Global Telco Trends in B2B - 2013
Predictions and ideas presented herein are my personal
view and nothing to do with my employer
Telco B2B Trends 2013
HTML5 and billing on behalf
for Telcos and why web is waiting for a
Convergence of User
Experience the next frontier for
The future of voice - LTE
From fix telephony to diversity of use cases and
Bring your own device and MDM
are two opportunities for Telcos
Telcos lobbying to gain more from the OTT
Big Data how to make money on the
data analytics and storage of it
Fix Mobile Unification
Full service mobility irrespective of device and
integrated call management for both mobile
Cloud Computing getting
communication and collaboration solutions
from a single source will help SMEs to
reduce their ICT pain points.
M2M billions of connected objects
Megatrends in Telco
Theme As is Conclusion Leaders to follow
Telecom operators are lobbying regulators
to relax net neutrality rules, which have
allowed internet companies to profit from
high-speed broadband infrastructure
without having to pay for it.
We hope that regulators will have no choice
but to allow operators and internet companies
to come to commercial charging arrangement
in order to encourage broadband investment.
Likely to happen in Europe
and the US first, where mobile
bandwidth shortages are acute
In pursuit of growth, many operators are
acquiring cloud services companies to
cash in on the cloud wave.
Telecom operators have a unique value
proposition targetting SMEs. Being a local
trusted partner to SMEs will give an
opportunity for Telcos.
Deutsche Telekom, KPN,
SK Telecom, Verizon
VoLTE and Voice
Century-old assumptions of telephony are
challenged and voice will be reinvented as
new applications that are no longer
recognizable as phone calls
Leading operators in the UK, USA,
Scandinavia are all testing the VoLTE and we
believe Telcos should not miss the voice
opportunity coming with LTE.
S. Korean, Japanees and
90% of stored data in the world has been
created in the last two years. Much of it is
unstructured and generated automatically
from machine-to-machine (M2M). There is
a market for real-time analysis of big data.
Operators are trying to transfer the
intelligence that is built into their networks via
APIs to the developer community. Some, like
SK Telecom, are focusing on in-house
software; others, like China Mobile, are
growing their app stores.
China Mobile, SK
Connected machines and devices are
promising a growth opportunity for Telcos.
In a complex eco-system, Telcos needs to
decide what role they will get.
M2M is a complex ecosystem an Telcos
should decide what role they will play and
how much value they will add. Providing only
the connection will not be enough the make
Up to 2000’s Today
single use case diverse use cases
dial a phone number,
- any device to any device
- voice transcription
- voice messaging
- group calling
- user-ID to User-ID
- anonymous calling
… and more
Multi screen in Telecom
1,000s of apps
network device ?
It is not only Smartphones anymore!
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows 8Windows Phone Xbox
PC smartphone tablet smart TV
User experience will happen around ecosystems
1,000s of apps
10s of screens
on all screens
Who will be the winner?
Mobile operators hoping to regain control that was lost to native platforms
and get back to the billing on behalf business
Apple looking to move the web away from Flash
Google searching for more ways to commoditize complements
Facebook aiming to break-down Apple/Google silos and distance Adobe
Microsoft to onboard web developers onto Windows 8
Adobe aiming to sell tools that facilitate web-to-native hybrid apps
“The value-add could be to bundle the different cloud apps and provide one user interface, security, single sign-
on and one billing relationship for all these” Joachim Horn, MWC Barcelona, 2013
Everything will be connected and supported by Cloud
Internet of Things
Traditional SME Office SME Office with Cloud
Traditional SME Office SME Office with Cloud Computing
CAPEX Heavy CAPEX Limited CAPEX
OPEX Heavy OPEX Pay per use
Mobility Limited Available from anywhere, any device
Scale up & down Can only scale up Can scale up & down
Potential for downtime Very possible Telco-grade and up time guaranteed with SLAs (99.9%)
Potential for data loss Very possible Regular backups are taken and securly protected
Unexpected costs Very possible No
Single point of contact &
single bill for all ICT
Not possible Possible via Telco
SMEs need help with their ICT setup
Helping SMEs to be more productive
Your applications & files are available on any device, anywhere!
- New services offering from Telco to our enterprise customers
- Creates new revenue sources from popular SaaS/OTT players
- Enables Telco as a value added provider rather than a discounter or bit pipe
- Enables Telco as a one-stop-shop for SMEs
A BYOD use case
Role: Head of
Role: Head of
Role: Head of
Role: CEO of X
Certificate Services Directory Services Mail Services Wi-Fi VPN Content
Securely enroll device
MDM configures device to
access corporate services
Company upgrades Exchange
and rotates Wi-Fi certificates
MDM automatically upgrades
J. Doe is promoted to the CEO role
MDM configures device based on new role for
higher access to corporate services
MDM removes corporate data, apps,
access to corporate services and
remotely wipes the device
• Fix lines are still important in B2B and they
will stay so.
