This document outlines a marketing plan from Charleston Home + Design Magazine to promote Guild Quality Builders in the Charleston area. The plan utilizes multiple platforms including print, radio, events, and web to raise awareness of what Guild Quality is and highlight local builders who are Guild Quality members. The comprehensive plan is available exclusively to Guild Quality builders and provides promotion through ads, articles, interviews, and event marketing worth over $30,000 in value.

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Charleston Home + Design Magazine has created a
Outdoor Living issue (Summer), Architects’ Gallery
comprehensive plan available exclusively to Guild
of Custom Homes (Fall) and more. ◆ ($10,000 + value)
Quality builders, utilizing multiple platforms to promote
your company as a Guild Quality custom builder.
RADIO
Charleston Home + Design Magazine will
THE PLAN interview you or a company representative at
Guild Quality is like JD Powers for custom builders.
least once during the course of your contract
Yet unlike JD Powers, Guild Quality is not a household
on our radio show “Talking About a Home,”
name. We plan to raise the profile of Guild Quality with
a home show on the radio which airs every
a public outreach program, thereby elevating you as a
Saturday, 1-2pm on 94.3 WSC-FM.
Guild Quality member above your competitors.
◆ ($1250 value)
Print EVENT MARKETING
Charleston Home + Design Magazine will donate a full
Charleston Home + Design Magazine can reserve display
page ad to promote what Guild Quality is and the
space to promote Guild Quality Builders in a high traf-
benefits of working with a Guild Quality member.
fic area of the Charleston
◆ ($10,700 annual value)
Home + Design Show
(taking place January
Charleston Home + Design Magazine will create a spe-
24-26, 2012 at Gaillard
cial column for custom builders similar to “Architects
Auditorium). The display
& Archetypes” in which we profile a local architect each
would be staffed by up to
issue. This column will launch in our Winter 2012 issue.
10 Guild Quality builders,
◆ ($2,685 per issue value)
scheduled separately.
Charleston Home + Design Magazine will discount the
price of any ad purchased by a Guild Quality builder by
offering a double upsize. For example, receive full page WEB PRESENCE
ad for the price of half page ad. Charleston Home +
◆ ($6156 discount for full page) Design Magazine will create
a unique web page devoted
Charleston Home + Design Magazine will feature your solely to your business with
company in such stories as our annual Dream Kitchen a link to your website.
issue (Winter), Dream Bathroom issue (Spring),
(843) 577–7652