After conducting a customer survey, Unibail-Rodamco determined that providing shoppers with personalized experiences across malls was key to its future success. By leveraging a Customer Identity Management solution to understand its shoppers' tastes and preferences, Unibail-Rodamco was able to see:
- 26% increase in registration rates
- 92% growth in loyalty card subscriptions
- 76% of registrants connecting socially
- 35x increase in mobile registrations
Presentation on how to chat with PDF using ChatGPT code interpreter
Unibail-Rodamco Case Study: Personalized Experiences with Gigya
1. CASE STUDY
35x
SUCCESS HIGHLIGHTS
About Unibail-Rodamco
Unibail-Rodamco is the largest commercial real
estate company in Europe, with properties located
across thirteen countries. It specializes in shopping
centers, convention centers and office properties.
The Challenge
After conducting a customer survey, Unibail-Rodamco determined
that providing shoppers with personalized experiences across
malls was key to its future success. “We realized that most of our
shoppers were anonymous, so we needed to learn who they were
to give them the relevant experiences they were requesting,”
said Julien Marlot, Digital IT Manager at Unibail-Rodamco. “We
wanted to create something seamless, personally interactive and
at the forefront of connected technology - so identity had to be
at the center of the entire experience.”
The Solution
To turn anonymous shoppers into known customers, Unibail-
Rodamco began implementing Gigya’s Registration-as-a-Service
(RaaS) across shopping mall sites and mobile apps. RaaS reduces
the authentication process to just two clicks by giving users the
option to sign in using a username/password or an existing social
network account. All data created as shoppers log in and interact
across properties, including demographics, Facebook Likes and
behavioral shopping patterns, is stored within Gigya’s dynamic
schema Profile Management repository, where it is automatically
normalized and indexed for easy reporting and analysis.
The Benefits
Giving users a convenient way to identify themselves, paired with
the incentive of a personalized experience, resulted in a 26%
increase in total registration rates, with 76% of new registrants
opting to authenticate via social login. The ability to authenticate
with touch versus type grew mobile share of registrations by 35X.
Unibail-Rodamco Creates
a Connected, Personalized
Shopping Experience with Gigya
76% of registrants
connecting socially 76
26% increase in
registration rates
92 92% growth in loyalty
card subscriptions
35X increase in
mobile registrations
26