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1 of 6
6)WHAT HAVE YOU LEARNED ABOUT
TECHNOLOGY FROM THE PROCESS OF
    CONSTRUCTING THIS PRODUCT?
Digitisation
What is it?
                                           ADC
Converting analogue information
  (audio, image and video) into
  digital format. This allows the
  information to become
  organized into separate pieces
  of data (bits) making it easy to
  access them separately.
                                           DAC
Advantages of digitisation
• Allows us to manipulate data.
• Proliferation of media
  products.
• Information can be stored and
  found easily.
Web 2.0
                     A consequence of digitisation.

Today we are able to:
• Produce as well as consume.
• Get recognition for our work.
• Shared information across the world.
• We are our own webmasters. We choose
 when, what and how we consume media.
• Illegally download high quality
music and films.
 Minimisation
4
                                Technological
Reducing the size of             Convergence
  technology to the smallest   Reducing the size of
  size possible.                 technology to the smallest
                                 size possible.

                   Portability
                  Today we are able to carry the radio
                    with us to wherever we go.
The radio
.   Analogue : A wave          Radio is a parallel medium
    recorded and used in its   meaning that people are able to
    original format.           balance listening to the radio with
    Analogue radio:            their daily activities, showing that
    FM analogue radio          the radio can be included into every
    waves are sensitive to     part of their everyday life.
    noise or distortion from
    electrical equipment or    Digital Audio broadcast DAB
    from the atmosphere.       •Digital quality sound.
                               •Additional features
                               •Improved station selection
                               • No problems with pirate station.
Software
Amongst the software I have
  used are:
• Garageband - experimenting with
  the different software instruments and
  sound effects.
• Audacity - Editing and cutting out
  sound bytes.
• Slideshare - uploading a slide
  presentation and embedding the slide
  onto my blog.
• Soundcloud -Uploading my sound
  bytes and embedding them onto my
  blog.

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How technology has enhanced media creation and sharing

  • 1. 6)WHAT HAVE YOU LEARNED ABOUT TECHNOLOGY FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?
  • 2. Digitisation What is it? ADC Converting analogue information (audio, image and video) into digital format. This allows the information to become organized into separate pieces of data (bits) making it easy to access them separately. DAC Advantages of digitisation • Allows us to manipulate data. • Proliferation of media products. • Information can be stored and found easily.
  • 3. Web 2.0 A consequence of digitisation. Today we are able to: • Produce as well as consume. • Get recognition for our work. • Shared information across the world. • We are our own webmasters. We choose when, what and how we consume media. • Illegally download high quality music and films.
  • 4.  Minimisation 4  Technological Reducing the size of Convergence technology to the smallest Reducing the size of size possible. technology to the smallest size possible.  Portability Today we are able to carry the radio with us to wherever we go.
  • 5. The radio . Analogue : A wave Radio is a parallel medium recorded and used in its meaning that people are able to original format. balance listening to the radio with Analogue radio: their daily activities, showing that FM analogue radio the radio can be included into every waves are sensitive to part of their everyday life. noise or distortion from electrical equipment or Digital Audio broadcast DAB from the atmosphere. •Digital quality sound. •Additional features •Improved station selection • No problems with pirate station.
  • 6. Software Amongst the software I have used are: • Garageband - experimenting with the different software instruments and sound effects. • Audacity - Editing and cutting out sound bytes. • Slideshare - uploading a slide presentation and embedding the slide onto my blog. • Soundcloud -Uploading my sound bytes and embedding them onto my blog.

Editor's Notes

  1. The data becomes binary data allowing it to be stored into, and processed by digital devices with computing capacity such as CDs, digital cameras and scanners.How it becomes binary- when analogue wave is recorded digitally it is converted into a stream of numbers by using an analogue-to-digital converter which measures the amplitude and analogue waveform at intervals and then represents these samples in numeric form. When music is recorded and played back the stream of numbers is converted back into an analogue wave using a digital-to-analogue converter. Advantages-Since it is in binary form the computer can process the data and data can be manipulated easily using software such as audacity. (edit pitch , tempo add effects to audio files).-saves time as it speed up the editing process, before in the 60s there we hardly any sequels because the production process of films were labour intensive, before modern technology films had to be edited by manually cutting the reel of the movie and cluing them together using splicing tape.Historical information can be stored and preserved for a long time and is less likely to be damaged or lost (back ups).
  2. In the past creating media products involved big expensive equipment and a big broadcasting company to distribute. However today media products can be produced using smaller and cheaper devices such as mobile phones and shared online onto social websites such as YouTube. Before media institutions made those choices for us and we had to shape our lives around the schedules set by the media.
  3. Minimisation: Over the years the size of technological devices have been reducing, for example before the radio was a very big and heavy device because of this it was very unlikely that we would carry it around with us. However today the radio and other mediums such as the internet have become portable because they have reduced in size and in weight, making it more practical to carry around.Technological convergence: It also refers to how content can be provided to the public across multiple media platforms for example now we are able to read newspapers online without the need of buying the newspaper and also the iPhone is as well as having phone properties it is also a camera, a music player and provides internet access. This removes the need for me to carry a camera around with me as my phone already allows me to take photos and record videos of my outings.
  4. Parallel medium-Despite the TV replacing the radio as the primary home entertainment medium in the 1950s. Recently The big listen survey found that the radio is a parallel medium, Analogue-The waves can bounce off tall buildings and hills and become interrupted or distorted.DAB*the sound is clean and clear unlike analogue as it is less likely for the signal to have interference and hiss.*The abilities to pause, rewind and record your favourite programmes. -Plan what you want to listen to.-Display the information of the tracks you are listening too-Additional channels which offer users more choice.-Receivers can display time of day which is automatically updated when travelling between time zones.-Users can now choose the stations they want to listen to by looking at the name displayed instead of their frequency.-If the area a person lives in has problems with pirate stations being broadcasted on FM.
  5. Audacity- I edited my outside broadcast sound bytes by cutting out the information for example the sections were i was asking the questions and the long pauses.Slideshare- I uploaded a slide presentation I created for the history of the radio onto the website ,then embed the slide onto my blog.