Belgacom TV has offered IPTV services in Belgium since 2005, with over 663,000 subscribers as of early 2009. The document discusses how interactive digital television allows for customizable interfaces, personalized design, and interactivity between viewers and content or advertisements. Advertisers can use interactive forms to collect customer contact information from engaged viewers in order to prolong conversations.

1. Belgacom TV: An interactive conversation with TV viewers. Thierry Briers Marketing Manager Interactive Service IPTV

12. IDTV...with the i of interactive

16. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

17. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton

18. Rethinking Marketing

19. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…

20. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .

21. And launched the Interactive Digital Television... Source : Google image

22. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW

24. RTBF Source : Calibrate

25. RTBF Source : Calibrate

26. VTM “i Zone” Source : Paratel

27. VTM “i Watch” Source : Paratel

28. VTM “i Zone” Source : Paratel

29. VTM “i Zone” Source : Paratel

30. Advertising in the “i Zone” Source : Paratel

31. RTL “i Zone” Source : Paratel

32. Advertising in the “i Zone” Source : Paratel

33. Nickelodeon VT4 Source : Calibrate

34. Sponsored interactive program on VT4 Source : Calibrate

36. Source : Calibratel

39. Source : Paratel

40. Source : Paratel

46. To be continued …

48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be