• Apply excisting callflows and ICT
integrations on both mobile and fix devices
• Making office telephony features available
to mobile users
• User intentional status, single number
representation, single voice mail, single
Complete stack of voice switching services
25 50 75 100 125 150 250
IP Centrex - Light
IP Centrex - Advanced
- Customer premissed or Managed
Net Neutrality: http://blogs.ec.europa.eu/neelie-kroes/netneutrality/
Century-old assumptions of telephony are challenged and voice will be reinvented as new applications that are no longer recognizable as phone callsIt can no longer be improved in a way that is meaningful to customers - the basis of competition will shift from quality and reliability to flexibility of communication in multitude of use cases beyond telephony. Users will evaluate services based on the breadth of use cases available, not on traditional quality metrics. The post-disruption value system will unbundle voice from the network on which it travels to unleash innovation of voice use cases and applicationsTogetherwithVoLTE, for the firsttime in wholetelcohistory, mobile willhave the opportunitytohavebetter voice qualitythan fix line. Fix sound is 3,5 kilohertzVoLTE sound is 7 kilohertzWhere previous cell phone voice codecs only supported frequencies up to 3.5 kHz and upcoming wideband audio services branded as HD Voice up to 7 kHz, Full-HD Voice supports the entire bandwidth range from 20 Hz to 20 kHz. For end-to-end Full-HD Voice calls to succeed however, both the caller and recipient's handsets as well as networks have to support the feature.
Twilio has one of the most robust APIs in the technology industry. The API helps connect users via voice or messages from any client they are using. That includes adding voice and messaging functionality to the browser or within a mobile app. Twilio is taking the notion of communication, bringing it to Web technology and unleashing it to a new class of developers. Twilio’s business model is to enable millions of developers to use their free APIs and developed apps so that Twilio can charge a margin for the calls and messaging that comes from those apps.
Vision: manyconnectedscreensFocalpoint: eco-systemCompetebased on: userexperience. Same experience on different devices
Keyecosystemsareexpendingacross 4 screens and it seems like wewill get more and morescreens like google glass and so on…
- HTML5 brings capabilities of web apps closer to those of native apps; UI tools, off-line storage, 2D graphics, plugin-free video/audio, geo location, speed and communication.- 5 yearstime from now, maybe the mobile deviceswill not haveany operating systmsanaymorebut just HTML5
HTML5 canenableTelcostoregain the app and billing on behalf business.
Currentlywesee a hughdegreeofdemand from medium tolargecompanies and from public sector. However, weforeseethateven small and microenterpriseswill ask for MDM services in the future.
People demand the freedom to work on the device of their choice. 70% of Lotus traveler users is BYOD at Tele2 today.Tele2 BYOD project:Computer: ~ 5000 SEK/yearinsteadof Tele2 ComputerPhone: ~ 1000 SEK/yearinsteadof Tele2 phoneIf 15% of the employees in Sweden wouldusetheirown computer and 30% wouldusetheirown mobile phone, costsavingswould be 1,47 MSEK / yearBenefitsProductivitySatisfactionTalent recruitmentEmployee retention
Wehave MEX in Sweden toenableour B2B customerstointegratetheir mobiles withtheirPBXs and weare at the moment working on a pre-study in Netherlandstoenabletrue fix-mobile-unification. The trends in the world goes towards mobile, however fix linesare still veryimportant for us.
Operators invest large amounts of money in technology and marketing to develop and promote mobile data services, hoping to compensate for the loss of voice revenue. It is however expected that the compensating effect of data revenue will wear out by 2013. By then, mobile data will have become a commodity just like mobile voice today and the usual price battle between operators will continue. · Some mobile operators try to bring added value to their network by adding Centrex services inside their networks, hereby ignoring that Centrex solutions are not meeting the requirements of most midsize and large enterprises. These enterprises are investing in very advanced PBX and UC eco-systems, deeply integrated inside their IT environmentand are not willing to outsource this critical and demanding part of their business to a Centrex platform. Ignoring this fact means accepting the downward spiral of enterprise mobile voice revenue. Some mobile operators invest in a Voice VPN solution that is only partially answering the needs of enterprises to integrate their mobile fleet into their infrastructure.
- 90% of data stored in the internet produced in last 2 years. This trend will just continue. So there will be a huge amount of data that needs to be stored somewhere - The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future