12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google

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John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google

  1. 1. Page SpeedLight Speed Path toConversionsJohn JersinProduct Manager, Google
  2. 2. Optimize your site in a newway. Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  3. 3. How to optimize your siteWeve all heard of A/B testing...
  4. 4. How to optimize your siteWeve all heard of A/B testing...
  5. 5. How to optimize your siteBut we need think of optimization in new ways...
  6. 6. How to optimize your siteBut we need think of optimization in new ways...
  7. 7. ImpactEvery second of latency can change the conversion rate by 7%
  8. 8. Tracking setup Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  9. 9. Tracking setup<script type="text/javascript">var _gaq = _gaq || [];_gaq.push([_setAccount, UA-XXXXX-X]);_gaq.push([_trackPageview]);(function() {var ga = document.createElement(script);ga.type = text/javascript; ga.async = true;ga.src = (https: ==document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js;vars = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s);})();</script>
  10. 10. Tracking setup<script type="text/javascript">var _gaq = _gaq || [];_gaq.push([_setAccount, UA-XXXXXX]);_gaq.push([_trackPageview]);_gaq.push([_trackPageLoadTime]);(function() {var ga = document.createElement(script); ga.type = text/javascript; ga.async= true;ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js;var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s);})();</script>
  11. 11. Tracking setup Hit
  12. 12. Tracking setup Time: 1.47 sec
  13. 13. Case study: Amari Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  14. 14. Understanding Page Latency
  15. 15. Landing Pages that Need Attention
  16. 16. Landing Pages that Need Attention
  17. 17. Page Speed Online pagespeed.googlelabs.com
  18. 18. Page Speed Online pagespeed.googlelabs.com
  19. 19. Before & After Amari Package Selection Original Page Page Page Speed Score 62 / 100 First View Load Time 8.739s Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content
  20. 20. Before & After Amari Package Selection Original Optimized % Page Page Page Change Page Speed Score 62 / 100 67 / 100 5% First View Load Time 8.739s 7.738s 11.5% Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content
  21. 21. Take action[1] Add the line to your tracking code to turn tracking on.[2] Find pages that need the most fixing in the reports.[3] Use the Page Speed tool to find and fix problems.
  22. 22. THANK YOU

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