Presentation of the project Los Hernandez during the Making Believe exhibition, part of the London Design Week 2010.

1. Design is an
original conception
of an object or
work, destined to
mass production.
ROYAL SPANISH ACADEMY

3. for designers, business and users the
average perception of design is limited to
certain concepts or objects

4. ExPEN$IvE
CR
EA Y
“A tIvE D AR
Rt AN ON
ISt D EC
IC” S
DESIGN
t E N
L
RIA D IS: AL
ux
MA LS A tS) uR
A C Y
ISu BJE
MASS
PRODuCtION
(v O
my
S bEyoND
NothIN G ElSE ExISt pErcEptIoN

5. MONEY SAvER
ME ER
tH OLv
OD MS
ExPEN$IvE
OL LE
OG OB CR
Y PR EA
“A tIvE D AR
Y
Rt AN ON
ISt D C
DESIGN IC” SE
IS alSo: DESIGN
L IAL IS:
RIA D INt ER D AL
tE N At S AN ) ux
EG
MA ES A ES)
M L tS uR
RA uA EC Y
MASS
PRODuCtION
IM SS vIC LN ( vIS OBJ
CE ER SOCIAL BENEFItS EE
(PRO S D
my
S bEyoND
G ElSE ExISt pErcEptIoN
SomEthIN

6. ers
s ign
de ot
h
e
MONEY SAvER
r
di
Y
sc
E
AR
$Iv
ip
ND
ER
Y
EN
Lv
lin
G
MONEY SAvER
LO
& ECO
O
MS
O
P
D
&
LE
Ex
HO
es
environment
OB
S
t ME ER
ME Lv
PR
tH
OD M SO
ExPEN$IvE
OL LE
OG OB CR
& Y PR EA
“A tIvE AR
Y
ExtENDED DEfINItIoN Rt AN ND
A LuxuRY
ISt D CO
DESIGN SE
of DESIGN
IC”
CREAtIvE AND ARtIStIC
IS alSo: DESIGN
(P & RIA
L INt RIA
L IS: AL
INt tE ND
tE ND ux
EG MA LS A tS)
IM ROCE MA ES A ES) RA A
ISu BJE
C
uR
Y
MASS
PRODuCtION
IM SS vIC
EG
(v O
E R LN
SOCIAL BENEFItS
MA SS OC SE EE
(PR
RA
D
& ISu ER
tE ES
MA
LN
(v At
RIA AN
SOCIAL BENEFItS
&
M
EE
L D SE
SS
D
Rv
AL IAL
ICE
PR
S)
S
my
S bEyoND
bu
OD
AN
G ElSE ExISt pErcEptIoN
D
N
si
EvErythI
uC
O
n
BJ
tIO
e
s
E
se
N
Ct
s
S)
es
ni ti
commu

7. why?

8. s
ner
sig
de
social
MONEY SAvER
ot
design
Y
E
AR
$Iv
he
ND
R
vE
GY
EN
r d
OL
LO
& ECO
MS
O
xP
OD
&
LE
isci
tH
OB
S
E
munities
ME
& PR plines
ExtENDED DEfINItIoN
thinking innovation
CREAtIvE AND ARtIStIC
of DESIGN A LuxuRY
(P &
IM ROCE INt
MA SS EG
RA
com
& ISu ER
tE ES
MA
LN
(v At
RIA AN
SOCIAL BENEFItS
&
M
EE
L D SE
SS
D
Rv
AL IAL
ICE
PR
S)
SA
OD
ND
uC
OBJ
tIO
EC
N
tS
)
bus
inesses

9. social innovation
solutions

10. vIRtuAL
SPANISH
SPEAkERS
ACADE StuDENtS
MICS
..e ....
COMMu
GEO
GRAPHIC NItIES
s ..
d..
DESIGNERS PRACtItIO-
..i...
NERS
GOvER
.
g
NMENt OtHER
....n
CREAt.
DISCI-
PLINES
how can we connect
the people of Mexico
with
an extended definition of design?

11. los hernandez

12. los hernandez
surname of 6 million of
mexicans
men and women of all ages, professions, skills, marital
status, income levels, religion, beliefs and
football teams in any region of the country.

14. in 72h
25 people exchanged online 5711 words
in 64 messages with ideas about
what can be done for Design in Mexico.

15. 1. benefit... 2. methods... 3. work together...
to connect people effectively tools facilitate individual collaboration is key to create
with a project, they must learning, give structure to a project ownership, to reach
recognize a tangible or project and provide a method divergent thinking and to
intangible benefit on it to achieve goals expand the scope of the
project

16. 1. benefit... 2. methods... 3. work together...

17. los hernandez
is a platform designed to
create and promote social
design and innovation in
mexico

18. 1 2 3 4 5
EN SPA MEx uk
DIStRIButE
uk tEAM wORk AND MAP
tOOLS
select tools created translate tool to collaborate to distribute and/or share results with
and tested in the define what benefits transform and implement tools source in the uk
UK to facilitate will provide and for adapt these tool to and map social
social innovation who mexico impact
2
1 3
5
4

19. 1.
eddie
hernandez
Eddie is a british name that means
wealth protector, prosperous.

20. 1.
eddie
hernandez
Eddie is a british name that means
wealth protector, prosperous.

21. 1.
eddie
hernandez
Eddie is a british name that means
wealth protector, prosperous. To help designers and creative
people in Mexico to reach financial
sustainability and encourage them
to create new business models that
EN SPA
correspond to their values and
ambitions.

22. 1.
eddie
hernandez
Eddie is a british name that means
wealth protector, prosperous.

23. 1. 03 04
eddie
01 02
www
hernandez
Eddie is a british name that means
wealth protector, prosperous.

24. background future steps
now

25. “...social innovation [...] could represent the only
real opportunity for growth for certain segments of society.
That is why it is of great importance that governments,
organizations and individuals invest and foster social innovation.
Only by collaborating can we create solutions to tackle the most
urgent social issues of our times and by doing this, we will also be
defining the quality of our common future.”
eg.

26. thank you.
EvANGELINA GuERRA
MA CREAtIvE AND CuLtuRAL ENtREPRENEuRSHIP