Enterprise Media Company

1. CASE STUDY
The Challenge
Our client is an enterprise media company with a portfolio
consisting of two content websites, an online newspaper, and plans
to expand into radio. The company needed a way to centralize
user-generated data while simplifying subscriber access. They also
wanted to drive new revenue through audience segmentation to
enable more targeted advertising, while incentivizing readers to
spend more time on-site by engaging with them in new ways.
The company’s existing system consisted of a hodgepodge of
point solutions — many with their own login solutions and data
stores — which led to information being siloed across websites
and the tech stack, with no effective way to build anything like
unified user profiles. In short, the business knew very little about its
customers. This setup also resulted in poor customer experience
on the front end with, for example, no less than six different logins
for various services on their newspaper site alone!
The Solution
After careful consideration, key stakeholders — including
the company’s VP of Digital Sales, VP of Business Analytics
and Technology, and Business Analytics Director — chose to
implement Gigya’s Customer Identity Management solution as
the consumer identity layer in their stack.
Subscribers now enjoy a seamless, flexible and secure point of
entry across the company’s entire portfolio via Gigya’s Regis-
tration-as-a-Service solution — which includes one-click Social
Login options for a variety of identity providers to support
users in different regions. Meanwhile, rich, first-party data is
captured and stored in Gigya’s Profile Management identity
repository and unified into complete and accurate profiles that
are actionable across the enterprise. Since Gigya maintains
compliance with all regional data protection regulations and
social network terms of service, user privacy is ensured.
Enterprise Media Company
SUCCESS HIGHLIGHTS
• Consolidated customer data from a variety
of sources
• Faster integration with existing applications
• Improved scalability
• Personalized user experiences
• Better segmentation of target audiences
• Enhanced customer experience for
registration/login
• Increased Time On-Site and
Commenting Activity
Increased revenue
by up to 25%
Went live in 3 months
25
3months

2. © 2016 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Gigya_Case_Study_Enterprise_Media_Company_201610
The Benefits
Allowing users to log in with existing third-party credentials
has significantly boosted user acquisition, with data federation
and single sign-on (SSO) functionality ensuring that subscribers
can log in just once to be recognized across all the company’s
properties. Once subscribers are identified, their rich,
consent-based data is fed into a third-party data management
platform to enable high-value targeted advertising based on
real-time individual demographics, interests and activities.
The company also tapped into Gigya’s Engagement and Loyalty
tools, giving subscribers new options, such as the ability to save
articles, clip recipes, and be alerted when their favorite DJs are
on-air. Based on progressively collected profile data, specific
promotions can now be tailored for individuals users. Gigya’s
intuitive and powerful Customer Insights tool delivers deeper
audience understanding to marketers and analysts to help
optimize every program.
Our client also experienced big benefits for their bottom line.
The company went live within 3 months. They also didn’t
need to build or maintain customer connectors to third-party
applications or services, thanks to pre-built data integrations
into a wide variety of marketing technologies available in
Gigya’s Identity Exchange (IDX) marketplace.
Finally, Gigya’s cloud-based platform delivers always-on
performance and dynamic scalability, so the business can
continue to adapt and grow without undue infrastructure or
maintenance costs.
Products Used:
AS A MEDIA
COMPANY, WE
CONSISTENTLY TALK
ABOUT ‘DATA’ AND THE
NEED TO COLLECT
INFORMATION ABOUT
OUR CONSUMERS.
WITH GIGYA, WE’RE
PUTTING OUR MONEY
WHERE OUR MOUTH IS.
IT’S HELPED
TREMENDOUSLY,
ESPECIALLY WITH OUR
SALES TEAM—WE’VE
NEVER HAD SUCH AN
ACCURATE LOOK AT
OUR AUDIENCE, AND
THAT’S HELPED US IN
THAT REGARD.” -CHIEF
STRATEGY OFFICER,
ENTERPRISE MEDIA
COMPANY
Chief Strategy Officer,
Enterprise Media Company
Registration-as-a-Service
Profile ManagementCustomer Insights
Social Login
Engagement &
Loyalty Tools