Check out this Glassdoor demo from the Vancouver Rebels of Recruiting Roadshow stop!

1. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015

2. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-­thirds of job applicants
(61%) said they are more skeptical of
claims made by employers now than
they were in 2011.
That figure rises to 65% for millennials.

3. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
<1999
Newspaper Era
2000
Job Board Era
2003
Networking Era
2005
Job Aggregator Era
The job advertising landscape 2007
Glassdoor
Career Community

4. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Everyday We Make Decisions Based on Reviews
4
Since 1995 decisions have been made on reviews…
Launched: 2000
TravelProducts
Launched: 1995
Glassdoor helps people everywhere
find the jobs and companies they LOVE.
Launched: 2008
Employment
Launched: 2004
Dining

5. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Why? Candidates Decision Making Process Has Changed
+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
TodayYesterday
Employers
Perspective
Employers
Perspective
Candidates rely on both
Peers & Employer Insight
Candidates rely on
Employer Insight Only

6. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
1
or
less 2
to
5 6
to
10 11+
0%
10%
20%
30%
40%
Our Audience is Diverse and Informed
6
30,000,000+
Years Experience
No College
Members
48%
52%
MaleFemale
College
Grad School
51%
22% 27%
Source: Quantcast 2015
Source: Quantcast 2015
Source: comScore July 2015 MediaMetrix®

7. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Glassdoor Global Reach (Monthly Sessions)
7
Australia
257,000
YoY 80%
Germany
280,000
YoY +131%
India
2,200,000
YoY +28%
Canada
1,600,000
YoY +50%
US
29,000,000
YoY +50%
Spain
81,000
YoY +110%
UK
1,700,000
YoY +155%
France
204,000
YoY +126%

8. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Canada Growth
8
50%
New
Users
Avg. Page
views
Mobile
traffic
Avg time
on site
787k 3.41 40% 2:33
Canadian Clients (sample)
Traffic Growth
BC
250,000
Sessions
Quebec
147,000
Sessions
Alberta
196,000
Sessions
Ontario
850,000
Sessions

9. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
How Glassdoor Delivers Applicant Quality
9
Candidates
Self-­Select
Before Applying
Your
Employer
Brand
Quantity Quality

10. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Proven Results across 2,500+ Clients
Company Size
Tech Finance Retail Consulting Manufacturing
+
-­
Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-­To-­Hire by 50%

11. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Recruiting Challenge
• Attract more quality candidates to career opportunities
• Showcase Myplanet’s culture to prospective employees
• Further develop brand and increase awareness
Client Success Story: Myplanet
“
100%improvement in
all reputation
categories
Take your strategy to the next level with recruiting best practices on employers.glassdoor.com
We wanted to embrace the ethos of Glassdoor at Myplanet as we
feel honest feedback is critical to improving ourselves as a company.
We want to show our current and future employees alike that we are
committed to our most valuable asset, our people!
7 critical hires (Company: 50 - 150)
Including 2 front end developers, 2 interaction designers, a marketing
manager & product strategist (Myplanet Internal Metrics, 2015)
403% increase in candidate awareness
As indicated by traffic to Glassdoor profile (Jan. - June 2015)
90% of candidates review Glassdoor profile
Myplanet directly links to Glassdoor from career site to encourage
candidates to research the company (Myplanet Internal Metrics, 2015)
”
How Glassdoor Helped Myplanet
Myplanet re-energizes the workplace through a global
collaboration platform, bespoke employee web apps, and highly
tailored content & commerce experiences. The company firmly
believes in the power of user-centered design, open source, and
agile principles. Myplanet is headquartered in the heart of
Toronto, Canada with additional offices in Vancouver, Chicago
and Ukraine.
About Myplanet Glassdoor Results
Glassdoor Solutions
• Enhanced Profile:
• Show job seekers latest job openings
• Incorporate company photos and videos
• Share the latest company updates
• Highlight company benefits
• Job Ads: Advertise open roles to a high quality audience
Myplanet makes 7 critical hires and sees a 403% increase in candidate awareness on Glassdoor!
Yashar Rassoulli
Co-Founder and Director, Technology at Myplanet
August2015

12. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Our Solutions
Job SlotsEnhanced ProfileDisplay Advertising
• Increase Brand Awareness
• Target Candidates Researching
Competitor Profiles
• Diversity & Inclusion
Campaigns
• Increase Brand Awareness
• Influence Candidates
• Unique Candidate Insight &
Analytics
• Source Quality Applicants
• Demographic Targeting
• Desktop, Mobile & Email

13. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Free Employer Account
Use Glassdoor Analytics to Measure
1
1 What is my brand awareness
with job seekers? Is it growing?
2 What is my brand reputation?
3
How does my awareness and
reputation compare with my
competition?
4
Who am I attracting with my
brand message and is it the
right audience?

14. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Homepage Highlight
14
Let Your Brand Make The First Impression on Glassdoor!

15. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Center: Valuable Intel

16. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Center: Valuable Intel
1
• Measure brand awareness
• Benchmark against competitors
• Monitor candidate demographics
• Compare internal departments and
locations
Audit Your Brand

17. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
What is New and Exciting?
1
Localized Profiles
Newly Designed Employer Center
Branded Jobs
Localize your employer brand to international
audiences and attract top talent
Extend employer branding into job descriptions
and increase influence on candidates
Measure and educate your organization’s
recruiting strategy all from one place
Candidate Retargeting
Target your ideal candidates as they research
competitors & after they leave Glassdoor

18. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
What is New and Exciting?
1
Competitor Targeting
Review & Interview Analytics
Featured Review
Advertise your brand & jobs on competitor
non-­client profiles for free
Select any review to appear first on your
Glassdoor profile
Filter and report your employee sentiment and
candidate interview reviews by office location, job
title and department
Homepage Highlight
Advertise your office and culture on the
Glassdoor Homepage

19. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Resources

20. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
Employer Resources

21. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015
2015 Employer Branding Summit
2

22. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015

23. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015