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Case Study: Multi-Billion Dollar Enterprise - Managing Millions of Identities Globally with Gigya

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With dozens of different web properties spread across a number of international territories, a multi-billion dollar company was in need of a solution to better manage its customer identities and data at a global scale. The solution had to be scalable and flexible, offer robust administrative roles and permissions and keep the brand compliant with regional data privacy regulations.

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Case Study: Multi-Billion Dollar Enterprise - Managing Millions of Identities Globally with Gigya

  1. 1. CASE STUDY The Challenge With dozens of different web properties spread across a number of international territories, a multi-billion dollar company was in need of a solution to better manage its customer identities and data at a global scale. The solution had to be scalable and flexible, offer robust administrative roles and permissions and keep the brand compliant with regional data privacy regulations. The Solution Gigya’s Customer Identity Management makes it easy for the company to collect and manage millions of customer identities across devices and domains. As users authenticate across web properties via Gigya’s Registration-as-a-Service (RaaS) and Social Login and then engage on site, Gigya captures their rich, first-party data within its dynamic schema Profile Management identity repository. Profile Management automatically normalizes and indexes all of this customer data, consolidating both structured and unstructured data points captured across properties into complete customer profiles. The repository also maintains automatic compliance with ever-evolving social network, third-party and regional privacy regulations. Finally, levels of permission are assigned to restrict areas of Gigya’s admin console, API calls and specific data fields based on internal user roles. Products Used: Multi-Billion Dollar Enterprise: Managing Millions of Identities Globally with Gigya SUCCESS HIGHLIGHTS • Captured and stored unstructured data types using preconfigured database fields • Automatically managed regional privacy and compliance regulations • Improved maintenance of disparate data silos for various channels and web properties Social Login Identity Access Customer Insights Registration-as-a-Service (RaaS) Profile Management
  2. 2. © 2016 Gigya, Inc.  |  2513 Charleston Road #200, Mountain View, CA 94043  |  T : (650) 353.7230  |  www.gigya.com Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable). Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at http://www.gigya.com/privacy-policy/. Gigya_Case_Study_Anonymous_022016 The Benefits Giving site visitors the option to log in using a traditional username/ password or existing third-party account has had a significant impact on user acquisition across the enterprise’s sites and apps. With out-of-the-box support for 25+ global identity providers, Gigya’s Social Login minimizes risk and maintenance requirements with automatic API updates that keep pace with identity provider privacy and policy changes. By leveraging Gigya’s dynamic schema identity repository to collect and manage customer data across dozens of global properties, the enterprise has been able to save significant developer resources without the need to: • Preconfigure database fields to capture unstructured data • Manage regional privacy compliance regulations • Maintain data silos across channels and properties Employees are assigned the right level of permissions based on their roles and locations in the company, and are then able to access the data they need to make more informed marketing decisions via Gigya’s web-based Identity Access and Customer Insights dashboards. As users leverage single identities across devices and domains and all data is tied to individual profiles, the enterprise has been able to gain a single customer view across properties. This has also allowed the brand to gain a deeper, dynamic understanding of users’ demographics, interests and behaviors. WORKING WITH GIGYA HAS MADE MANAGING OUR VAST ARRAY OF INTERNATIONAL BRAND PROPERTIES A MORE SEAMLESS AND SUCCESSFUL EXPERIENCE. THE ABILITY TO ENTRUST GIGYA WITH REGISTRATION AND SOCIAL LOGIN, REGIONAL PRIVACY REGULATIONS AND USER ROLES AND PERMISSIONS ENABLES US TO FOCUS OUR ATTENTION ON MARKETING STRATEGY AND OPTIMIZATION. Manager, Multi-Billion Dollar Enterprise

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