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National Graduate Development Programme Keynote & Workshop

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Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/

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National Graduate Development Programme Keynote & Workshop

  1. 1. @NICKWECREATESWITCH ONCREATE RADICALLY BETTER FUTURES THROUGHBREAKTHROUGH INNOVATION & BREAKTHROUGHLEADERSHIPNICK JANKEL, WECREATENGDPMARCH 2012
  2. 2. wecreate empowers andenables change-makersto co-create a radicallybetter world.breakthrough social innovation.service design. org design.masterclasses. training.coaching.
  3. 3. WHATDO YOU SEE?
  4. 4. VALUABLECOMPANY IN THE WORLD
  5. 5. Problem
  6. 6. 6 BILLIONDOLLAR COMPANY
  7. 7. 5 MILLIONROOMS BOOKED
  8. 8. Problem
  9. 9. BreakthroughOpportunity
  10. 10. “If I had not been in prison I would nothave been able to achieve the mostdifficult task in life, and that is changingyourself... Prison itself is a tremendouseducation in the need for patience andperseverance. It is above all a test ofones commitment.”NELSON MANDELA
  11. 11. ‘Switched on’entrepreneurs andleaders are eitherdelusional or visionary.Either way, they seesomething no-one elsecan see.
  12. 12. SWITCH ONREWIRE OUR MINDS, TEAMS & ORGS TO FINDTHE OPPORTUNITY IN THE PROBLEMNO MATTER WHAT THE WORLD THROWS OURWAY
  13. 13. If we wantbreakthroughimpact...We have to havebreakthroughthoughts.
  14. 14. SWITCH ON 1 WORKING ADULT PER PENSIONERREWIRE OUR MINDS, TEAMS & ORGS TO FINDTHE OPPORTUNITY IN THE PROBLEMNO MATTER WHAT THE WORLD THROWS OURWAY
  15. 15. INNOVATORSCREATE NEW MARKETSTHROUGH THOUGHT LEADERSHIP
  16. 16. (GONNA PARTY LIKE IT’S)1999
  17. 17. MARKETING IS THE KEY TO GROWTH
  18. 18. INTERNETCHANGES EVERYTHING
  19. 19. MASSIVEPROBLEM
  20. 20. CUSTOMERS COMPLAIN, LOUDLYwww.wecreate.cc 25
  21. 21. BREAKTHROUGH
  22. 22. MASSIVEOPPORTUNITY(A VISION)
  23. 23. PEOPLEWHAT KIND OF PRODUCTS, SERVICES ANDBUSINESS MODELS WOULD WE DESIGN...IF WE PUT (REAL, HUMAN, MESSY) PEOPLE ATTHE HEART OF EVERYTHING?
  24. 24. POSSIBLEWHAT IS THE BIGGEST OPPORTUNITY THERE ISTO SERVE, INSPIRE & DELIGHT PEOPLE...WITH RADICALLY BETTER PRODUCTS &SERVICES?
  25. 25. INNOVATIONSEEING BIG PROBLEMSSWITCHING THEM INTO MASSIVE OPPORTUNITIESAND MAKING THEM HAPPEN BRILLIANTLY
  26. 26. INNOVATION IS IN OUR DNA AND MAKES US HUMAN
  27. 27. TRAINEDNOT TO QUESTIONNOT TO CHALLENGENOT TO THINK DIFFERENTLYNOT TO SEARCH FOR THE POSSIBLE
  28. 28. “Unfortunately we are unable toprovide you with a bin for recyclingas, due to where you live, we can onlycollect from you with a smaller vehicle;which collects your refuse weekly. However please find attached a list ofyour local Neighbourhood RecyclingPoints (NRPs).”WASTE OFFICER
  29. 29. FAILSIN A NETWORKED, PARTICIPATORY WORLD
  30. 30. UNLEASHNATURAL CAPACITY TO QUESTION EVERYTHING
  31. 31. CREATEA RADICALLY BETTER FUTURE(NOT JUST A BIT BETTER)
  32. 32. EASY...?IF IT WAS, EVERYONE WOULD BE DOING IT!
