Don’t you think Selling is a complex activity? Far more complex than what it is perceived to be. Selling requires planning extensively. It requires a deep understanding of the needs of the customers and markets. It needs support from stakeholders inside and outside the organisation. It requires resources, finances, insights and partners to make things happen. It requires creativity and discipline just like movie making. Let’s expand our thoughts on some common elements, that make movie-making and selling quite similar- https://grovaleulers.com/selling-is-like-movie-making/

1. Deep Understanding of the
Audience
Stakeholder Support
Resource Management
Creativity and Discipline
Selling is Like Movie Making
Selling is Like Movie Making
Don’t you think Selling is a complex activity? Far more
complex than what it is perceived to be. Selling
requires planning extensively. It requires a deep
understanding of the needs of the customers and
markets. It needs support from stakeholders inside
and outside the organisation. It requires resources,
finances, insights and partners to make things
happen. It requires creativity and discipline just like
movie making. Let’s expand our thoughts on some
common elements, that make movie-making and
selling quite similar.
Extensive Planning
Both selling and movie-making involve extensive planning. In selling,
you need to research and understand your customers’ needs, identify
target markets, and develop strategies to reach them. Similarly, in movie
making, there’s scriptwriting, pre-production planning, and organizing
resources to bring the story to life.
uccessful selling and movie-making both rely on understanding the
audience. In selling, you need to know your customers’ preferences,
pain points, and motivations to tailor your approach. Similarly, in
movie making, understanding the target audience’s interests and
preferences helps in creating a compelling and engaging film.
Both selling and movie-making require support from stakeholders. In
selling, you need the backing of internal stakeholders, such as
managers, colleagues, and support teams, to effectively deliver
products or services. Externally, you may need support from partners,
distributors, or influencers. In movie making, stakeholders can include
producers, investors, actors, and crew members, whose collaboration
and support are crucial for a successful film
Selling and movie-making both involve managing resources. In
selling, you may need financial resources, market insights, customer
data, and partnerships to execute your sales strategies. Similarly, in
movie making, you need financial resources for production, access to
suitable filming locations, equipment, and talent to bring the movie
to fruition.
Both selling and movie-making require a balance of creativity and
discipline. In selling, you need creative thinking to develop unique
solutions, persuasive communication, and innovative sales strategies.
Movie-making demands creativity in storytelling, visual aesthetics, and
engaging the audience. However, both also require discipline to follow
structured processes, meet deadlines, and overcome challenges.
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