬ ‫تواهی‬

3. 3
Analytics
‫اس‬‫آًالیش‬ ‫ابشارُای‬ٍ‫ًشس‬ ٍ‫اطتفاز‬
No Analytics Solution
‫گْگل‬ ّ ‫تزًس‬ ‫ّب‬ ‫هاًٌس‬ ‫آًالیش‬ ‫ابشار‬ ‫اس‬ ٍ‫اطتفاز‬ َ‫ب‬ ‫ًیاس‬‫آًالیتیک‬
Need analytics solution, such as WebTrends or Google Analytics.
Printability
‫ای‬ َ‫صفح‬ ‫ُیچ‬ ‫زر‬ ‫پزیٌت‬ ‫قابلیت‬
‫ًیظت‬ ‫%0هْجْز‬
‫صفحات‬ ‫زر‬ ‫پزیٌت‬ ‫قابلیت‬ ‫کززى‬ َ‫اضاف‬ َ‫ب‬ ‫ًیاس‬
Need to Add printable stylesheets for all pages.
0%of pages are optimized for printing
Meta tags ٍ‫فزّشگا‬ :‫کاال‬ ‫زیجی‬
،‫هْبایل‬ ‫گْشی‬ ‫ایٌتزًتی‬
،‫تلْیشیْى‬ ،‫تاپ‬ ‫لپ‬ ،‫تبلت‬
‫کتاب‬ ،‫زّربیي‬ ،‫کاهپیْتز‬
‫اصل،تحْیل‬ ‫ّ...|کاالی‬
‫رایگاى،تضویي‬
،‫قیوت‬ ‫بِتزیي‬7‫رّس‬
‫هحل‬ ‫زر‬ ‫تعْیض،پززاذت‬
All pages were found to include a meta description. This is good because
search engines (like Google) show this text in search result pages
The description meta data is Length: 159 character(s)
Keyword Consistency This Keyword Cloud
provides an insight into the
frequency of keyword usage
within the page.
Keywords Cloud
Freshness
‫بزّسرطاًی‬ ‫اذزیي‬
Last updated on Monday,
February 6, 2014
‫ُا‬ ‫ُا،لیٌک‬ ‫بار،هحتْا،عٌْاى،عکض‬ ‫آزرص‬ ‫زر‬ ‫کلیسی‬ ‫کلوات‬ ‫تزاکن‬ َ‫ب‬ ‫ًیاس‬
Need to improve
For a specific keyword, make sure you include it in following: page URL,
page content, title tag, meta description, header tags, image alt
attributes, internal link anchor text and backlink anchor text.
We found 29 images on this web page.
Good, most or all of your images have alternative text (the alt attribute).
Mobile
Poor  Having mobile optimised HTML is good, but the best way of adapting a website for
different screen sizes is to use CSS media queries.
Social interest
‫اجتواعی‬ ‫ُای‬ َ‫شبک‬ ‫اس‬ ٍ‫گظتزز‬ ٍ‫اطتقاز‬
‫ذْب‬ ‫بظیار‬
Server behavior 
404 page Great, your website
has a custom 404
error page.

4. 4
Compression ‫ذغاُای‬۴۰۴.‫ًسارز‬ ‫ّجْز‬
IDEAL

5. 5
Gzip very good This website was served with GZIP encoding. This is very good because it reduces
the loading time of a web page.
‫زُس‬ ‫هی‬ ‫کاُش‬ ‫بارگذاری‬ ‫سهاى‬ َ‫ک‬ ‫چزا‬ ‫ذْب‬ ‫بظیار‬
CDN (Content Delivery
Network)
‫اکثز‬‫فایل‬‫ُای‬‫قابل‬‫اًتقال‬َ‫ب‬ٍ‫زطتگا‬‫کاربز‬‫را‬‫حیي‬ ‫زر‬‫اًتقال‬(On the fly)ٍ‫فشزز‬‫طاسی‬ٍ‫کزز‬ّ
َ‫ب‬‫ایشاى‬‫تحْیل‬‫زُیس‬.‫ایي‬‫قابلیت‬‫یا‬‫بایس‬َ‫بْطیل‬‫طزّر‬ّ‫ُاطت‬‫شوا‬َ‫ارائ‬‫شْز‬‫یا‬‫شوا‬
َ‫بْطیل‬َ‫بزًاه‬‫ًْیظی‬‫آى‬‫را‬ٍ‫پیاز‬‫طاسی‬‫ًواییس‬.
URL format http://digikala.com
Length: 8 character(s)
is well written
Code quality
W3C Compliant
Invalid: 10 Errors, 12
Warning(s)
The doctype of this
website HTML5
Check the results with the official W3C validator
5 of the pages Non-
semantic HTML tags
found
Change this website to make use of div elements and CSS
excellent This page's ratio of text to HTML code is below 15 percent. This means that
your website probably needs more text content.
A ratio between 25 and 70 percent is ideal.
Headings
All pages were found to use
defined headings
‫شس‬ ‫تعزیف‬ ‫ُسیٌگ‬ ‫صفحات‬ ‫تواهی‬ ‫بزای‬ٍ
‫تگ‬ ‫اس‬ ٍ‫اطتفاز‬H1H2h3‫تواهی‬ ‫زر‬‫اطت‬ ‫ضزّری‬ ‫صفحات‬
Internal links
77‫فقس‬ ‫زاذلی‬ ‫ُای‬ ‫لیٌک‬ ‫اس‬ ‫زرصس‬
.‫ُظتٌس‬ ‫تْضیحات‬
76 links have no text
describing their destination
‫ُز‬ َ‫ب‬ ‫هزبْط‬ ‫تْضیح‬ ‫کززى‬ َ‫اضاف‬ َ‫ب‬ ‫ًیاس‬‫اس‬ ‫یک‬‫لیٌک‬‫زاذلی‬ ‫ُای‬
Define meaningful headings for all webpages
Popularity
 This is the 649 most
popular website in the
world.
.
Incoming links 822,969pages
link to this website
2,246domains link
to this website
822.969‫اًس‬ ٍ‫زاز‬ ‫لیٌک‬ ‫طایت‬ َ‫ب‬ َ‫صفح‬
2.246‫اًس‬ ٍ‫زاز‬ ‫لیٌک‬ ‫طایت‬ َ‫ب‬ ‫زّهیي‬

