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CTV advertising campaignย for healthcare brands Ravi Kumar
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CTV advertising campaignย for healthcare brands Ravi Kumar
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
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Connected TV advertising
1. Connected TV advertising
How to do Connected TV Ads Right: A Guide for 2023 and
beyond
โข From Seychelles to San Francisco, consumers are watching a lot
more connectedTV(CTV). We witnessed a startling increase in on-
demand, curated content, particularly during the pandemic when
people had nowhere to go and no access to entertainment. Between
2019 and 2020, CTV use increased by 81% year over year. CTV
accounts for 50 percent of all worldwide video impressions. Nearly all
US homes have a CTV, and most customers between the ages of 18
and 54 watch streamed content.
โข Connected TV ad campaigns are the new battle ground for brands
and advertiser.
2. โข CTV is a natural fit for advertising in 2023 and beyond. It captures
the mindshare of households like the good old days of unskippable
TV ads.Connected TV ads offer immersive viewing and social
experiences to screen-exhausted audiences.They address the large
proportion of viewers who favour free, ad-supported content.
The stage is set. But if there were no difficulties, what fun would
that be? Here we will talk about:
โข The top two trends influencing the growth of smart TV
advertisements
โข The targeting and measurement challenges that must be overcome
for marketers to maximise the effectiveness of their connected TV
ad campaigns
3.
4. Connected TV ads: Top trends and pain points in 2023 and
beyond
โข Like any brand-new advertising platform, OTT ads have both great
promise and drawbacks. Letโs dive right into it.
Trend 1: Privacy-first cookieless future will see brands flocking to
CTV advertising
โข Donโt worry, we won't be discussing the demise of cookies and
advertising here once again! OTT advertising has never been
dependent on cookies. And thatโs why CTV advertising is here to stay.
โข Google already made the cookie deprecation announcement, and it
just extended this deadline to 2024. The writing is on the wall; future
of advertising will be cookieless.
โข Marketers are under pressure to balance customer needs on privacy
and personalisation simultaneously. They are looking for new
platforms which will help addressing this. In 2023, the search for such
platforms and solutions will reach its zenith, paving the way for even
more rapid growth of CTV ads
5.
6. โข CTV advertisements are cookieless by design, and this is exactly
what will fuel their expansion. What's even better is that CTV ads
provide marketers the ability to target families, which is essential
in the cookie-less world.
CTV targeting roadblocks
โข To access streaming content, consumers first buy hardware (think
Roku, Apple TV, X-Box, smart TV, Fire TV, etc.). Then, they
download specific streaming apps.
โข When marketers buy connected TV ad inventory, they know which
streaming service they are buying from. But not which device their
ads will be served on. This creates challenges in targeting and
frequency capping. Repetitive ads annoy disengaged customers
and there is ad wastage on those who has already purchased.
โข To consumers, CTV ads can often feel like the return to the era of
linear TV's one-size-fits-all ads. CTVโs lack of integration with other
digital platforms like social media also hampers retargeting efforts.
7. โข Tip for marketers: Choose the right identity solution to make the
most of contextual connected TV ads
โข Addressing CTV campaigns, targeting and ad waste challenges
requires identity solutions built for CTV's advertising capabilities.
These solutions should have privacy, holistic customer data, and
transparency at their core.
โข Bonus tip - To make the most of your CTV ad investments, look out
for a CTV ad platform that:
โข Partners with the most prominent apps and publishers to ensure a
holistic inventory that delivers results
โข Recommends targeted genres and specific content within the vast
CTV inventory
โข Provides platform-specific (traffic, time spent, engagement, top rated
content etc.) and audience insights (life stage, lifestyle, location,
demographics etc.) for a high-impact contextual ad plan
โข Offers custom audiences for retargeting even in the siloed media
ecosystem
8.
9. Request a demo for 9MO for a fresh, hyper-targeted approach to
contextual advertising on CTV.
Trend 2: The looming recession will lead to conscious spending on
smart TV ads
โข Fun fact - when the economy goes south, reduced advertising
budgets are the quickest and easiest cost-cutting measure.
โข It's simple - you will cut ad spending before laying off your people.
Last recession, ad spends dropped by double digits. Of course, that
was a time of linear, traditional advertising and ad measurability
was an unknown concept.
โข With ad tech's quantum leap in the last decade, advertisers may
not completely stop their spending in the upcoming recession. But
they will see increased pressure to prove high ROAS.
โข Though in nascent stages, CTV's programmatic approach and 90%
ad completion rates due to unskippable ads make it a robust
investment.
10. โข However, there is room for improvements in measurability and
attribution. CTV's lack of common currency, identifiers, and precision
can pose challenges in proving ROI. It becomes a bigger problem
during recession.
CTV measurement and attribution roadblocks
โข CTV advertisements are uncharted area in terms of measurement
and attribution.
โข Vanity metrics do exist, but they don't provide actionable
performance insights that mean business - like store visits and actual
purchases. As we discussed earlier, brands also lose money in ad
duplication.
โข CTV ad campaign measurement falls between the unmeasurable
linear TV and the cookie- and identifier-led precise PC and mobile ad
attribution. CTV is fragmented into many devices and lacks common
identifiers.
Tip for marketers: Consolidate your connected TV ad measurement
and attribution data
11.
12. โข Finding the precise KPI for each campaign is the first step in
enhancing CTV measurement. For brand awareness campaigns, the
ad completion rate, for instance, serves as a suitable metric.
However, actionable insights like visits to physical or online stores
make more sense for performance marketing. But how do we get to
these sharp metrics for OTT ad campaigns?
โข Need of the hour for advertiser is to consolidate the data points in
CTV measurement and attribution. Only in that way can campaign
performance be accurately analysed, and precise metrics shown.
โข Bonus tip - Maximize and prove your CTV ad spend ROI by bringing
on a measurement partner that:
โข Provides quick, sharp, and layered insight on people, households, and
devices, so you always know who saw your ad
โข Integrates with your most crucial CTV and digital channels, platforms,
publishers, and networks for privacy-compliant performance data
collaboration to optimize campaigns in real-time
โข Allows you to control ad serving frequency and channel spend
optimization to increase campaign reach wherever your clients are
13. Measure, optimize and prove the ROI of your CTV ads with ease and
accuracy. Book a demo for 9MO.
โข Whatโs next for connected TV ads?
โข CTV is the next big thing for advertisers and marketers, especially
those looking for new advertising solutions in the post-cookie world.
โข But managing CTV ad investments sustainably and with ROAS means
looking beyond the obvious. Advertisers must get areal time access
on targeting, identity, and attribution. Performance oriented and
privacy-compliant partners built for CTV can help with this.
โข 9MO is one such partner. With 9MO, global advertisers are pushing
the envelope on CTV by:
โข Accurately targeting individuals and households with people and
device data consolidation
โข Measuring holistically through relevant integrations with digital-first
environments
14. โข Continuously optimizing their campaigns and channel spends to
achieve up to 20% higher ROAS
โข Staying privacy-compliant with unique identifiers that protect
personally identifiable information
Switch to performance oriented and privacy-compliant partners
for CTV advertising
Book a Demo with 9MO