Voice and Video Join IT In The Cloud - Huawei Enterprise

Huawei Enterprise
Huawei EnterpriseSocial Media Account Manager at Huawei Enterprise
Voice and Video
Join IT in the Cloud

              Build a Cloud Strategy based on ICT   www.huawei.com




  HUAWEI TECHNOLOGIES CO., LTD.
Content

 1   Key Technologies Impacting IT

 2   Key Challenges

 3   Tackling Convergence
Challenge: catching the second IT revolution

                                                  From voice to data
                                                  5.5 billion MBB users, 1.5
           Digital Society                        billion FBB users
                                                       From pipe to content

                                            By         all media will be on-
                                           2020        line , 750 million connected
                                           ……          TV users
                                                       From people to machines
                                                        50 billion connections (the
                   ICT
                                                       Internet of Things)
   Connected     Enabled     Digitalized          From CT to ICT
                                                  70% of companies (especially
                                                  SMEs) will be using Cloud-
                                                                   SME: small and medium enterprise


                                                  based services
                                                           Page 3
Impacts - Virtualization
 Beijing: 500 VMs         Dallas: 200 VMs


                                                                                             Cloud for
                                                                             Traditional                   Improvement
                                                                                             Desktop


ShenZhen:                                                                    10000 PCs
                                                                                                             40% on
                                          ShangHai:           Computers       + 100 CI       390 servers
                    Virtual Desktop                                                                          CAPEX
1500 VMs                                                                      servers
            A   B   C         D       E   10000 VMs
                                            F
                                                              CPU                              >60%
                                                                                  <5%                          10x
                                                              Utilization                     (VDI+CI)

                                                              Power              78MW          22MW           71%

                                                              Maint               <100         >1000
                                                                                                               10x
                                                              efficiency         /person      /person




      HUAWEI TECHNOLOGIES CO., LTD.        Copyright 2011, Huawei Technologies      Page 4
Impacts - Cloud
Impacts - Telepresence and
Conferencing




 Video is important, but needs to be flexible and adaptable
Impact – Growth of Smartphones
                        K unit                                                   +14.9%
  1,000,000.00                                                          +16%
   900,000.00                                                    +23%
   800,000.00                                           +30.3%
   700,000.00
                                                    +57.8%
   600,000.00
   500,000.00                                  +72.1%
   400,000.00                           +23.8%
   300,000.00
   200,000.00
   100,000.00
          0.00
                 2008   2009     2010   2011     2012   2013     2014     2015
Impact - Tablets
Impact – Even enterprises can be social

   Social applications drive huge
    amounts of storage, need lots of
    processing to see internal trends


   Video for training needs storage
    and management



HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 9
The Need


                                            Personal Address        Enterprise Address
                                                 Book               Book                   Intelligent
                                                                                           Routing
                       Call Swapping




                                                                                                            SMS/MMS
              IP Fax


                                                           IDM

                                                                                                         Instant Message

              OA Collaboration


                                                                                         Presence Service
                                  Multimedia Conference
                                                               Group Management




HUAWEI TECHNOLOGIES CO., LTD.                  Copyright 2011, Huawei Technologies                       Page 10
The Evolution of ICT and Clouds
                                         External Cloud
  IT Internal Applications                                          Communications Services
                                          Applications
                                                                                                       Single
                                                                                                     Management
                                                                                                       System




      Private Cloud                    Distributed cloud                      Public Cloud
                                       (multiple clouds)




 PC       Video     Video       Fix     Thin      TV       Laptop    Mobile      Tablets      M2M
          Phone   Conference   Phone    Client                       Phone




HUAWEI TECHNOLOGIES CO., LTD.               Copyright 2011, Huawei Technologies            Page 11
Cloud’s real power is beyond virtualization

           Flexibility                                           Responsiveness


                                                                           Introduction cycle
                                                        Application       for New Application

                                                       Online Games       3 Months   1 Month
                                                          Video on
Office by day          Testing by night                   Demand          6 Months   2 Months

                                                        No new servers to buy – just click
  HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 12
The Right Infrastructure Foundation

                        Scalable and Reliable


                        ICT Enabled


                        Open


HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 13
Architecture as solid as Dial Tone
                                                                       Scalable      ICT      Open


          Cluster 1                                   Cluster 2
     1         2      3                          1         2       3



                   1024                                        1024        • Thousands of servers
           …                                           …

                           Unified Cloud                                   • Geographically
         Cluster 1024                                  Cluster 3             Distributed
     1         2      3     ……                   1         2       3


                   1024                                        1024
           …                                           …




 HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies       Page 14
Support for All Media
                                                                              Scalable            ICT                 Open
                                                                                     Government
                                                                                        App

                                                                                                     Transportation
                                                                                                          App
                                                                        Health
                             Content                                     App
                             Delivery              OneICT
     Large Enterprise                                                                              Call Centers
           App                                                                   Education             App
                                                                                   App