6. 6
Amount of content
‫هتْطظ‬ ‫عْر‬ َ‫ب‬707‫ّجْز‬ ‫طایت‬ ‫اس‬ َ‫صفح‬ ‫ُز‬ ‫زر‬ َ‫کلو‬‫زارز‬
‫هیاًگیي‬ ‫عْر‬ َ‫ب‬ َ‫صفح‬ ‫ُز‬ ‫هحتْای‬707َ‫کلو‬
Images
‫طایش‬‫تعزیف‬ ‫تصاّیز‬ ‫اکثز‬ٍ‫شس‬
90%of images have
a clearly defined size
Some images (10.0%) don't have defined sizes using width and height
attributes in the HTML. These attributes are optional, but strongly
recommended as they help the browser arrange the page more quickly
Image Expires Tag Test ‫طایت‬‫بزای‬ ‫ُسر‬ ‫اًقضا‬ ‫تارید‬ ‫اس‬
‫اطت‬ ٍ‫ًکزز‬ ٍ‫اطتفاز‬ ‫طایت‬ ‫تصاّیز‬
Page titles
ٍ‫شس‬ ‫تعزیف‬ ‫صفحات‬ ‫توام‬ ‫عٌْاى‬
100%of pages have defined
titles
SEO
SEO Score: 42.4%
SITE INFO
HTML Analysis Version XHTML 1.0 .‫شْز‬ ٍ‫اطتفاز‬ ‫ال‬ ‫ام‬ ‫تی‬ ‫اچ‬ ‫جسیس‬ ‫ُای‬ َ‫ًظر‬ ‫اس‬ ‫اطت‬ ‫بِتز‬
Tags Analysis Great, your website is structured using HTML headings (<H1> to <H6>).
Titles Analysis ‫کاال‬ ‫زيجی‬ ‫ایٌتزًتی‬ ٍ‫فزّشگا‬
‫آًالیي‬ ‫ذزیس‬ ّ ‫اًتراب‬ ،‫بزرطی‬
Length: 56 character(s)
Great, title tag contains between 10 and 70 characters. Title tag contains
most important keywords. Be sure that each page has a unique title tag.
HTTP Header Analysis HTTP/1.1 200 OK
DOMAIN
KHTVTO.IR 3 DNS records about
Khtvto.ir.
Domain Availability
Analysis
Khtvto.net Availability.
Khtvto.org Availability
‫ُای‬ ٌَ‫زاه‬ ‫اطت‬ ‫بِتز‬.‫شْز‬ ‫ثبت‬ َ‫هشاب‬
Domain Age This domain was
Novemregistered
ber 7, 2006
November 7, 2018This domain expires
‫لیٌک‬‫تعییي‬‫طي‬ٌَ‫زاه‬‫ّب‬‫طایت‬
SAFETY
Google Safe Browsing: Safe Great, your website is safe.
McAfee SiteAdvisor: Safe
Child Safety: 100%
Homepage Links َ‫ب‬ ‫ًشزیک‬ ‫اصلی‬ َ‫صفح‬ ‫ُای‬ ‫لیٌک‬

7. 7
Analysis ‫آل‬ ٍ‫ایس‬ ‫هیاًگیي‬
14 External Links
178 Internal Links
The average value is 15.
The average value is 187.
Indexed Pages Analysis Google Indexed 46,753 Pages The average is 608.
the average is 88
the average is 6
Backward Links
Analysis
9 Backward Links The average is 86.
Google Pagerank
Analysis
3/10
W3C HTML Validation
Analysis
0 Errors, 0 Warning(s)
‫بارگذاری‬ ‫زمان‬ ‫مدت‬
LoadTime Analysis
too slow 4.45 second(s) (69.28 kB/s)
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