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Cinemagia dpad2012

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Cinemagia dpad2012

  1. 1. USER LIFECYCLE
  2. 2. CINEMAGIA ECOSYSYTEM its nef be MAKE A DECISION r) e USER us INFORMATION PURCHASE ( er to mCus position nd in a g Br BILLING CONTENT es Bran ervic d ER &S Exp C LI E rie LISH cts du e nc NT PUB e Pro ACTIONS SERVICES with its audiance - rs fe t of en AWARENESS ADVERTS li C E A NC HA PT B ITS CE & CON AC DITIONAL
  3. 3. STATS web 1 April 2006 - 31 March 2012 Pageviews Jan 1, 2012 - Jan 31, 2012 Pageviews: 36.950.841 40.000.000 20.000.000 Traffic record per month Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 2.455.411 Unique Visitors Visits Jan 1, 2012 - Jan 31, 2012 8.000.000 Visits: 6.006.878 4.000.000 NEWSLETTER 40.000 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Subscribers Unique Visitors Jan 1, 2012 - Jan 31, 2012 3.000.000 Unique Visitors: 2.455.411 1.500.000 FACEBOOK 60.000 Fans Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 mobile 1 May 2010 - 31 March 2012 smart tv Pageviews Jan 1, 2012 - Jan 31, 2012 4.000.000 Pageviews: 2.823.917+150.000 2.000.000 +15.000 DEMO Installs Downloads Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011 Jan 2012 Visits Jan 1, 2012 - Jan 31, 2012 Visits: 380.685 400.000 200.000 launched next next Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011 Jan 2012
  4. 4. BEFORE
  5. 5. CINEMAGIA ECOSYSTEM www Smartphone apps (iOS | Android | Symbian)Social Networking Smart Poster In store check-in Tablet devices using NFC & QR-Code technology (iPad & Android) Smart TV Apps (Samsung, LG & Phillips)
  6. 6. WHAT DO WE OFFER TO THE USER? information decision support purchaseweb content social, facebook, twitter billingsocial media share mobile opertorsmobile & tablets apps invite payment gatewaysmart tv appsoffline interactionqr codes, nfc
  7. 7. SMART POSTER QR code NFC NFC RECOMANDAINTRI IN CONCURS? FILMUL THE AVENGERS DA NU f SHARE
  8. 8. GEO LOCATION PUSH NOTIFICATION In proximity theater 100m MONDAY OFFERINCEPTION 25% discount for 4 lei at 5:30 PM TITANIC 3DCINEPLEX THEATRE BUY BUY f SHARE
  9. 9. BIILING GHOST RIDER YOU PURCHASED A TICKET TO BUY TICKET GHOST RIDER Purchase SMS/Delivery TICKET REPORT EXIT CINEMA ...after ~2 hours HELLO JOHN, RATE THIS MOVIEYOUR MOVIE STARTS IN 10 MIN. CINEMA HALL 7, PLACES A7, A8 ADS movie ends
  10. 10. IDENTITY MANAGEMENTuser newsletter fac club contenst fan mobile app coupons ticket smart tv nfc subscriber & forum participant facebook version campaigns transaction billing nfc web fb sma rt ph one sma rt tv web fb web fb smart phone user lifecycle

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