Media evaluation question 3

1. George Freeman - Mimi Higgins - Stephanie Atupe - Freya Bishop
Exhibition - Our film was exhibited for the first time when it was premiered at BFI
Southbank, However the film was exhibited properly over various online movie viewing
platforms where either paid memberships were required or films were hosted as pay-per-
view.
I believe the choice of deciding to exhibit the film online was one that allowed us to get
closer to the intended demographic of teenagers and young adults which spend a large
percent of their time connected via social media and the internet. These types of people
do not always want to go the the cinemas to watch a movie so this one does not pressure
them to do so, it is providing a quick and accessible way to showcase our film.
Finance - Our film would definitely be considered a low budget
film, as well as having to be qualified as a British film through
meeting the criteria of ‘The Cultural Test’ assessed by the British
Film Institute (BFI) this allowed us to receive the Tax relief along
with funding from BFI. We also had to take out a small personal
loan of a few hundred thousand to finance the production of
the film as it was very difficult to attain funding from investors.
Say why it was hard , no history of film, audience etc....
Distribution Plan -
Our film was released in the month of October, the day before
Halloween. This was a decision that was made due being the
season of autumn and the forests representing those included
in our product and being around Halloween would make
people think about things along the themes of our thriller and
the excitement of Halloween may encourage teenagers to want
watch our thriller. The film was distributed directly digitally
online to iTunes, Netflix and various other on demand
platforms.
Marketing Ideas - For marketing our film was mainly online to direct
advertising towards an internet based audience as the distribution
was also online.
Social media was key in promotion the film with the trailer being
shared online on various accounts made for the film, months prior to
the release to build up the followers and allow people to share the
trailers and promotional links.
An official film website was also produce and linked people to all
possible viewing platforms so they knew what they could watch it on
if they had accounts for one of the platforms. Premier at BFI
Southbank as support from BFI towards the film release.
Distribution Company - Our film was self produced and this is the
equivalent to a small independent company in terms of film. We did not
include a fake production company in the credits however, It would be
closer to the likes of Bright Cold Day Films, Bedlam Productions or
Warp Films. These are small independent British film production
companies that have made thriller films, For example, Bedlam
Productions is a British production company which produced a
psychological thriller called ‘Exam’ which was small scale and they have
not produced many other films.