CAVAL mentor social media talk 22102015
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CAVAL mentor social media talk 22102015
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CAVAL mentor social media talk 22102015
- 1. latrobe.edu.au CRICOS Provider 00115M Social Media standard feature or optional extra? Graeme Oke Coordinator, Research Partnerships Library 21 October 2015 CAVAL Cross institutional Mentoring event Swinburne
- 2. 2La Trobe University The Optional Extra https://www.youtube.com/watch?v=NRuWBLVCu4I https://www.youtube.com/watch?v=NRuWBLVCu4I
- 3. 3La Trobe University Standard feature http://www.volvocars.com/intl/about/our-company/heritage/innovations
- 4. 4La Trobe University Social Media Story
- 5. 5La Trobe University Social Media Story
- 6. 6La Trobe University Twitter myths & following a hashtag of a conference. When we run twitter for research training session we try to shatter 4 myths
- 7. 7La Trobe University Some thoughts via Research Whisperer re Social Media You don’t have to. BUT using social media can facilitate: 1.Establishing yourself as an expert 2.Conceptualising and developing ideas 3.Developing a reputation for your thoughts, ideas, and interactions 4.Building relationships READ THE FULL POST HERE: http://mediacamp.gc.cuny.edu/wiki/why- should-i-use-social-media) Specifically, it can lead to: • Opportunities for traditional media interviews (TV, radio, print) • Higher citations and potential impact for your research • Invitations to speak / keynote / visit • Collaborative research projects with newly-met (or even ‘un-met’!) colleagues • Job offers • Immediate research network for peer support and mentoring • External approaches from industry partners + philanthropic bodies
- 8. Thank you latrobe.edu.au CRICOS Provider 00115M Graeme Oke @GraemeO28 http://twitter.com/GraemeO28 Coordinator, Research Advantage https://www.facebook.com/graeme.oke La Trobe University http://au.linkedin.com/in/graemeoke g.oke@Latrobe.edu.au https://instagram.com/graemeo28/ 9479-5625 https://www.yammer.com/latrobe.edu.au/users/g-oke http://feedly.com/i/my https://storify.com/GraemeO28 https://www.rebelmouse.com/GraemeO28/ http://www.scoop.it/u/graeme-oke http://twitter.com/GraemeO28
Editor's Notes
- Hi there. My name is Graeme Oke. From La Trobe University hence new restructure title of Coordinator Research Partnerships. Basically a Research Librarian in the research section of our library. Today I’ve been asked to talk to you about Social Media which from the feedback has been a constant request from Mentor/mentees. However when you say social media and I say social media I feel there might be a gap in our understanding. Today I’d like to challenge you about where social media is a standard feature or an optional extra
- So is Social media just for those young people? Is it something that only those new adaptors are into. Is it something I have to do cause it’s trendy, or because my boss says I have to? What about when I am a dinosaur, or how can you teach an old dog new trick? Back in 1972 Holden sold the first Kingswood HQ Vacationer with such amazing optional extras you’d usually have to pay more for such as luxury front centre arm rest, door to door carpets, trimatic transmission, “It’s a whole fresh move… yeah! “ All those optional extras for a discounted price. On your smart phone, on your computer, on your tablet on your mobile device you have those optional extras, There is more there than you know of. What are you do? How do you get to know them? How do you get time to use them.
- Nils Bohlin 1959 Volvo Open Patent So maybe a change of mindset. Social media rather than the optional extra is a standard feature. However it is our choice to use or abuse it. For me it has become part of my lifestyle and choice. It is part of my everyday life. But this did not happen overnight. I’ve been on Twitter for more than 8 years Facebook for 10 and like everything it does take some time and effort particularly to establish a following and to follow appropriate friends and contacts and to sometimes experience some embarrisments and cross some pitfalls
- So at this point in a social media discussion the talker usually puts up a page of hundreds of icons to emphasize how overwhelming social media is and how you can never really know everything and how you will never have to time to actually get to know everything. And just when you think you know everything there is something new or something gets upgraded or companies merge or get acquired and change so you have to adapt or learn something new…. When Linda & I were talking about the format of this talk the idea was raised to make you all log into something and have a go, but I felt that rather confronting. I guess from my experience and observation in running a number of training courses which you may have been involved with or run yourself is that… if there is a desire to participate that is fine, but, to have something thrust upon you, to have a go because it is good for you just did’t gel with me or with your users. Over the years I’ve experienced people who are private and don’t want to share. And that is okay. I’ve heard academics talk of using facebook as a teaching tool and way of interacting with their students BUT their emphasis of how.. This is my work account not my personal account and just don’t seem right. I’m thinking that the students the GEN Y oversharing and tumbling into personal life awkward. Yammer is kind of a work facebook. Good for making liaison connection within your organization. Allows for connecting with others on a different level. But there is a level of braveness to actually share your opinion and put it out there. Once out can’t be taken back. And to just use it as a marketing tool to spruik your business is boring. LinkIn an online resume. I’d suggest in the last days of your mentoring maybe work together mentor mentee to have a look at each others LinkedIn page or have a go at developing one. I know of one Experience of one colleague of getting head hunted. iva LinkedIn page. Instagram is more a visual sharing of pictures and something I’ve only more recently got into with a more decent smart phone. One colleague who used to be much more into Twitter now Instagram as says they are a visual person and uses other tools where they used to use twitter
- A few curation tools for keeping up with new material or keeping track of what you do on social media that I’ve used. Feedly RSS tool to get feeds from blogs and some journals. Storify post conferences to pull together all tweets to give an overview of peoples opinions and what happened. ScoopIt can be used to create your own subject compilation or just catch up on what others have posted. In recent times I heard of one academic library using Scoopit to push out subject information like a current awareness tool to their liaison contacts Rebelmouse helps me to keep an archive of tweets. PearlTrees that I haven’t put up or used for awhile similarly can be used for curation subject development and exploring others subject area curations
- So with an emphaisis just on Twitter these are some sections of slides we use to try to break myths of twitter; Timing – too much too little don’t need to be obsessed. Come and go. Look at certain time of day that suits. Focus on subject specific. Focus on news. Focus on people in industry you trust. Focus on movers and shakers. Focus on news feeds. Celebrities Work. Much of my focus is on staff development. I’ve stumbled across good leads to follow in library circles and currently more of a focus on research as its my role. Conseqently share with colleagues and liaison contacts. I guess over time too knowing some of your community know what might appeal to some and not others. Don’t know anyone. Your University, faculty, other universities, celebrities, interests. I’m quite into biking and bike advocacy so some of my tweets and contacts relate to that. For followers they can block out ignore or stop following me if the biking stuff is too much, There is freedom in social media to do what you want to do and feel comfortable with. Some colleagues purposely say I’m going on a conference so mute me #CILMP2015 During a conference when there is active twitter participation can bridge to get to know people follow up on points missed, Links to papers or people mention. For me it has really extended my conference experience. Even when not present you get a feel or appreciate links being posted by those there. Recent experience of linking to someone via a conference I was not at that led to a meeting and tour of their library in Oxford.
- From experience I’ve interacted with researches and at times been sort out for ideas. I’ve put things out to my followers to get opinions or ideas via twitter. I recently had an international tweet meet with Andy Priestner whom I’d only ever had twitter interaction with when I was recently in Cambridge UK. The lead to ideas more specifically for researchers and academics but pertinent for selling social media to academics to get involved.
- So the choice is yours to use your standard safety feature. I’m happy to take questions or to expand further on matters raised. Follow me online if you want direct tweet me for a tweet meet. Happy to send slides of our twitter for research session we run at La Trobe.