1. Gemma Goodwin
[Q3.] What have you learned from your audience feedback?
As we finished editing our music video, we wanted to know our audience feedback and wanted
to know if our video was good and was able to use codes and conventions.
I created a questionnaire which consisted of a number of suitable questions I would like to
know from our audience. Our main target audience was of teenagers to young adults, as we
believed the narrative of our video would be suitable for this type of audience, although
because we did remove scenes we did find it unsuitable for younger audience’s to watch.
Our audience varies from a majority of teenagers to older adults such as 20-40 year olds and
younger audience from 12-14 year olds. This is because we got feedback from our families
being the audience as well as our media class and friends.
I looked over my questionnaires that I had given to people and found that a large majority
found our narrative quite easy to follow.
20
15
Yes
10 No
Unsure
5
0
Narrative
From this column chart, I found out that 18/20 thought the narrative of my music video was
really easy to understand and 2/20 found it a bit difficult and confusing at first. 0/20 was
unsure.
Most of the audience enjoyed the use of close ups we used to focus on the protagonists face as
she applied her make up and also the effects we had used such as cross dissolve, making the
clips fade into the other and speed reverse, to make the clip rewind creating a ‘backward’
effect.
14
12
10 Close Ups
8 Long Shots
6 Still Shots
4 M id Shots
2
0
Camera Angles

2. Gemma Goodwin
When researching our audience’s answers I found that the 12/20 of our audience thought that
the close ups we used in our video worked really well and thought the shots helped our video
fit with the genre of Industrial Rock. I found that 4/20 thought Long Shots, 3/20 thought Still
Shots and 1/20 people thought the mid shots we used helped.
Most of the audience did not find our music video too explicit which was what we were hoping
for; this may be because we cut and edited a few scenes to fit better with our audience.
I also found that most of our audience thought the shots we used such as close ups on the
protagonists face and long shots to emphasis her curvy body fit well with the genre of our
music video and the characters we picked such as the ‘prostitute’ and the vocalist was suitable
for our music video as they both played there parts and characters well.
The audience also found that the colours we used throughout our video such as the brightness
of the red used for the protagonists lipstick, dress, shoes and the post box she stood against all
fitted well with the narrative of the video as the colour is a good symbol to symbolise and
portray a prostitute as it is considered as a ‘sexy’ colour.
The audience who watched our music video all enjoyed it and thought that it portrayed a
similar representation to popular artists in the music video such as Madonna, Britney Spears
and Lady Gaga as it was ‘raunchy’ and the style worked well through the narrative that was
being portrayed.
When looking at the questionnaire I created for my audience, I also found that many people
believed our music video went with the genre of ‘Industrial Rock’. I have presented some of this
information on a column chart below:
18 This chart explains how many people thought
16 our music video fit with genre of Industrial
14 Rock. Altogether I asked 20 people to fill out
12 my questionnaire. From my
Yes research I found that 16/20
10
No people thought our video did fit
8
Unsure with ‘Industrial Rock’ 1/20
6
4 people didn’t think it did and
2
3/20 wasn’t sure.
0
Industrial Rock
Using my questionnaire, I found that the camera angles, such as the close ups and long shots
used where really believable as portraying the life of a prostitute and helped the music video fit
with the genre of Industrial Rock. I also found that the effects of speed and fades we used
helped portray this as well.