                                                                ICT Desktop




                                                 Network


                        PC                                    Mobile                     TV
                                          TC




HUAWEI TECHNOLOGIES CO., LTD.           Copyright 2011, Huawei Technologies          Page 15
Protect the future
                                                                                  Scalable           ICT      Open

                                        Desktop           ICT           Media
                                         Cloud           Cloud          Cloud
Service       Cloud       IDC/SDC
Operator     Operator       Portal
                                                                                          EC2, S3, SimpleDB, etc
                                                    Cloud Software operation system
                                        Virtualization     Parallel      Distribution   Automation
         FTP       SOAP
HTTP               FTP       HTTP
         Bill                SOAP
                   FCAP
       CCF      OAM-GW POE-GW                            Cloud Hardware platform
                                          Compute          Storage         Network        Security


                            HTTP, SOA
                            P
                                                                  Facilities



        HUAWEI TECHNOLOGIES CO., LTD.       Copyright 2011, Huawei Technologies         Page 16
Convergence challenges IT

                         M2M                                          Video



                               Universal
                                 Cloud
      Voice                 infrastructure
                      010101010


                                                       Data

                   Virtualization



HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 17
Realizing potential requires tools


                                Flexibility and
                                adaptability are critical



                                Don’t reinvent the wheel




HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 18
Summary

   IT is challenged by change
   IT needs to migrate towards cloud styles
   Convergence forces choices
   Building an IT system to be agile and responsive, use
    public cloud tools




HUAWEI TECHNOLOGIES CO., LTD.   Copyright 2011, Huawei Technologies   Page 19
Thank you
www.huawei.com
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Voice and Video Join IT In The Cloud - Huawei Enterprise

  • 1. Voice and Video Join IT in the Cloud Build a Cloud Strategy based on ICT www.huawei.com HUAWEI TECHNOLOGIES CO., LTD.
  • 2. Content 1 Key Technologies Impacting IT 2 Key Challenges 3 Tackling Convergence
  • 3. Challenge: catching the second IT revolution From voice to data 5.5 billion MBB users, 1.5 Digital Society billion FBB users From pipe to content By all media will be on- 2020 line , 750 million connected …… TV users From people to machines 50 billion connections (the ICT Internet of Things) Connected Enabled Digitalized From CT to ICT 70% of companies (especially SMEs) will be using Cloud- SME: small and medium enterprise based services Page 3
  • 4. Impacts - Virtualization Beijing: 500 VMs Dallas: 200 VMs Cloud for Traditional Improvement Desktop ShenZhen: 10000 PCs 40% on ShangHai: Computers + 100 CI 390 servers Virtual Desktop CAPEX 1500 VMs servers A B C D E 10000 VMs F CPU >60% <5% 10x Utilization (VDI+CI) Power 78MW 22MW 71% Maint <100 >1000 10x efficiency /person /person HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 4
  • 6. Impacts - Telepresence and Conferencing Video is important, but needs to be flexible and adaptable
  • 7. Impact – Growth of Smartphones K unit +14.9% 1,000,000.00 +16% 900,000.00 +23% 800,000.00 +30.3% 700,000.00 +57.8% 600,000.00 500,000.00 +72.1% 400,000.00 +23.8% 300,000.00 200,000.00 100,000.00 0.00 2008 2009 2010 2011 2012 2013 2014 2015
  • 9. Impact – Even enterprises can be social  Social applications drive huge amounts of storage, need lots of processing to see internal trends  Video for training needs storage and management HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 9
  • 10. The Need Personal Address Enterprise Address Book Book Intelligent Routing Call Swapping SMS/MMS IP Fax IDM Instant Message OA Collaboration Presence Service Multimedia Conference Group Management HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 10
  • 11. The Evolution of ICT and Clouds External Cloud IT Internal Applications Communications Services Applications Single Management System Private Cloud Distributed cloud Public Cloud (multiple clouds) PC Video Video Fix Thin TV Laptop Mobile Tablets M2M Phone Conference Phone Client Phone HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 11
  • 12. Cloud’s real power is beyond virtualization Flexibility Responsiveness Introduction cycle Application for New Application Online Games 3 Months 1 Month Video on Office by day Testing by night Demand 6 Months 2 Months No new servers to buy – just click HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 12
  • 13. The Right Infrastructure Foundation Scalable and Reliable ICT Enabled Open HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 13
  • 14. Architecture as solid as Dial Tone Scalable ICT Open Cluster 1 Cluster 2 1 2 3 1 2 3 1024 1024 • Thousands of servers … … Unified Cloud • Geographically Cluster 1024 Cluster 3 Distributed 1 2 3 …… 1 2 3 1024 1024 … … HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 14
  • 15. Support for All Media Scalable ICT Open Government App Transportation App Health Content App Delivery OneICT Large Enterprise Call Centers App Education App App ICT Desktop Network PC Mobile TV TC HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 15
  • 16. Protect the future Scalable ICT Open Desktop ICT Media Cloud Cloud Cloud Service Cloud IDC/SDC Operator Operator Portal EC2, S3, SimpleDB, etc Cloud Software operation system Virtualization Parallel Distribution Automation FTP SOAP HTTP FTP HTTP Bill SOAP FCAP CCF OAM-GW POE-GW Cloud Hardware platform Compute Storage Network Security HTTP, SOA P Facilities HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 16
  • 17. Convergence challenges IT M2M Video Universal Cloud Voice infrastructure 010101010 Data Virtualization HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 17
  • 18. Realizing potential requires tools Flexibility and adaptability are critical Don’t reinvent the wheel HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 18
  • 19. Summary  IT is challenged by change  IT needs to migrate towards cloud styles  Convergence forces choices  Building an IT system to be agile and responsive, use public cloud tools HUAWEI TECHNOLOGIES CO., LTD. Copyright 2011, Huawei Technologies Page 19

