how social media will help your organization stand out on social media

1. UNLEASH THE WORKFORCE
© 2012-2018 Credly, Inc | Proprietary

2. © 2012-2018 Credly, Inc | Proprietary
How Digital Credentials
Will Help Your Organization
Stand Out on Social Media
#socialmediacredentials

3. © 2012-2018 Credly, Inc | Proprietary
Meet the Panel
#socialmediacredentials
Dr. Amy Jauman, SMS
The National Institute
for Social Media
Brandye Barrington
Oracle
Jonathan Finkelstein
Credly
Twitter:
@amyjauman
Twitter:
@OracleCert
Twitter:
@JEFinkelstein

4. © 2012-2018 Credly, Inc | Proprietary
Introduction to Digital Credentials
Education and
Training Providers
Professional and
Trade Associations
Corporations
.
Unleashing skills, knowledge and capabilities as the currency for the modern economy

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A Complete, Trusted Story of One’s Skills & Abilities
Education &
Training Providers
Associations &
Certifications
Corporations
Verified credentials and
portable profiles are:
• Earner-controlled
• Skills-based
• Data-rich
• Shareable
• Verified
• Real-time

6. © 2012-2018 Credly, Inc | Proprietary
Portable Digital Credentials are at the Nexus
of Key Market Trends
Demand for machine-
readable, actionable data
about employees &
learners
Portable, digital,
verified achievements.
43% of workforce by 2020 will
be free agents, driving demand
for trusted skill indicators.
Gigs & Freelancing8
43%
Almost 75% of workforce,
they rank learning & growth as
top priority in job selection.
Millennials2
#1
89% HR pros: a recognition
system at work improves the
employee experience. Lifts
productivity & the bottom line.
Engagement a Priority1
89%
85% of employers found a lie
or misrepresentation on a
resume or job application.
Lack of Trust7
85%
$1.56T in student debt and
degree half life is short; other
credentials are on the rise.
Debt5
$1.6T
Reduces cost-to-hire by 70%,
time-to-train by 50%;
Companies organize around
skills, not job titles.
Skill-Based Hiring3
70%
81% of adults with a non-
degree credential say it’s very
useful for getting a job.
Certifications Growing6
81%
51% employers already moving
to competency-based
microlearning.
Skill-based Learning4
51%

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“The results exceeded our wildest expectations”
Digital credentials
are a core
component of
IBM’s global
culture. They
have issued over
1m credentials
with applications
in training,
certification and
human capital
management.
87% increase 57% increase 64% increase 92% say verifies job skills
Engagement Certifications Product Trials Employability
125% increase 694% increase $50-200K per 10,000 badges 195 countries
Enrollments Completions Social Media Skills Registry
Case study

8. © 2012-2018 Credly, Inc | Proprietary
National Institute for Social Media
Social Media Strategy Certification (SMS)
• Strategic Planning
• Research & Analysis
• Project Management
• Community Management
• Governance & Compliance
• Marketing & Communications

9. © 2012-2018 Credly, Inc | Proprietary
Branding & Social Media
Personal Brand
1. Who you are
2. What you have to offer
Brand Equity
Value that derives from the perception of
the brand name, rather than from the
product or service itself

10. © 2012-2018 Credly, Inc | Proprietary
Brand Awareness at National Institute for
Social Media
• You’re already promoting your successful certified
professionals
• They’re already talking about their success
Encourage and drive the conversation
• Create an online community
• Encourage them to share their success
• Offer to promote them
• Provide language
• Stay in touch with additional opportunities

11. © 2012-2018 Credly, Inc | Proprietary
Why Offer Badges at NISM?
• Individuals benefit by demonstrating their skills and
standing out from the crowd
• Hiring managers benefit by confidently selecting the
most qualified candidates
• Organizations engage, educate, and motivate
employees
• Credentialing agencies benefit by supporting success
in their industry on public platforms

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LinkedIn & Badges

13. © 2012-2018 Credly, Inc | Proprietary
Social Media & Digital Credentials at Oracle
• Consistent use of hashtags - #OracleCertification
• Build plan including quarterly awareness campaigns
using a publishing and listening tool like HootSuite
• Regular social promos - show your badge, claim your
badge
• Oracle Openworld Promo – Show Your Badge:
Candidates who showed their digital badge on their
mobile device received an Oracle Certified sticker to
identify themselves throughout the week.
• Community Engagement
• Success Stories

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Oracle’s Use of Facebook for Branding

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Oracle’s Use of Twitter for Branding

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Brand Advocacy through Badge Earners
Started with 50% acceptance rate
in 2015. Now consistently
reporting nearly 70% acceptance.
Over 55,000 shares translates to
1,858,400 impressions in the last
year.

17. © 2012-2018 Credly, Inc | Proprietary
Digital Credentials – An Integral Part of Oracle
Certification’s Marketing Strategy
Labor Market Insight (LMI data)
- tying certification titles back to
the job market using associated
skills – in social promos

18. © 2012-2018 Credly, Inc | Proprietary
• Quarterly marketing plans
to promote digital badge
awareness
• Badge sharing
campaigns (like OOW)
• Continuous education
about what badge is
• Digital Badges Are Now
an Essential Tool for
Employers and
Candidates Alike
• Cross promoting Credly
posts and podcasts
Digital Credentials – An Integral Part of Oracle
Certification’s Marketing Strategy

19. © 2012-2018 Credly, Inc | Proprietary
Q&A With Our Panelists
Dr. Amy Jauman, SMS
The National Institute
for Social Media
Brandye Barrington
Oracle
Jonathan Finkelstein
Credly
#socialmediacredentials
@amyjauman
@OracleCert @JEFinkelstein

20. © 2012-2018 Credly, Inc | Proprietary
Exclusive Offer to Attendees
As a thank you for attending our webinar, we’re offering
20 people the opportunity to schedule a free
consultation with a digital credentialing expert.
Click here to reserve your spot.

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