Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beyond AMP

400 views

Published on

By Fili Wiese - Ex-Google, SearchBrothers.com

Speed is both a Google ranking factor and a crucial signal for user satisfaction. And AMP has brought mobile performance into the spotlight; but has it gone far enough? Join former senior Google Search Quality team member Fili Wiese to learn from server configuration techniques to Javascript optimisation, and beyond. You will walk away from this session with unique insights and bucket-loads of practical hands-on tips, ideas, considerations, options and tactics on how to make your mobile experiences blazing fast. Having programmed websites and Google internal tools, Fili Wiese is passionate about improving the user experience and the go-to guy when it comes to on-page SEO.

Published in: Marketing
  • Be the first to comment

Beyond AMP

  1. 1. Beyond AMP! #SavageMKTG SearchBrothers.com
  2. 2. SearchBrothers.com - former Google Search Quality for Your SEO Speed Matters!
  3. 3. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/fmp Ranking Factor
  4. 4. SearchBrothers.com - former Google Search Quality for Your SEO Crawl Speed
  5. 5. "Speed is the most important factor, after site attractiveness, to increasing flow in users." – Andy King SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/ict User Experience
  6. 6. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/jnq & sbr.link/jub User Experience
  7. 7. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/fqj Customer Retention "The damage of poor performance is lasting." – Joshua Bixby
  8. 8. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/sra Profit
  9. 9. AMP Google's Solution SearchBrothers.com
  10. 10. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/amp Google's Solution
  11. 11. SearchBrothers.com - former Google Search Quality for Your SEO What is AMP in a nutshell? sbr.link/amp
  12. 12. SearchBrothers.com - former Google Search Quality for Your SEO What is AMP in a nutshell? sbr.link/amp
  13. 13. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/qft Advantages: Adoption
  14. 14. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/qyj Advantages: Adoption
  15. 15. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/wjn & sbr.link/rqq Advantages: Future Users
  16. 16. SearchBrothers.com - former Google Search Quality for Your SEO Advantages: Increased Visibility
  17. 17. SearchBrothers.com - former Google Search Quality for Your SEO Advantages: Pre-rendering
  18. 18. SearchBrothers.com - former Google Search Quality for Your SEO image credits: sbr.link/gtp Advantages: Pre-rendering
  19. 19. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Google AMP Cache image credits: sbr.link/hoa
  20. 20. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Google AMP Cache sbr.link/amp-url
  21. 21. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/elg Challenges: Updating Google AMP Cache
  22. 22. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/elg Challenges: Updating Google AMP Cache
  23. 23. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Lock In?
  24. 24. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Alternative AMP Caches sbr.link/ntq
  25. 25. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Google AMP Cache Future? sbr.link/wmx
  26. 26. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Duplication
  27. 27. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Experimental
  28. 28. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Experimental
  29. 29. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: Too Strict?
  30. 30. SearchBrothers.com - former Google Search Quality for Your SEO Challenges: HTTPS online.marketing/guide/https
  31. 31. SearchBrothers.com - former Google Search Quality for Your SEO The pros and cons of adopting AMP needs to be carefully weighed.
  32. 32. Going Beyond AMP Is There More Than AMP? SearchBrothers.com
  33. 33. SearchBrothers.com - former Google Search Quality for Your SEO Content First sbr.link/xkw & sbr.link/sih
  34. 34. SearchBrothers.com - former Google Search Quality for Your SEO Reduce Page Size
  35. 35. SearchBrothers.com - former Google Search Quality for Your SEO Optimize Critical Path Rendering (JS & CSS) sbr.link/qur & sbr.link/eac & sbr.link/fyz & sbr.link/puq
  36. 36. SearchBrothers.com - former Google Search Quality for Your SEO Prioritize Visible Content Above-The-Fold sbr.link/spe 14,6 KB(compressed)
  37. 37. SearchBrothers.com - former Google Search Quality for Your SEO Minimize Browser Reflow & Repaint sbr.link/mrd & sbr.link/hid & sbr.link/fve
  38. 38. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/kdj Cutting The Mustard
  39. 39. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/rvb Optimize Images
  40. 40. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/fyr & sbr.link/dmz & sbr.link/ala Optimize Images
  41. 41. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/ksa & sbr.link/vtf & sbr.link/thq & sbr.link/jnn & sbr.link/bca & sbr.link/uth & sbr.link/rsn Optimize Images .bpg
  42. 42. SearchBrothers.com - former Google Search Quality for Your SEO Next Steps
  43. 43. SearchBrothers.com - former Google Search Quality for Your SEO Server Response
  44. 44. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/rh Utilize Resource Hints
  45. 45. SearchBrothers.com - former Google Search Quality for Your SEO image credits: sbr.link/jrz Utilize HTTP/2
  46. 46. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/preload & image credits: sbr.link/hgc Utilize HTTP/2 Server Push
  47. 47. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/hsts & sbr.link/hsts-extra Change Default Protocol
  48. 48. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/cli Enable OCSP Stapling
  49. 49. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/olc & sbr.link/cng Leverage Browser Caching
  50. 50. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/ccd & sbr.link/vdx & image credits: sbr.link/mny Edge Caching
  51. 51. SearchBrothers.com - former Google Search Quality for Your SEO
  52. 52. SearchBrothers.com - former Google Search Quality for Your SEO Computing Resources
  53. 53. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/lsw Database & Query Optimization
  54. 54. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/sbd Memory Caching
  55. 55. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/sbd Disk Caching
  56. 56. SearchBrothers.com - former Google Search Quality for Your SEO Code & Runtime Optimization
  57. 57. SearchBrothers.com - former Google Search Quality for Your SEO Measure Performance sbr.link/jjj & sbr.link/tvr & sbr.link/mzh & sbr.link/bdi & sbr.link/cld
  58. 58. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/pwa Upgrade To Progressive Web Apps
  59. 59. SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/nnx & sbr.link/jlf Progressive Web App Example
  60. 60. Going Beyond AMP Do We Need AMP? SearchBrothers.com
  61. 61. SearchBrothers.com - former Google Search Quality for Your SEO AMP Example
  62. 62. SearchBrothers.com - former Google Search Quality for Your SEO Non-AMP Example (same page)
  63. 63. SearchBrothers.com - former Google Search Quality for Your SEO Use all tools at your disposal!
  64. 64. SearchBrothers.com - former Google Search Quality for Your SEO Every byte and millisecond counts!
  65. 65. Fili Wiese SEO Expert ex-Google Support Engineer ex-Google Search Quality → Sign up for Advanced SEO Tips at online.marketing
  66. 66. SearchBrothers.com Former Google Search Quality for Your SEO

×