With the fierce competition to earn customer loyalty, users expect nothing short of excellence from the products they use. Deciding what to build and how exactly to deliver it is no easy feat. In this panel session, product leaders will share how experimentation impacts their strategy, roadmap and business outcomes. In this session you’ll learn: - How to hypothesize, test and iterate to solve for customer needs and keep them coming back to your product - Why adopting a test and learn mindset is critical to accelerating your delivery cycles - How to use experimentation in your product organization to innovate and maintain a competitive edge

1. Congratulations to our
Outperform Award Winners!
Most Dramatic
Business Impact
Most Customer-
Obsessed Company
Culture
Most Transformative
Innovation
Most Inspiring Social
Impact

2. 2
 Sessions today will be recorded and will be available after
Opticon
 Join the conversation on Twitter at #Opticon19
 We want to hear from you! Give feedback and rate sessions
on the mobile app

3. Byron Jones
Director of Product Management
at Optimizely
Krista Nordlund
Chief Product Officer (Consumer)
at RentPath
Lauren Schuman
Senior Director of Product Insights
at Mailchimp
The Product Leader’s
Roadmap to Customer Loyalty

4. 4
Experimentation,
product leadership,
and how we
got here.

5. 5
Inflection, Expansion
and Maturity

6. 6
Metrics, Differentiation
and Outcomes

7. 7
Experimentation,
Decision Making and
Roadmap

8. 8
Final Thoughts,
Q&A

9. Thank you!

10.  Head to the Expo Hall for refreshments and to say hi to
our sponsors
 Up next...see how Cox Automotive scales experimentation
to multiple brands