Phase One of the new Getlokal Loyalty Feature which has been developed specifically to help small businesses attract, reward and retain loyal customers.
1. Paper Punch Cards
They get lost or they
deteriorate, or you just forget
to bring them with you
Plastic Loyalty Cards
Require complex integration
with various PoS systems and
make your wallet bulky
Getlokal
Always with you, simple to
use, works with every
business where ever you are
GETLOKAL REWARD FEATURE
2. THE ISSUES - UNIVERSAL
Businesses
• Customer acquisition/retention
o Constantly chase new customers, but recognise that existing customers are more valuable
• Lack of customer data
o Want to know who their customers are and be able to interact directly with them
• Limited options for simple, low cost loyalty programmes
o Would like to run loyalty programmes, but generally don’t have their own app and can’t afford integrated
schemes
Consumers
• Want to find and choose businesses based on recommendations
o Rate and review businesses
• Love loyalty programmes
o Join programmes enthusiastically and actively choose businesses with loyalty schemes
• Expect to interact with businesses via smartphones
o All points of contact must be digital – search, choosing, rewards, reviews
3. THE SOLUTION - GETLOKAL
Low cost platform for SMEs
• Attract new customers
• Reward and retain existing clients
• Simple and easy to use, ready to go, cost-effective
Comprehensive choice with recommendations and rewards for users
• Find and choose places based on reviews and photos
• Join loyalty programmes
• Add new places, encourage businesses to set up a loyalty
programme
All via a simple to use mobile app working in multiple languages,
globally
Getlokal’s combination of places, consumer generated reviews, and
businesses running reward programmes is a unique advantage
Reward
Retain
Attract
Businesses
Join loyalty
programmes
Keep
returning
(to GL and
places)
Find/choose
places
Consumers
4. HOW IT WORKS - BUSINESSES
Businesses
• Sign up to Getlokal
o Set-up a profile page – company description, photos, opening hours etc
o Activate and set-up a reward programme – how many purchases required, choose appropriate reward etc
o Print the programme QR code and make available to customer facing people
• Inform customers
o Display posters highlighting the programme
o Leaflets and flyers given to customers
o Customer facing people promote the programme and recruit customers to join
• Run programme
o Provide QR code to participating customers
o Reward customers who have collected all points
• Attract new customers
o Promote business to other consumers via the app
o Encourage programme members to share and invite friends
o Advertise on Getlokal
• Retain and grow customers
o Develop reward programme
o Direct communication with programme members
o VIP offers to loyal members
5. HOW IT WORKS – CONSUMERS
• Download the Getlokal app
• Join the businesses loyalty programme
o Open the code scanner from the businesses profile page or the menu page on the Getlokal app
o Scan the QR code provided by the business
o Collect points each time a purchase is made
• Get rewarded
o Redeem the voucher when all points have been collected
o Enjoy the reward
o Start collecting points again
• Find and choose businesses in Getlokal
o Read reviews, photos, recommendations
o Search for places with reward programmes
• Crowd sourced
o Publish content – reviews, photos etc
o Add new places
o Invite friends
o Invite businesses to run loyalty programmes
o Get rewarded for activities