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Gautam Chopra
Kanak Binayakiya
Saurabh Chopra
Abhay Chawla
Chaman Tanwar
Group-2
INTRODUCTION
 Nexa is a retail network from Maruti Suzuki that caters the high-
end consumers.
 Established in July 2015...
Objective
 To give customer a memorable experience.
 To get an edge over the competitors.
 To sell high-end vehicles.
...
Challenges
Less products to offer.
Totally new concept.
Less awareness
Benefit From Nexa
Improves Brand Image.
Will attract modern consumer.
Improve sales.
SUGGESTIONS
More number of cars in showrooms.
More focus on advertisement of NEXA.
Take Feedback regarding showroom.
Reference
http://www.nexaexperience.com/
http://www.ndtv.com/video/player/news/maruti-suzuki-
vitara-brezza-design/40742...
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Nexa

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about nexa, how it is developed, what was the mainobjective of developing nexa, what challenges it will face, etc

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Nexa

  1. 1. Gautam Chopra Kanak Binayakiya Saurabh Chopra Abhay Chawla Chaman Tanwar Group-2
  2. 2. INTRODUCTION  Nexa is a retail network from Maruti Suzuki that caters the high- end consumers.  Established in July 2015  It offers a high level of sophistication and is based on the principles of exclusivity, pampering and listening to the consumer.  Its Chairman is Mr. R. C. Bhargava  MD & CEO = Mr. Kenichi Ayukawa
  3. 3. Objective  To give customer a memorable experience.  To get an edge over the competitors.  To sell high-end vehicles.  To shed the image of small car maker.
  4. 4. Challenges Less products to offer. Totally new concept. Less awareness
  5. 5. Benefit From Nexa Improves Brand Image. Will attract modern consumer. Improve sales.
  6. 6. SUGGESTIONS More number of cars in showrooms. More focus on advertisement of NEXA. Take Feedback regarding showroom.
  7. 7. Reference http://www.nexaexperience.com/ http://www.ndtv.com/video/player/news/maruti-suzuki- vitara-brezza-design/407423?ndtv_prevvideo http://articles.economictimes.indiatimes.com/2015-07- 24/industry/64817422_1_ciaz-maruti-suzuki-dealers http://www.thehindu.com/business/Industry/maruti-suzuki- launches-nexa-outlets/article7456265.ece Vipul Motors, Jaipur Contact number: +919116032604

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