Dealing with unproductive salespeople can be a challenging task, but there are several steps you can take to address the issue:

1. HOW TO DEAL WITH
UNPRODUCTIVE SALES
PEOPLE?
PROVIDE TRAINING AND RESOURCES: PROVIDE YOUR
SALESPEOPLE WITH THE TRAINING, RESOURCES, AND SUPPORT
THEY NEED TO SUCCEED. THIS COULD INCLUDE SALES
TRAINING, PRODUCT KNOWLEDGE TRAINING, AND ACCESS TO
TOOLS AND TECHNOLOGY THAT CAN HELP THEM DO THEIR
JOBS MORE EFFECTIVELY.
SET CLEAR EXPECTATIONS: ENSURE THAT YOUR
SALESPEOPLE UNDERSTAND THE GOALS AND TARGETS
THEY ARE EXPECTED TO MEET. COMMUNICATE THESE
GOALS AND TARGETS CLEARLY AND REGULARLY, AND
PROVIDE ONGOING FEEDBACK TO HELP THEM STAY ON
TRACK.
PROVIDE INCENTIVES: PROVIDE INCENTIVES FOR YOUR
SALESPEOPLE TO PERFORM AT THEIR BEST. THIS COULD
INCLUDE BONUSES, COMMISSIONS, OR OTHER REWARDS
FOR ACHIEVING THEIR TARGETS.
MONITOR PERFORMANCE: KEEP TRACK OF YOUR
SALESPEOPLE’S PERFORMANCE AND HOLD THEM
ACCOUNTABLE FOR MEETING THEIR GOALS. REGULARLY
REVIEW THEIR SALES ACTIVITY, SALES PIPELINE, AND RESULTS,
AND PROVIDE FEEDBACK TO HELP THEM IMPROVE.
ADDRESS ISSUES PROMPTLY: IF YOU NOTICE THAT A
SALESPERSON IS CONSISTENTLY UNDERPERFORMING,
ADDRESS THE ISSUE PROMPTLY. MEET WITH THE
SALESPERSON TO DISCUSS THE REASONS FOR THEIR
PERFORMANCE ISSUES AND WORK WITH THEM TO DEVELOP A
PLAN TO IMPROVE.
CONSIDER TERMINATION: IF ALL OTHER EFFORTS FAIL TO
IMPROVE AN UNPRODUCTIVE SALESPERSON’S
PERFORMANCE, YOU MAY NEED TO CONSIDER
TERMINATING THEIR EMPLOYMENT. HOWEVER, THIS
SHOULD ONLY BE DONE AS A LAST RESORT AND AFTER
ALL OTHER OPTIONS HAVE BEEN EXHAUSTED.
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