Connectivity as a Service

Connectivity as a Service for Designing,
Ordering and Managing Enterprise
Networks
Ben Edmond, Chief Revenue Officer, Global Capacity
February 16, 2015

Today’s Enterprise Network
 Today’s networks must be smarter and more powerful to keep up
with this new world of IT.
 Cloud Computing, Big Data, and Collaborative Communications are
pushing networks to the breaking point, requiring more bandwidth,
reliability, and scalability.
 Mobility, Globalization, and Virtualization are demanding ubiquitous
geographic access.
 In addition to these application needs, IT and network managers still have
to manage the business and financial side of the network, ensuring it is as
efficient and cost effective as possible.
Multi-location business needs a reliable, flexible, cost-effective network solution

Technology Trends: Driving Global Traffic

Flexible Network Connectivity
 The traditional corporate network no longer meets the needs of
modern enterprises.
 What is required is a flexible and secure hybrid network that can
evolve with businesses as they grow.
 It should meet business demands for the Internet, cloud,
mobility, security and performance.

Network Complexity is Increasing
• Application solutions are dependent
on several IT functions working
together raising the bar on
complexity
• Access
• Security
• Virtualization
• Users expect a seamless, consistent
user experience
• A better operating model is needed
to keep up with business demands
 Data networks transitioning from TDM to Ethernet / IP
services
 Computing infrastructure moving to third-party data
centers
 New demand drivers (mobility, video, storage,
applications) increasing bandwidth consumption

Key Challenges for Enterprises
 Reach
 End to End Execution
 Scalability
 Network Control
 Operational Trust

US Telecom Market: A Challenging Environment
Fragmented market: Thousands of suppliers, no ubiquitous supplier
Inefficient market: No visibility to supply and price across market

Why Is It Difficult?
 The network market is highly fragmented and inefficient – the
largest providers globally still have a 5% or less market share of
revenue and assets
 No one carrier has a ubiquitous footprint, and customer
requirements force carriers to extend beyond their own network
– creating poor customer experience, increased cost, and a lower
contractual service level agreement
 Network supply and pricing is opaque
 Network delivery is complex, and different for providers On-net
and Off-net, as well as between different network providers

Enterprise Networks Are Changing
The Result:
• Improved performance,
lower costs, and access
to 98% of US addresses
• Cloud and IT Service
providers also available
via direct connection
• The right connectivity
for the application and
the location.
Carrier
POP
Enterprise Data CenterEnterprise
Headquarters Internet
Carrier
POP
Old Way: Carrier is Center of the Network
Global Capacity
One Marketplace
New Way: Customer is the Center of the Network
High Speed Connectivity
Internet
Global Capacity
One Marketplace
Enterprise WAN extended
into One Marketplace
NETWORKS
Branch Office
Enterprise Data Center
Cloud Service Provider
Enterprise
Headquarters

Global Capacity Overview
Market Segment
Brand Execution
Brand Promise
Connectivity as a Service
Connectivity Made Simple
Marketplace of Networks

How We Execute
 A marketplace business model using the global networks in the last mile to
deliver is critical.
 Leverage industry leading information on network availability, pricing,
capabilities, technology and performance.
 Leverage application to automate the use of that information to design, price,
order and manage network.
 Take aggregation positions that do not oversubscribe network elements to
create performance, management and economic advantage, based on how
the industry works in all aspects.
 Pricing is done in context to the requirement – the best value for the need,
understanding that some need Broadband Internet and that some need 48 in.
buried fiber encased in concrete that is fully diverse.

Connectivity as a Service Model
 Connectivity as a Service provides simple, cost effective network connectivity
for the highest quality data transmission, without the need to pay premiums
or manage multiple relationships with multiple service providers.
 CaaS combines an interconnected, aggregated data network with a cloud-
based application and comprehensive analytics to design, price, and buy
network connectivity.
 CaaS further reduces the complexity of buying network services with the
benefit of a single MSA that includes uniform terms, conditions and SLAs.

