Parentesis case study

1. CASE STUDY
As one of Mexico’s leading hubs for technology
product reviews, Paréntesis provides an online
community for tech enthusiasts to discuss products
and read reviews from industry experts. As a
destination for exchanging input online, Paréntesis
sought to engage its community by providing even
more ways to connect with users through social
while fostering a community around engagement
and trust.
Challenge: Nurture Trust & Continuous User Engagement
As Paréntesis continued growing its content offering, the company
came to Gigya with the goal of creating a culture of trust and
transparency. Paréntesis also wanted to offer a social experience
to engage its user base in meaningful, deep ways that lead to
valuable conversions.
Key Challenges:
• Establish trust with customers through responsible,
transparent data practices
• Facilitate two-way conversations on-site
for greater engagement
• Incentivize desired behaviors and boost loyalty among
user base
Solution: Integrated Social Platform
for a Completely Immersive Experience
To foster deeper connections with its users, Paréntesis lets its
customers log in easily using their social identities via Social
Login and interact with the site’s social elements by reviewing and
leaving comments on products, sharing content and site activity to
their networks, viewing others’ site activity in real-time, and more.
Paréntesis Drives
Deeper Connections
with Social
SUCCESS HIGHLIGHTS
• 70% increase in sharing as more users
authenticate their social identities and share
content across their social networks
• Thousands of daily social interactions
occurring across Parentesis.com
70% increase
in sharing
70%

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Case_Study_Parentesis_062015
GIGYA’S CONSUMER
MANAGEMENT
PLATFORM HAS HELPED
US NURTURE A STRONG,
LOYAL USER BASE
THAT’S ACTIVELY
ENGAGED WITH OUR
WEB PROPERTIES. AS
WE CONTINUE TO
GROW, WE’RE EXCITED
TO CONNECT WITH OUR
CUSTOMERS IN
EVEN MORE ENGAGING,
DYNAMIC WAYS
THROUGH SOCIAL.
Jaime Medina
Development Specialist and Project Manager,
Paréntesis
By facilitating an environment that enables users to authenticate
and integrate their social profiles into the Paréntesis site
experience, the company creates opportunities to develop
authentic relationships with their users by personalizing
communications based on relevant data.
After logging users in socially, Paréntesis builds its user-generated
content offering by integrating Gigya’s Ratings & Reviews so users
can rate and review technology products featured on
the site. As users leave input on products, they can share their
reviews over their social channels, which pulls more social referral
traffic back to Parentesis.com.
To nurture loyalty and incentivize desired site actions, Paréntesis
implements Gigya’s Gamification platform to reward its top users.
By rewarding its biggest influencers with real world incentives,
Paréntesis nurtures loyalty while promoting desired behavior,
ultimately driving conversions for its business.
Success at a Glance
Goals: Nurture loyalty and trust among users
Implementations:
• Social Login
• Registration-as-a-Service
• Share
• Comments
• Ratings & Reviews
• Reactions
• Activity Feed
• SocialPrivacy Seal