Mary Stanhope, Global Capacity's VP of Marketing, delivered the presentation "Enabling Reach: The Solution to Connecting an Ecosystem of Local Network Providers" at the Colorado Telecommunications Association (CTA) 2014 Summer Meeting and Vendor Showcase.
The session illustrated how connecting a global ecosystem of local network providers through automation is now a reality.
See Press Release Here: http://globalcapacity.com/news-resources/article/global-capacity-to-speak-at-the-colorado-telecommunications-association
Connecting an Ecosystem of Local Network Providers
1. Enabling Reach: The Solution to Connecting
an Ecosystem of Local Network Providers
Mary Stanhope, VP of Product and Marketing
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Today
Globalization for businesses and consumers is
a reality.
Regulatory changes are squeezing profits and
increasing competition.
Data services have transformed the way that
businesses operate and the world communicates.
There has been an increase in bandwidth
intensive applications among multiple sites,
and an increased mobility of users.
There is a pressure to do more with less.
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What if you could:
Expand your network reach beyond your footprint more competitively than
other regional and local carriers
Reduce the time required to respond to large off-net, multi-site RFPs
Reduce the time spent on carrier negotiations with a single point of
procurement
Receive automated, real-time pricing on over 95.7% of all off-net rates quoted
As well as:
Promote your network capabilities to a wider national and global market
Know that your rate is competitive, with measured results from true demand
sets
Reduce your sales and marketing costs while increasing your network sales
Participate in larger off-net and outsourced opportunities with System
Integrators and Fortune 500 companies
Gain cost effective access to in demand revenue generating business
applications
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The Right Solution
• First, Operators are advised to automate the qualification and procurement of
network services.
Speed up the process for qualifying addresses
Price needed service options
Assure competitive rates
Manage and scale a greater volume of quotes
• Second, it is in the best interest of Operators to migrate to an interconnect strategy
that delivers access to multiple services and locations over the same physical
interconnection.
Improved pricing per bandwidth
Better capacity utilization
Reduced complexity in service delivery and management
• Third, establish interconnection at key intersection points for not only networks but
business application and cloud services.
New revenue opportunities
Reduced complexity in service delivery
Aggregated connectivity to multiple cloud solutions is cost competitive
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Marketplace of Networks
• One Marketplace
Network Services and Interconnection – Source
multi-vendor Ethernet & TDM access services
through a single interconnection
Extend network reach while simplifying the
process of designing, quoting, and ordering
Automated pricing and ordering system that
provides real-time access to competitive market
rates
Automated pricing and ordering - eliminates the
time-intensive, manual process of requesting
quotes for network access
Single MSA with uniform terms, conditions and
SLAs
Streamlined and consistent service delivery for
best customer experience
One Marketplace matches the Right Demand with the Right
Supply to deliver the Right Access to customers.
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Simplified Buying Process
Pricing
•Identify locations
•Competitive
pricing
•Timely pricing
•Accurate pricing
Ordering
•Standardized
service orders
•Service design
•Single service
agreements and
exhibits
Provisioning &
Turn-up
•Consistent test
and turn-up
•Interconnection
for timely
delivery
Manage and
Support
•7x24 monitoring
•SLA monitoring
•2 Geo-diverse
NOCs
Upgrade
•Capacity
management
•Capacity upgrade
•Service upgrade
Global Capacity provides service providers with consistently
superior customer experience
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Automation
Provides Access Pricing in Seconds
Automated access pricing
via API
CLM Pricer
Automated access pricing,
Quote management and reports
via secure online portal
Automate all network vendor rates and business rules
along with Global Capacity
• Local and Rural Service Providers
• Regional / Metro Service Providers
• National and Global Carriers
Integration of
pricing engine
into your existing
pricing tool
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Site Search - Using Geo-location
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Set Details, Get Results
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Full DLR Designs for Each
Solution – Simple Click to Order
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Streamlined Provisioning
• Normalized service intervals
Maintain detailed supplier data, part of the pricing process
• Single Interconnect with competitive reach
Technically complies to the MEF defined ENNI (MEF 26)
• Consistent customer experience
Milestone Interval Guide
Order Placement Order
Validation
Order
Acceptance
Order Number and
CID, VID
Overall FOC Local Access
Delivery
Carrier
End to End Testing
Completion
Notice
10MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
100MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
1Gig Day 0 1st-5th Day 6th-18th Day 19th-33rd Day 34th-39th Day 39th-44th Day 40th-45th Day
Order
Placement
Order
Validation &
Acceptance
Order
Number (s)
Overal
FOC
Local
Circuit/Acces
s Delivery
Carrier End-
to-End
Testing
Completion
Notice
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Network Management
• One Marketplace architecture removes the variability
of support processes across multiple access networks.
