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Location based services


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Location based services

  1. 1. DianPing & DiGu<br />Location-based Services in China<br />
  2. 2. What is location-based services?<br />2010.01<br />2010.04<br />
  3. 3. LBS = Check In Game?<br />LBS > Check In Game!<br />
  4. 4. DianPing – Status Quo<br />Main Feature: Local merchant information<br />Platform: Android, iOS, Nokia, Blackberry<br />Partnership: 314 cities, 300,000+ local merchants<br />Mobile: 10,000,000+ users, PV rate 50%+<br />Financing: 2011.4, 100,000,000 USD<br />
  5. 5. Business model<br />E-commerce(online reservation), Local shop promotion(VIP card), Publication, Group buying, etc.<br />
  6. 6. Mobile DianPing<br />Features:<br /><ul><li>Search
  7. 7. Nearby
  8. 8. Check in
  9. 9. Group buy
  10. 10. Coupon
  11. 11. etc</li></li></ul><li>Strength and weakness<br />Strong finance power<br />Large community of users<br />Long term partnership with local Merchants<br />Lack of users loyalty<br />
  12. 12. Opportunity<br />SoLoMo trend<br />Gather a big group of potential customers via the viral effect by positive WOM and fans exclusive deals<br />via visiting the merchant after reading the reviews, a bunch of loyal customers will gather and continue to make positive review.<br />Stay connected with customers by holding campaigns to give refreshments and special offers to them.<br />
  13. 13. Challenges<br />Credibility issue<br />Culture issue<br />Politics issue<br />Business model similar to openrice<br />The Group buying product: is it really needed by consumers? <br />SNS, Searching engines come into the battle field<br />
  14. 14. Digu - Status Quo<br />Platform: Android and iOS<br />Company: <br />Digu inc., a subsidiary of SinoFriends Inc.<br />setup in 2011 Spring<br />120 employees, 20 of them are customer service.<br />Users: 200,000 user in August, 2010 and over 2 million user at current.<br />Finance:<br />Funded by Bridger Capital、MCCapital、SEAVI Advent. and individuals: 李松, 熊志强.<br />The director of the company claimed that it must take 30,000,000 US more to run the business.<br />
  15. 15. An Important Corporation<br />15 million installation per year afterward due to the cooperation with the VOGINS company (run by MTK).<br />
  16. 16. Business Model<br />Help shops and brands to promote with the advantage of LBS check-in system<br />letting the business partner reach their potential customers <br />letting the mobile customers get discount coupon<br />
  17. 17. Mobile Digu<br />Features:<br /><ul><li>Photo sharing
  18. 18. Check-in
  19. 19. Tracing
  20. 20. Comment
  21. 21. Sync to SNS</li></li></ul><li>Strength & weakness<br />Strong technical team<br />Rapid growth and large user base.<br />more interactive community and higher user loyalty<br />Lots of Big Brand clients<br />Profitable business model is still not be firmly established<br />Complicated interface<br />No "Must Use" functions<br />
  22. 22. Opportunity & Challenge<br />Rapid growth mobile users<br />mobile phone creates new modes of business and needs<br />3G network getting mature in china<br />Voice message, online shops or recommendation can be added<br />Keen competition<br />Take large amount of running cost<br />Political issue<br />
  23. 23. Model of LBS Products<br />Users<br />LBS<br />Local Merchant<br />PV<br />Promotion<br />Revenue<br />Game <br />Coupon<br />SNS<br />Information<br />
  24. 24. Future Trend in LBS<br />Address Users’ need<br />Mobile Payment: Shopping Assistance<br />People Coming late: So Time<br />etc<br />Address Merchants’ need<br />Target client promotion<br />Slack season promotion<br />etc.<br />