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7 Ps of Coca Cola

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7 Ps of Coca Cola

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7 Ps of Coca Cola

  1. 1. MARKETING MIX Of By, • • • Ravi Rai IBS Bangalore Class of 2013
  2. 2. 7Ps  Product  Price  Place  Promotion  Process  Physical evidence  People
  3. 3. PRODUCT  Need to be able to assess the market and the customers’ mood  Understand-product you are selling online is really in demand or not  Widest portfolio in beverage industry comprising of 3300 products  Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.
  4. 4. PRICE  pricing is done according to the market and geographic segment  By assessing what people can spend for some products,  based on the competitors pricing  Pepsi is the direct competitor to coke.
  5. 5. PLACE  is available all over the world  effective distribution network of coke has almost eroded the small and middle level players in the market  even the rural market by extensive distribution and have eroded the market share of Bovonto, Kalimark etc.
  6. 6. PROMOTION  invests billions of dollars a year in advertising and promotions  maintain its position of industry leadership against rival Pepsi  spends a good portion of its ad budget on television advertising  Magazine ads, online and social media have also been used as media  promotions at the store are used to drive revenue during slow periods.
  7. 7. PEOPLE  Number of consumer .  Employees  Management  Culture  Customer service
  8. 8. PROCESS  Manufacturing process  Distribution channel
  9. 9. PHYSICAL EVIDENCE  1st distinction of the product  Easily identified by its looks  Coca cola ;s logo is sufficient for this  ‘Cola Cola’ favour in the soft drink is only provided by coca cola
  10. 10. THANKYOU

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