  33. 33. The Switch Breakthrough Problem Opportunity Conventional Breakthrough Proposition Proposition Assumptions Breakthrough Insights © wecreate 2012
  34. 34. RISKY?TO MAKE THE SWITCH
  35. 35. SURE!ENTREPRENEURSHIP IS RISK INCARNATE
  36. 36. HOLDINGONTO OLD WAYS
  37. 37. FAR MOREDANGEROUS THANRISKING NEW ONES
  38. 38. THOUGH IT DOESNOT STOP PEOPLE TRYING
  39. 39. EVERYTHINGWE NEED TO CO-CREATE A RADICALLY BETTERFUTURE IS INSIDE US AND OUR NETWORK
  40. 40. WHAT?ARE YOU WAITING FOR
  41. 41. YOUARE THE ONE YOU HAVE BEEN WAITING FOR
  42. 42. “If I am not for myself, thenwho is for me?And if I am for myself only,then what am I?And if not now, thenwhen?"HILLEL
  43. 43. @NICKWECREATESWITCH ONCREATE (RADICALLY BETTER) FUTURES THROUGHBREAKTHROUGH INNOVATION & BREAKTHROUGHLEADERSHIPWORKSHOP
  44. 44. IMPACTFULLEVERAGE OF IDEAS
  45. 45. INCREMENTALEVOLUTIONARY
  46. 46. BREAKTHROUGHDISRUPTIVE
  47. 47. WHAT IS A BREAKTHROUGH INNOVATION INYOUR WORLD?
  48. 48. BREAKTHROUGHINNOVATIONS
  49. 49. DESTABILISESTATUS QUO
  50. 50. CREATEA RADICALLY BETTER FUTURE
  51. 51. CURRENTBUSINESS DRIVEN BY OLD RULES
  52. 52. CURRENTLEADERS SUCCEEDED WITH THE OLD RULES
  53. 53. VESTEDINTERESTS MAINTAIN STATUS QUO
  54. 54. POWEROFTEN CAN’T OR WON’T SEE THE FUTURE
  55. 55. UNTILIT’S TOO LATE
  56. 56. $85 BILLIONTO $0
  57. 57. WHY?
  58. 58. PROBLEMPEOPLE TAKING OUT TOO FEW MOVIES,TOO INFREQUENTLY
  59. 59. SOLUTIONS?
  60. 60. DOOMEDTO FAILURE
  61. 61. WHY?
  62. 62. MODELSALL ARE PREMISED ON ASSUMPTIONS
  63. 63. STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS
  64. 64. ASSUMPTIONSHELP WITH SURVIVING
  65. 65. PREVENTUS THRIVING
  66. 66. ASSUMPTIONSSHAPE OUR SUCCESS AND DELINEATE OURFAILURE
  67. 67. ASSUMPTIONVIDEOS ARE SCARCEWE CONTROL ACCESS (TIME & RANGE)YOU MUST COME INTO A STORELATE FEES ARE PART OF LIFE (AND OURBUSINESS MODEL)
  68. 68. SWITCH!
