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Rally Webinar: The Rules of Talent Attraction - Appealing to Talent Without a Big Brand

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Talent attraction would be so much easier if only you had a recognizable employer brand. But that takes time, and you’ve got reqs to fill now. How can you compete with the big brands to grab a candidate’s attention so that they get a chance to see the real you? In this on demand webinar, Rally and Workable will share The Rules of Talent Attraction by taking a lighthearted and also informative look at creative talent attraction strategies used by companies with little-known employer brands. Featuring panelists from Apex Clean Energy, Cytora and Calendly.

Published in: Recruiting & HR
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Rally Webinar: The Rules of Talent Attraction - Appealing to Talent Without a Big Brand

  1. 1. The Rules of Talent Attraction: Appealing to Talent Without a Big Brand SPONSORED BY
  2. 2. © 2019 Today’s Speakers
  3. 3. © 2019 Kate Riney Marketing Manager Calendly Ben O’Mahony Talent Director Cytora Ali Tankiewicz HR Associate Apex Clean Energy
  4. 4. © 2019 Apex Clean Energy Ali Tankiewicz HR Associate Apex Clean Energy
  5. 5. © 2019 Ben O’Mahony Talent Director Cytora
  6. 6. © 2019 Kate Riney Marketing Manager Calendly Calendly
  7. 7. © 2019 What You’ll Learn Today • 6 rules for appealing to candidates when you don’t have a well-known employer brand • How to get the whole company involved in your talent attraction strategy • Creative ideas and examples you can borrow • Live Q&A with our panelists © 2019
  8. 8. © 2019 RULE #1 Don’t be afraid to make the first move in creating connections.
  9. 9. © 2019 By connecting potential talent directly with their future manager or teammates, we foster conversations that: ● Create a two way street of evaluation ● Highlight our mission for the position beyond the job description ● Promote indirect successes! Example: 16% of our 2018 hires were the result of “making the first move”. And, 8% were referrals from these conversations!
  10. 10. © 2019 RULE #2 Create “FOMO.”
  11. 11. © 2019 Our “invite only” HR Newsletter gives our pipeline access to: ● First notice of new positions ● Links to thought leadership articles ● Invites to connect personally with relevant team members and leadership at Apex ● What our CEO is reading or attending Example: In 6 months of use, we’ve grown our “insiders group” to dozens of genuinely talented, interested, and viable candidates. We see an average of 70%+ click rate, our LinkedIn connections are through the roof (they actually called me to ask what we were doing), and we now have the problem of having “too much great talent to choose from”.
  12. 12. © 2019 RULE #3 Impact, not Ego.
  13. 13. © 2019 You aren’t Facebook or Google so don’t act like them: ● Never assume people will join you just for you, make sure you sell them on your company ● Don’t add in loads of random hoops to jump through ● Talk about what you can do for the candidate not what the candidate can do for your company
  14. 14. © 2019 RULE #4 Ship fast & iterate.
  15. 15. © 2019 ● Share social content quickly, before you are fully comfortable >>>> ● Move candidates through the process fast! ● Book the next stage after the previous stage has been booked ● 17 days from sourced to offer, in Tech!
  16. 16. © 2019 RULE #5 Tell good stories.
  17. 17. © 2019 Example: Craft employee testimonials and profiles in a variety of mediums like blogs and videos or even shorter form social media content. Our video profile of engineering manager, Andrew Terris had an 82% play rate and 7.6% conversion rate. To get someone to move from one company to another is a big change. You have to inspire them and give them a vision where they are the lead character. If you want them to see themselves in a different context, then you have to create a story that resonates with the candidate in such a way that they see themselves at your company.
  18. 18. © 2019 RULE #6 Ask the talent you have to find the talent you want.
  19. 19. © 2019 Leverage your in-network talent: ● Have a sourcing party ● Throw an open house ● Host an industry meetup Example: Calendly regularly hosts meetups like Ladies that UX at our Atlanta HQ. We also throw routine sourcing parties and host industry career fairs like HackerX.
  20. 20. © 2019 6 Rules for Talent Attraction • #1 - Don’t be afraid to make the first move in creating connections. • #2 - Create “FOMO.” • #3 - Impact, not Ego. • #4 - Ship fast & iterate. • #5 - Tell good stories. • #6 - Ask the talent you have to find the talent you want. © 2019
  21. 21. Thank You! SPONSORED BY

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