For most organisations, channel sales partners provide two kinds of support – emotional and financial. On the emotional side, a good partner is a solid support for the sales and marketing teams. Partners can build the groundwork for several salespeople, making their lives easy. Hence, the sales teams should dedicate significant time and energy to nurturing the relationship with the channel sales partner. The relationship between the channel sales partner and the organisations is a two-way street. Things must work out as a win-win for both parties to ensure the partnership grows. I have mentioned four points in this infographic. Read this to know more about Sales Management, click on the given link To know more- https://grovaleulers.com/groval-eulers-channel-sales-management/