3. “Since a large part of the input into our
minds,from the day we are born, comes
from the perception of our environment,
it would be entirely illogical to assume
that our surroundings do not have a
great deal to do with the development
of our mental powers, patterns and
development.”
— A. E. Parr in
Environmental Psychology: Man and His Physical Setting 1970
Years trading Emails sent in 2010
4.5 2,446
Flights in 2010 Coffee in 2010
96 7,582
4. FIELD RES MENTS
EAR IRON
CH ENV
G
IN
K
IN
TH
RE
CO
TU
MM
FU
UN
ICAT
IO NS
NOMAD
ACADEMIC COMMERCIAL
TRANSLATING
WORLD CONNECTING WORLD
CO N
CREATING
CE P
TS
&T
HE
OR
IE
S
PR
OD
UC
TS
&S
E RV
N
O
ICE S
C TI
RA
TE
IN
H IS T
O RI C AL
& CONTEXTUAL
5. 2 Profile 3. Plan
1. People 4. Implement
‘Nothing is too good
I
P for ordinary people’
— Berthold Lubetkin • Architect
P
P