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Client Training: Glassdoor's New Job Search Experience

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Brand. Influence. Hire

Published in: Recruiting & HR
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Client Training: Glassdoor's New Job Search Experience

  1. 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Client Training Glassdoor’s New Job Search Experience
  2. 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.
  3. 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Featured Speaker Kelly Payne Director of Client Services at Glassdoor kelly.payne@Glassdoor.com @kelly_payne22
  4. 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
  5. 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Agenda • Who’s On Glassdoor • What is Glassdoor’s New Job Search Experience • Key Benefits of the Job Search Experience • Live to Site
  6. 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Who’s on Glassdoor
  7. 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Audience Is Diverse and Informed Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Female Millennials College Educated Diverse Ethnicity 52% 49% 48% 37%
  8. 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Source: Glassdoor U.S. Site survey, October 2014 4 in 5 users are either actively looking for jobs or open to better opportunities 86%
  9. 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Solutions Job Advertising Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruit across channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
  10. 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 45% of people say they are currently job searching or plan to search for a job in the next year Source: Glassdoor Harris Poll, Dec 2015
  11. 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Salary information is the #1 consideration of people when considering a new job Source: Glassdoor Harris Poll, Dec 2015
  12. 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 77% of people say they value reviews and ratings from employees at a company, when making a job decision Source: Glassdoor Harris Poll, Dec 2015
  13. 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 JOB Salary Culture Work/Life Balance Workplace Environment Location Employee Perspective Employer Values
  14. 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Glassdoor’s job listing layout is preferred nearly 2 to 1 over other leading job sites. Source: Glassdoor Harris Poll, Dec 2015
  15. 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 What is Glassdoor’s new Job Search Experience?
  16. 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 3 Key Changes 1. Our Job Search Experience Is Now More Intuitive 2. All Jobs Will Be Hosted on Glassdoor 3. Sponsored Jobs With an Enhanced Profile Will Include Branded Content
  17. 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 1. Our Job Search Interface Is Now More Intuitive The new interface allows users to quickly view more job descriptions increasing applicant flow for employers.
  18. 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2. All Jobs Will Be Hosted on Glassdoor All jobs on Glassdoor will include ratings, reviews and salary information.
  19. 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 3. Sponsored Jobs With an Employer Profile Will Include Branded Content Sponsored Jobs with an Enhanced Profile will include an employer’s branded content within the job description.
  20. 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Non-Sponsored Job or Sponsored Job With No Employer Profile Sponsored Job With Employer Profile vs. 3. Sponsored Jobs With an Employer Profile Will Include Branded Content
  21. 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Key Benefits of the Job Search Experience
  22. 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Attract Informed Candidates Increase Brand Awareness Stand Out From Competitors Differentiate your company within the job search by promoting your videos, photos and a featured review Extend your employer brand into every job description to attract and influence jobseekers Integrated ratings, reviews and employer branding within a single job listing to increase candidate quality Glassdoor’s NEW Job Search Experience
  23. 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Live to Site
  24. 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Questions? Kelly Payne kelly.payne@glassdoor.com @kelly_payne22

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