Proactively monitoring and predictive analysis of services
7x24x365 monitoring from two US based, geo-diverse NOCs
Automated fault correlation and ticket generation
Problem determination and resolution management
15 minute notification
Level 2/3 engineers
Monthly reports
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Reporting and Market Intelligence
• Better monitor and manage all
quotes, orders, and billing services.
• Print and download data.
• Market intelligence enables
informed business planning
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Market Analysis for
Colorado Telecommunications
Association
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Demand by CLLI
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Summary Metrics
Within the region in the last 12 months, Global Capacity has:
• Generated 140,000 distinct quotes
131,500 TDM and 8,500 Ethernet quotes
To 15,500 buildings, of which 6,800 were OnNet
Covering 2,078 CLLIs and 2,074 Wire Centres
Utilizing 58 vendors
• Leading to 107 distinct orders
103 TDM and 4 Ethernet orders
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Quoted Buildings
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OnNet Buildings
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Connecting to
One Marketplace
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One Marketplace Interconnection
• Network-to-Network
Interconnections (NNI) aggregate
services and expand the reach of
network capabilities from local
interconnection points.
• Combined Cisco, Overture, and
BTI based network
• Bandwidth availability for
interconnection
ENNI at 1 Gig or 10 Gig
TDM at DS3 to OC-192
• Access services available
One Marketplace Network delivering
1.5 Meg to 1 GigE E-Line and E-
Access EPL and EVPL services from
the hub
DS1 to OC-N services from the hub
• Options:
One Hub Interconnect
Network Extension to your POP
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Connecting to One Marketplace
• One Marketplace PoPs:
60 Hudson St., New York City NY
2500 Allegheny Center Mall, Pittsburgh PA
350 E. Cermak, Chicago IL
1950 Stemmons, Dallas TX
1050 17th St Denver CO
56 Marietta, Atlanta GA
1 Wilshire Los Angeles CA
9 Great Oaks Blvd, San Jose CA
2020 5th Ave, Seattle WA
21721 Filigree Court, Ashburn VA
511 11th Ave., Minneapolis MN
• Future PoPs
3402 E. University Dr., Phoenix AZ
1 Summer, Boston, MA
36 NE 9th, Miami, FL
1102 Grand, Kansas City MO
921 Washington, Portland OR
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Connecting to Revenue Opportunity
Sip
Peering
IP
Peering
IAAS – Amazon Cloud
Services- cloud
infrastructure services
Could Applications
and Platforms
Strategic Colocation,
Performance Hub,
Cloud Exchange
Content
Providers
Colorado Telecom
Association
Managed Service
Providers
National & International
Service Providers
Ubiquitous
Network Reach
Cable
MSOs
Application
Service Providers
Cloud / API
based Design,
Pricing and
Ordering
Market
Data and
mapping
Physical
Network
Aggregation
Ethernet,
TDM, DIA
Connect Circuit from Franchise
POP to Closest OMP POP
Through one Interconnection
the opportunity to connect to
Cloud Applications, Cloud Platforms,
Private Peering, Public Internet,
build global wan solutions.
Sell in franchise connectivity to
broad demand of other
One Marketplace Customers
Participate in larger off-net
opportunities as a competitive piece
of the solution
Interconnect to One Marketplace to:
• Increase your competitive position
against larger carriers across an
extended footprint
• Ensure your off net access is competitive
• Reduce the time required to respond
to large RFPs
• Reduce time spent in MSA and carrier
negotiations
• Shorten your time to market
• Expand the breadth of revenue generating
service to your customers
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Why Interconnect with One
Marketplace?
• Access to the most efficient and cost-effective network
connectivity
• Reduced complexity of your service delivery and
support processes
Shorter turn up intervals
• Managing network costs with reduced cross-connect
and physical port costs
• Migration to an Ethernet interconnection while still
being able to utilize legacy DS1 and DS3 TDM end links
over the same connection without additional
equipment
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Why BUY from One Marketplace?
