The document outlines Grayson Nunnelee's personal brand canvas. It describes his goals of working in the music industry as a business analyst at Live Nation Entertainment in Chicago. It details his skills, education, credentials, and goals of gaining experience and networking to reach his career objectives within the next few years.

1. Personal Brand Canvas
by Grayson Nunnelee

2. Arena
• I want to work within the music industry,
specifically as a business analyst at Live
Nation Entertainment’s Chicago office

3. Identity
•I am a college student attending Full Sail University
for a bachelor’s degree in music business
•I am from Philadelphia and I carry with me the city’s
honest and hardworking spirit
•I am unique because I genuinely care about music

4. Skills
• I have a general knowledge of Excel, Power Point, Word, Pages, and other
current digital and social platforms, as well as previous experience performing
administrative roles during my time interning at a capital ventures firm
• I have exceptional organizational skills and attention to detail, as well as over
two years of cumulative experience in various customer service roles which have
given me the ability to build and maintain strong interpersonal relationships and
collaborate effectively with colleagues
• Besides the aforementioned skills, companies in my desired industry require
skills such as a knowledge of coding languages, an understanding of promoter
and venue dynamics

5. Profession
• I analyze data about ticket sales for Live Nation events, in
addition to creating reports and articulating my findings
• I also collaborate effectively with my colleagues, and I do so
differently than others by bringing a genuine passion to
analyzing data on live performances
• I go about my work optimistically and enthusiastically, yet
always genuine and honest in my efforts

6. Credentials
• I am credible to future employers, customers, and clients because I have
previous work experience in multiple customer service roles, as well as business
experience in administrative and analytical roles at a limited liability corporation
• I will also soon be credible in music business when I complete my bachelor’s
degree at Full Sail University
• The two most pertinent credentials employers are looking for are experience in
the field and a college degree

7. Promise
• I promise to my future employer, customers, and clients that I will
support and promote the fair treatment of artists and musicians
• I plan to solve the problem of income inequality within the music
industry, which is the phenomenon of local and regional-level artists
dying out, by giving more artists an opportunity and a platform to
make a living off of their music through live performances
• I know these problems exist in the marketplace because I personally
know consumers who complain about it, artists who complain about
it, and even industry professionals who complain about it

8. Positioning
• Someone should hire or work with me rather than my competition
because I am very open, honest, communicative, articulate and I
have a strong sense of organizational skills and attention to detail
• I want my audience to think of me as someone who is authentic,
persistent, and goal-oriented

9. Audience
• Employers in the music industry, such as Live Nation or AEG or
STX, need to know me because when I graduate from Full Sail I
will be a valuable fresh soon-to-be business professional
• I can find a lot of professionals in high up positions on LinkedIn
or other similar professional networking sites

10. Networking & Marketing
• I will gain the attention of my future employer, customers, and
clients by being authentic and persistent in my work
• I will also create a strong relationship with my audience by
being as genuine and authentic as possible
• I would like to post content that keeps my audience up to
date on what cool things are happening in the music industry
• I would like to attend more live shows and performances
because they are a very natural place for networking to
happen in a way that does not seem forced or stilted

11. Competitors
• I will be competing against other industry professionals and possibly
other Full Sail graduates for any given job, sale, or contract
• I compare to some of them somewhat similarly, but other’s clearly
have much more experience in the industry than I do
• I stand out from the competitors because I am persistent, articulate
and passionate about music unlike most others

12. Professional Development
• In order to reach my career goals I need to grow my personal brand awareness, gain
experience in the music business industry, and maintain good grades to get my
bachelor’s degree from Full Sail University
• I can go about making these improvements by becoming more active on social media
and LinkedIn, seeking out new employment and internship opportunities, and maintain
healthy study habits as well as taking advantage of extra curricular activities
• To stand out from my competition it would be useful to learn coding languages
• A mentor I will seek out to help me develop professionally is a very successful family
friend of mine who self-started a few businesses
• In order to get my bachelor’s degree and gain the years of experience in the industry
that employers are requiring I would need to keep working on these improvements for
another few years

13. Goals
• By developing my personal brand I want to become more known to
employers at companies within the music industry so that I am in line for
internships and entry level job opportunities
• I am seeking to grow my brand awareness and to do this I will become more
active on social media sites as well as build up my personal portfolio site
• I am also seeking to improve my professional image
• A goal I would like to set for myself is to become more active on LinkedIn by
connecting with fifty people in the next month

14. Citations
• https://www.glassdoor.com/Overview/Working-at-STX-Entertainment-EI_IE1166468.11,28.htm
• https://www.glassdoor.com/Overview/Working-at-Live-Nation-Entertainment-
EI_IE7601.11,36.htm
• https://www.glassdoor.com/Overview/Working-at-Ticketmaster-EI_IE8873.11,23.htm
• https://www.onetonline.org/link/summary/13-1011.00
• https://www.onetonline.org/link/summary/13-1161.00
• https://www.onetonline.org/link/summary/11-2011.00
• https://www.rollingstone.com/music/music-news/the-new-economics-of-the-music-
industry-234924/
• https://www.linkedin.com/jobs/search/?
currentJobId=1094425250&keywords=business%20analyst%20live%20nation&location=Unite
d%20States&locationId=us%3A0