  69. 69. ASSUMPTIONVIDEOS ARE ABUNDANTWE ENABLE ACCESSYOU CAN INTERACT & TRANSACT ONLINENO LATE FEES ARE A RIGHTTHE COMMUNITY IS BETTER TOGETHER
  70. 70. SOLUTIONA FLEXIBLE, ACCESSIBLE, ENJOYABLE PEER-POWERED ONLINE COMMUNITY WHERE WECAN ALL SEE, RATE AND EXPLORE MOVIESTOGETHER
  71. 71. BREAKTHROUGHINNOVATIONS CHANGE THE RULES FOREVERBY SWITCHING THE ASSUMPTIONS THATDRIVE THE SPACE
  72. 72. SURFACEASSUMPTIONS, BIASES, BELIEFS
  73. 73. SWITCHTHEM INTO NEW INSIGHTS
  74. 74. “Problems cannot besolved by the samelevel of consciousnessthat created them.”ALBERT EINSTEIN
  75. 75. SHARE AN ASSUMPTION THAT NO LONGERSERVES YOU
  76. 76. The Breakthrough Switch Breakthrough Problem Opportunity What is the What kind of headline ideas problem, in human could seize this opportunity ? terms? Conventional Breakthrough Proposition Proposition What is the current proposition What proposition [programme offer, [programme offer, policy idea, policy idea, campaign message,campaign message, impact model, impact model, org process] that org process] that leads to this emerges from this insight? problem? Assumptions Breakthrough Insights What do we have to believe to What is a more insightful, generate and validate this future-positive belief? proposition? © wecreate 2012
  77. 77. Video Rental Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? People take out too few movies, too infrequently from our stores. LoveFilm, Netflix, Amazon Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? Video rental is a special event. Come to our stores and choose what you want A flexible, simple, enjoyable peer- (of the blockbusters that we think you powered online community where should have) for that special night in. we can all see, rate and explore If / when you forget to bring it back, movies together. you will be punished. Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Movies are abundant so we should Videos are scarce and special and be able to choose what to watch we control access. Consumers must instantly, learn from each other’s suck up the deal if they want in. tastes and not be punished for our mistakes. © wecreate 2012
  78. 78. 1 CHILD DIESEVERY 5 SECONDS FROM HUNGER-RELATED CAUSES
  79. 79. Poverty Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? Children in Bangladeshs rural areas are not getting enough ShoktiDoi: The power nutrients to survive. yoghurt. Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? Locals contribute raw materials (goat’s milk) and resources (workers, sales force). Industry Dry food aid (live food needs redesigns brewing technology to make local, refrigeration). small scale micro-breweries work (removing need for refrigeration). Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Poor people can be empowered to contributeCommercial solutions are not feasible, scaleable or to a successful win win win with industry.profitable in rural areas. Poor people cannot take Commercial solutions can be redesigned to fit part in a globalised, sustainable economy. BOP realities. © wecreate 2012
  80. 80. WORK DOWN THE LEFT HAND SIDE WITHYOUR PROBLEM
  81. 81. The Breakthrough Switch Breakthrough Problem Opportunity What is the What kind of headline ideas problem, in human could seize this opportunity ? terms? Conventional Breakthrough Proposition Proposition What is the current proposition What proposition [programme offer, [programme offer, policy idea, policy idea, campaign message,campaign message, impact model, impact model, org process] that org process] that leads to this emerges from this insight? problem? Assumptions Breakthrough Insights What do we have to believe to What is a more insightful, generate and validate this future-positive belief? proposition? © wecreate 2012
  82. 82. INNOVATIONNOT REALLY ABOUT ‘GETTING’ NEW IDEASOR SOLUTIONS
  83. 83. PERMISSIONTO CHALLENGE CONVENTIONAL THINKING
  84. 84. LET GOOF THE OLD IDEAS
  85. 85. ALLOWNEW IDEAS ALREADY IN YOUR MIND & INYOUR NETWORK TO FLOW
  86. 86. WORK UP THE RIGHT HAND SIDE
  87. 87. The Breakthrough Switch Breakthrough Problem Opportunity Breakthrough Proposition Proposition THE SIZE OF THE OPPORTUNITY DEPENDS ON Assumptions HOW DEEP YOU ARE Breakthrough Insight WILLING TO GO TO MAKE THE SWITCH © wecreate 2012
  88. 88. You are only ever one(major) assumption awayfrom a (massive)breakthrough.
  89. 89. “Tis true without lying, certain &most true.That which is below is like thatwhich is above & that which isabove is like that which is below.”ISAAC NEWTON
  90. 90. Breakthrough Leadership Intentions Proactivity Problems Executional idea Possibility Concept Sense Making Purpose Patterns Passion Pain Peace © wecreate 2012
  91. 91. “All managers must exerciseleadership of the head andhands – otherwise they aremere administrators. Goodmanagers go further andinspire people with the heart –rendering their leadershiptransforming.”JOHN NICHOLLS, INT. JOURNAL OFLEADERSHIP
  92. 92. The pioneeringcreative leadership & collaboration coaching programme
  93. 93. CONNECTNICK@WECREATE.CCWECREATE.CC: TRAINING, COACHING, ORG DESIGN100OPEN.COM: OPEN INNOVATION CONSULTINGNICKJANKEL.COM: LIFE SWITCHED ON

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