• Expand your reach
• Ensure your off net access is competitive
• Reduce the time required to respond to large RFPs
• Reduce time spent in MSA and Carrier Negotiations
• Automate over 97.9% of all off net quotation
• Focus your procurement team on large more strategic
opportunities
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One Marketplace Buy/Sell
Partnership
• Simple Interconnect directly to One Marketplace to enable cost-effective connection to:
Buy Reach
Enables efficient interconnection between hundreds of networks leveraging one MSA
Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM
services
Sell Access
Advertise your footprint and capability to a wider market
Point quote demand to your excess capacity
Connect to IP Networks
Greater visibility, no blind oversubscription
Lower connectivity costs
Access Peering
Connect to Cloud
Predictable latency and high-performance access over dedicated private network
Connect to over 400 Cloud and 600 IT service providers
Improve time to market and total cost of ownership
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Why SELL into One Marketplace?
• Increase competitive position against larger carriers
across larger footprint
• Advertise your footprint and capability to a wider
market
• Gain market intelligence around true demand sets
• Reduce selling SG&A
• Participation in larger off-net and outsourced
opportunities as a competitive piece of the solution
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About Global Capacity
• Leading network connectivity company
• Product portfolio includes: One Marketplace Platform, Network Management and Engineering
Services, and LATTIS
• One Marketplace combines an interconnected, physical network aggregation platform with a
cloud application that automates the design, pricing, delivery and maintenance of network
solutions.
• Founded in 2006 through a series of strategic mergers:
Private Company, headquartered in Chicago, IL with offices in the US and Europe
Over $400 million of invested capital and 14 years of operating history
• First automated on-line access network marketplace
Services over 275 customers
Processes over 450,000 price quotes per month, representing over $8 billion annualized
demand
Automated current pricing for over 19,000 unique rates from 444 carriers in 75 countries
Maintains location data for more than 27 million validated sites in 132 countries
Connectivity to over 3,000,000 U.S. commercial addresses
Proactively monitors and manages over 10,100 circuits for faults and performance
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Who is using One Marketplace…
“PEG Bandwidth’s selection of Global Capacity’s One Marketplace complements our cost-
conscious and aggressive approach to delivering bandwidth solutions for our customers’
toughest network challenges,” comments Greg Ortyl, Sr. Vice President of Sales and Marketing at
PEG Bandwidth. “Through our network interconnections to Global Capacity’s One Marketplace,
PEG Bandwidth gains increased access, expertise and insight into network costs and availability,
ensuring the timely deployment of necessary network infrastructure for our customers.”
“With Global Capacity’s One Marketplace, 24/7 Mid-Atlantic Network is able to expand our
coverage and better respond to customers with a services portfolio scalable down to 10 Meg
services,” says Sean Baillie, President of 24/7 Mid-Atlantic Network. “The automated design,
pricing and ordering offered by One Marketplace allows us to manage operational costs and
streamline service delivery as we expand our core dark fiber and colocation offerings to include
high-performance, lit Ethernet services.”
“Global Capacity is a valuable cornerstone partner that understands the wholesale and business
model while realizing the intrinsic value of our mutual partnership,” comments Brad Cheedle,
Senior Vice President, Business Services, of WOW!
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Who is using One Marketplace…
“Global Capacity offers us a reliable, automated platform that gives us access to competitive
network quotes in real-time. This allows us to be more responsive and accurate in supporting
our customers, while also increasing the conversion of quotes to orders. Furthermore, we have
reduced our costs to quote, achieving greater ROI for our overall business.” - Beth Tyebjee, SVP,
MegaPath
“The efficiencies provided by One Marketplace should drive additional revenue for EarthLink by
facilitating improved customer service and quote turn-around times, as well as an alternative
route to market our on-net services. This will ultimately help us win new business,” says Pat
Hannon, SVP of Wholesale and Carrier Services for EarthLink.
“When Global Capacity presented its recommendation for a scalable, private, high
speed network, with redundancy and accessibility for our community, we were intrigued,”
comments Tony Linville, Vice President, Infrastructure Services for Cerner Corporation.
“When the Global Capacity team illustrated how they would migrate us from our existing
ATM / Frame infrastructure, and add value to our network and clients by decreasing
operating expenses, increasing productivity, and allowing us to present a competitive
offering to the marketplace, we were sold. The reduction in network latency and reliability
has exceeded our expectations, delivering superior service to our clients.”
“Since our founding in 1998, Equinix has optimized network infrastructure. Our dense
interconnection platform includes nearly 100 data centers around the world and 4,000
customers. The relationship with Global Capacity will enable us to support our customers’
strategies for cloud and network connectivity,” said Jim Poole, General Manager, Global
Networks & Mobility for Equinix. .
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