Editor's Notes

  1. This presentation is for Gartner Symposium 2011 in Barcelona. Audience is IT managers and the focus is on highlighting the challenges of ICT
  2. The three parts of the presentation are some background on how cloud computing will impact existing IT infrastructures, how different kinds of applications have an impact on the infrastructure and then how all this comes together.
  3. The first of these is “virtualization”, which is the ability of a single physical server to do the work which was previously done by many servers. This is an example from Huawei’s own implementation for desktop consolidation and you can easily see the substantial benefits in terms of CAPEX and OPEX. Virtualization is all about efficiency and reducing costs.
  4. First, let’s talk about Cloud Computing. It is a very confusing area and this fictional book title shows how a Google search would return a million different definitions from some of the smartest people in IT. I’m not going to give you a different definition to add to the confusion, but I want to focus on a couple of key issues related to Cloud Computing.
  5. And the explosion of social networking on the Internet will also drive local versions and even enterprise versions of these types of applications. They need lots of storage for videos, pictures and graphics and also can use a lot of processing when key events occur.
  6. But that is not the most important part of Cloud Computing. Easily as important are “flexibility” and “responsiveness”. With the proper cloud infrastructure, you can re-use the physical server resources based on the overall need, using them during the day for desktop virtualization and at night for product testing – this is something we do within Huawei. This flexibility can actually be every few minutes, not just at different times of day. Responsiveness is about the ability to change the way that business is conducted in IT. Previously, if you needed a new server for a new application, you had to go through a long purchasing process and wait for installation. With the right cloud infrastructure, this time can be collapsed to a few minutes, which can have a dramatic impact on new product development times, as shown in these two examples.
  7. &lt;Note clicks&gt;&lt;First&gt;In my view, achieving the right infrastructure foundation must be:scalable and reliable, have support for ICT and be open. I’ll summarize these as:&lt;click&gt; Providing “digital dial tone”. By this, I mean the type of reliability that is just like dial tone – you take it for granted, it is just always there.&lt;click&gt; Support “all media”. More and more traffic and work in the IT environment includes video and other types of rich media. This means that the cloud infrastructure must be structured to support these media or you will run into problems in the future.&lt;click&gt; The last characteristic, of being “open” is really about having options for the future. If the cloud infrastructure is open, you will have a much better chance of being able to support whatever comes up in future applications.
  8. One way to ensure that you have a reliable and scalable architecture is to make sure that it can scale to a large size and be physically distributed. This provides needed flexibility and both reliability and resilience.
  9. To ensure support for all media, look at the types of applications that need to be supported, the way that this will converge for users and for the types of devices that will require support.
  10. &lt;NOTE clicks&gt;&lt;First&gt; Of course, any cloud infrastructure requires a solid foundation, including the physical data center, the hardware that runs the cloud and the critically important software that makes the cloud work.&lt;click&gt; But it also must have open interfaces to support all types of applications and the tools that will be needed to support all types of development in the cloud. At the present time, there are not formal standards for these interfaces, but the de facto standards provided by Amazon Web Services, which are shown here, are a good basis.&lt;click&gt; And don’t forget all of the management, provisioning, billing and other services that are required. You need to make sure that you have open interfaces, preferably built on web standards, so that these can be integrated with existing systems and evolve as needed.
  11. &lt;NOTE clicks&gt;&lt;First&gt; As we have seen, there are many types of information that are converging in the IT and Communications worlds and they all need a unified infrastructure.&lt;click&gt; The best way to support that need is with a cloud
  12. On top of having that cloud infrastructure, you also need tools to manage the cloud, build and deploy applications on the cloud and you also want to be able to take advantage of the wealth of applications which are already being deployed on clouds.
  13. &lt;read the summary&gt;