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1. Social Psychology (PSY0302)
Video Presentation
Darren Leong 0323645
Tan Jia San 0322406
Gillian Chong Yeong Lin 0323941
Kingsley Tham 0323593
Tutor: Mr. Shankar
Slot: Monday 8-10am

2. Characters Introduce
Gillian as Sue Darren as John Jia San as John’s Mother Kingsley as Tutor

3. Key Summary of the Story
Story began with a guy named John who is currently studying architecture at
university but his grade doesn’t fulfil the minimum requirement of the department
and he might have to drop the studies halfway. John’s mother received John’s
academic result and she was very angry about it. And so, he started to change his
attitude and everything went very fine and at the end, he got the confirmation by
the tutor.

4. Concepts that involved in the video
Safety and Security
Extrinsic Motivation.
Fear Based Appeal Persuasion
Stereotyping
Self-Esteem

5. 1st Concept. Safety and Security
• as finding safe circumstances, shelter,
satiability, and protection
• They may also include a need for
structure and order.
 When John study the more, he will
feel more safety as well as he will
know his future will going to be very
clarify.

6. 2nd Concept. Extrinsic Motivation.
• when we take a certain action in response
to external pressure or obligation.
• be done to avoid punishment or earn a
specific reward.
 John’s grade is on the cliff of the
satisfaction of the department which his
grade doesn’t fulfil the minimum
requirement. John will take action as to
avoid the punishment (retake or drop the
course).

7. 3rd Concept. Fear Based Appeal Persuasion
• Negative valence that is elicited by a message
designed to prevent a specific action.
• It is the most effective when trying to prevent a
negative outcome.
 John’s mum was so angry with John about his
stubbornness and she afraid that John might
retake his course or not going to study
anymore so she scolded him and be very rude
to him.

8. 4th Concept. Stereotyping
• a general belief about a group of people it
differs from prejudice in that it can have
positive or negative connotations.
• It runs the risk of becoming prejudicial and
leading to discrimination.
 John’s mum insulted John as if he didn’t get
at least a degree certificate, he won’t be able
to get a proper job and be successful in life.

9. 5th Concept. Self-Esteem
• one’s evaluation of one’s self-worth.
• It involves both your physical and psychological
attributes.
 John started to think about his life, and he
started to change his study attitude, and he
get to know more knowledge about
architecture. When he presented his project in
front of his tutor, his tutor liked it very much.

10. References Link
References
Understanding Social Psychology. Retrieved 16th of January 2016
from http://www.simplypsychology.org/social-psychology.html
http://catalog.flatworldknowledge.com/bookhub/2105?
e=stangorsocial_1.0-ch04_s02
http://psychology.about.com/od/eindex/f/extrinsic-motivation.htm
https://www.psychologytoday.com/articles/199805/where-bias-begins-
the-truth-about-stereotypes

11. End