Here we have talked about Amagi framework for show any advertisement on TV by which process

1. Smart Advertising on TV
Put your money where your market is
- Gaurav Kumar
- Priyanshi Bansal
- Deeksha Dubey
- Arpit Sharma
How Companies Target Public
(Different Segment)

2. What is targeted advertising?
Targeted advertising is a form of online advertising that focuses on the
specific traits, interests, and preferences of a consumer. Advertisers discover
this information by tracking your activity on the Internet.

3. How targeted t.v. advertising works
Targeted advertising occurs in is television. Advertisers can reach a consumer
that is using digital cable, which is classified as Internet Protocol Television
(IPTV).[11] This is effective when information is collected about the user, their
age, gender and location, and also their personal interests in films, etc. This
data is then processed, optimized and then consumers are advertised to
accordingly.

4. Step One:
Create a Set Top Box Database
Start with the digital TV subscribers, with set top box number and name and address.
Append demographics from a compiled database
The strip off the name and address.
The remaining database has no personal identifying information, but is perfect for
targeting of ads.

5. Step Two:
find out what advertisers want
Each advertiser specifies his ideal market.
This is done by intuition, purchase history, or modeling – just like direct mail.
Example: High end lawn mower. Ad Specs:
Single family home
Income over $50K
Zip codes near advertiser’s stores.
Ad to run from 6:00 PM to 9:30 PM
Will pay for 20,000 impressions

6. Lets Take Example of AMAGI
-For Clear Understanding

7. Amagi Introducing targeted ads on TV in Market
Ad spots on premium TV channels.
On a per-city basis. At rock-bottom prices

8. Ads without Amagi – cable subscriber
Bangalore

Delhi

Hyderabad


 MSOs

9. Ads with Amagi – cable subscribers
Delhi
Bangalore

Hyderabad

 MSOs





10. Amagi targeted advertisements
Same ad spot used by different regional
advertisers in different regions
c
News
on national
channel
National – Channel
Promo
Your Ad Your ad in Ahmedabad
Local ad in Hyderabad
Local ad in Bangalore

11. Hyderabad
Vijayawada
Vizag
Different ads in different cities on same channel

12. Step Three:
Code the STB DB for ads
• Time: 6:04:30 PM. Advertiser specs run against the STP DB. Each set top box has an
ad scheduled for it. There may be scores of different ads.
• 30 Second Ads
• Set Top Box Database Records
• Ads to be run at 6:04:30 PM
• Every set top box has one 30 second ad scheduled for it at 6:04:30

13. How to prove that targeting
works
• Send 100,000 Direct Response TV ads to targeted households
• Send the same Direct Response ad to 100,000 digital TV households without any
targeting – the way TV has always been done.
• See the difference in response rate and conversion.

14. Step Four:
One Click to order products
Digital TV Subscribers have their names, addresses and credit cards registered. Order
movies or products with one click of their remote.

15. How much will Targeted TV
Ads Cost?
• TV ads today cost $20 per thousand impressions
• Targeted TV ads could cost ten times that amount -- $200 per thousand.
• Direct mail costs $500 - $600 per thousand
• TV, if it gets similar response, could be more cost effective than direct mail.

16. Lets Take Example of AMAGI
-For Clear Understanding

17. How to advertise locally with Amagi?
1 2 3 4
In just 4 steps

18. 1. Pick the Region

19. 2. Pick the Channel & Package
Hindi & English
Kannada
Telugu

20. 3. Brief us for the TV Creative

21. 4. Buy the package
Pay for only what you need

22. Advertisers (500+)

23. Any query…..?