Key Elements of One Marketplace
 Automation
 Build enterprise WANs and visually automate complex processes in just a few clicks
 Design and price using multiple service attributes including availability, latency, diversity, and cost
 Automated Workflow – Design to Bill
 intuitive and powerful front-end framework to deliver the user interface (UI) across various devices
 Aggregation
 4500+ Interconnections into Access Networks
 2007 Central Offices
 200,000+ circuits
 41 Core POPs and growing – Agreement that Equinix is Preferred Strategic Partner for POP expansion
 Connectivity to 98% of US market
 DSL, Broadband, to Ethernet to Dark Fiber
 Analytics & Visibility
 Network Infrastructure – 7,000+
 Network Economics – 100,000,000+
 Network Demand – 26,000,000 + automated quotes annually
 Execution
 120 field technicians with over 4,000 available through MSA agreements in 100% of zip codes
 Design, Stage and Deploy Team on Staff
 Single MSA and SLA for global connectivity
 5 NOCs – Boston, Chicago, San Jose, Philippines, Bangalore

Automation Simplifies Delivery

Network Builder
Build enterprise WANs and visually automate complex processes and what-if scenarios in clicks

Visibility into Connecting Your Location

National Core Network
 National Aggregation Network
 Ubiquitous network connectivity from 35 Points
of Presence (PoP), 2007 Central Offices (CO) and
4,574 network interconnections
 Connect to the right network leveraging 10 Gig
DWDM Transport, National SONET Network and
Cisco ASR 9000 Packet based National
Ethernet/IP/MPLS Core
 Connect to thousands of last mile networks

Aggregate Access Technology
 Layer 1, 2, and 3
Connectivity
 DSL to Broadband, to
Ethernet to Dark Fiber

Multi Service Connectivity
Back Up
Data Storage
Enterprise
Branches
Internet
Provider
SIP
Provider
Business
Applications
/ Cloud Provider
Connect to Marketplace of Networks
Combined access to reach remote offices,
Cloud, Internet, and SIP services with improved savings,
flexibility and performance.

Connectivity Made Simple
Design
•Multivariable -
Price, Latency,
Product
•Systematic
•Portal or API
based access
Pricing
•Identify locations
•Competitive
pricing
•Timely pricing
•Accurate pricing
Ordering
•Standardized
service orders
•Service design
•Single service
agreements and
exhibits
Provisioning &
Turn-up
•Consistent test
and turn-up
•Interconnection
for timely
delivery
Manage and
Support
•7x24 monitoring
•SLA monitoring
•2 Geo-diverse
NOCs
Global Capacity provides service providers with a consistently
superior customer experience
Simplified Customer Experience

The Benefits to Enterprise
 Costs – Have confidence that pricing is competitive
 Technology & Services – Choose the technology and services
that meets your application and connectivity needs
 Risks –Mitigate technical and operational risks – you qualify one
provider who has qualified multiple solutions, networks, and
services.
 People – Automated application and streamlined process
improve the performance and productivity of the people
 Processes – Leverage consistent streamlined processes for
improved efficiency
 Information – Gain visibility and transparency to better manage
your network to meet you business and IT requirements.

About Global Capacity
 Founded in 2006 through a series of strategic mergers:
 Acquired MegaPath network services business in December 2014
 First automated on-line network marketplace
 Services over 20,000 customers
 Processed 26 million + automated quotes in 2013
 Automats current pricing for over 19,000 unique rates from 444 carriers in 75 countries
 Maintains location data for more than 27 million validated sites in 132 countries
 Delivered 78.5% orders with no manual effort
 Proactively monitors and manages over 10,100 circuits for faults and performance
 Award winning
 2014 TMC Communication Solution Product of the Year
 2014 Global Business Technology Award for Innovative Service
 2014 Metro Connect Award Best Service Innovation
 2014, 2013 Finalist COMET Awards for Innovative Service Provider
 2014 Finalist Leading Lights Best Company, 2013 Leading Lights Ethernet Services Finalist

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Connectivity Solutions
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Thank You
www.globalcapacity.com | Twitter: @Global_Capacity

Connectivity as a Service

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