Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.
Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business.
Key Things You Will Learn:
* How social data can impact email marketing performance
* The best types of social data to use in your email marketing
* Strategies for harnessing social data for other digital programs
* Insights from top brands like Finish Line, PACSUN, and Old Navy.