How to send Google Ads to a specific list of people or buildings or conquest lists. Jim Taylor Local Direct Media Inc. Chicago, IL 630-269-4000

1. INTRODUCING LOCAL DIRECT
Local Direct is an industry-leading technology
company that creates innovative digital advertising
products utilizing targets’ IP addresses as the entry
point to deliver banner and video ads online, all
without the use of cookies.
We Bring Fortune 100 Technology to SMBs.
Local Direct-backed
campaigns are 50 to 100
times more targeted than
television, 6 to 60 times
more effective than other
online ads and have an
average click-through rate
(CTR) 3.2 times higher than
industry averages.
Precision Targeted Ads
that really work.
630-269-4000 | localdirectads@gmail.com | autoclimber.com | 21W700 Bemis Rd, Glen Ellyn, IL 60137

2. With Local Direct, more of your ads will hit
their intended target.
Local Direct brings the location-specific accuracy of
direct mail to digital advertising. Through our patent
pending technology we target digital ads to your
customer by matching their IP address with their
physical address, bringing a wide variety of banner
and display ads to the sites the targeted customer
visits on the Internet. Specifically, Local Direct offers:
Targeting without having to use cookies,
census blocks or geo-location tools. Patent-
pending technology combines more than 30
public data elements hyper accurately map an
IP address to a home address with a greater
than 95 percent accuracy.
Ability to simply run on the website where your target
customer is surfing.
Capable to also target ads to your target consumer
as well as the sites they like to visit. We can run ads
on a customer’s choice of 1,000,000 websites with
30-50 billion impressions daily.
Flexibility to add conversion pixels and remarketing
pixels.
Privacy IDs assigned to every customer.
Integration with existing active customer address
lists.
Automatic blocking of adult and low quality spam
sites.
Continuously updating reporting metrics, including
exposure, clicks, conversions.
Post-campaign match-back analysis to determine
which addresses were most productive.
Mobile phone targeting by location in high value buildings
and addresses.
IP Targeted video advertising.
Robust analytics to help understand
consumer behavior
Local Direct takes a different approach to
analytics. Instead of focusing on the standard
impressions, we focus on real world outcomes,
which for most of our clients results in doubling
their advertising effectiveness. We offer a
variety of key metrics and tools including:
EXPOSURE
Did your intended target log on and see the ad?
If so, how often and for how long were they
exposed to the ad?
CLICKS
What was the open rate of the advertising?
MATCHBACK ANALYSIS
When a campaign period is finished, we match
back our IP addresses with your website or
landing page activity to determine which IP
addresses were targeted by the advertising, and
what effect that had on your ultimate outcomes.
At this time we are able to calculate the
“percentage lift” in the campaign that the
advertising provided.
CLIENT’S CUSTOM PIXELS
We can also follow the customized pixels clients
place on their advertisements, generating
reports on the remarketing and conversion
pixels clients with to place on their landing
pages/websites.
CONVERSIONS
What happened once the customer clicked on
the ad? How many times did they go to your
landing page? Did they download your special
report, or make a purchase on your website?
We customize those metrics to our client’s
specific metric points.
White label services for ad agencies.
Offer our services to your clients under your brand. For
more info, contact our Account Team at 502-353-0390.
Learn more about true targeted digital advertising call 630-269-4000

3. IP Targeting
COOKIELESS DIGITAL ADVERTISING
IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner
or video ads on websites online.
HOW IT WORKS
IP Targeting does not use cookies, and that is revolutionary in the digital advertising
world. Our patent pending IP algorithm determines the IP address based on the
physical address, which is then used for precise digital ad targeting at the IP/router
level. This type of targeting is beneficial for advertisers because it incorporates offline
data; i.e., registered voter lists, customer databases, modeled data, and direct mail
data.
Learn more about true targeted digital advertising call 630-269-4000
LAUNCH A CAMPAIGN IN 3 EAST STEPS:
1. You provide a list of names, addresses and zip codes, and we run it through our IP
mapping system and provide a match rate (typically around 50% list size.
2. Locate the house IPs, anonymize them to create a privacy shield.
3. Serve display or video banner ads online, using the modem/router/IP address as
the entry point.

4. Learn more about true targeted digital advertising call 630-269-4000
Digital New MoversTM
TARGET PEOPLE AS THEY MOVE.
Digital New Movers TM allows you to target people who are moving or have just moved into their new
home with online banner and video ads, in almost real time on their laptop, smartphone, and table
devices.
HOW IT WORKS
Digital New MoversTM is offered on a 6
month and 12 month subscription basis.
All that you have to do is select which
ZIP code, city, and/or state you want to
target, enter monthly impressions, upload
the creatives and decide if you want to
target Pre-Movers, Escrow, and/or Post-
Movers. The rest is programmatic.
Local Direct ADVANTAGE
Digital New Movers TM updates twice
daily and connects advertisers to
consumers in hours instead of weeks.
Digital New Movers TM is also
programmatic, allowing you to sit back
and target new movers the second the
information becomes available.
Three Categories of Digital New
Movers TM
Pre-Mover
”I’ve listed my
house.”
Escrow
”I’ve sold my house,
and, I haven’t moved
yet.”
Post-Mover
“I just moved in.”

5. Learn more about true targeted digital advertising call 630-269-4000
Captive Audience
YOUR DIRECT CHANNEL TO CHOSEN VENUES.
Captive Audience is based on the IP mapping technology we use for IP Targeting, but targets
venues, not households.
HOW IT WORKS
Captive Audience starts by advertisers
selecting locations where target
populations gather, places like: college
campuses, hotels, trade shows,
conventions, airports and military bases.
Then we map the IP addresses of these
locations and serve targeted digital ads
on websites prospects visit while at the
chosen venue. We do this by analyzing
billions of pieces of data (transit,
transactional, and offline data) through
our IP algorithm, which determines the IP
addresses.
EXAMPLES
Advertising concerts or events to
students on a college campus, or
targeting Starbucks Wi-Fi cafes and
offering customers “in-store” discounts on
a bag of coffee beans are just a few
examples of Captive Audience.
Local Direct ADVANTAGE
Captive Audience works because we
have heuristic information on the
prospects based on their location. The
applications for Captive Audience are
endless, and advertisers have developed
new ways to use it for a broad range of
audiences and industries.

6. Learn more about true targeted digital advertising 630-269-4000
Matchback Analysis
ROI MADE EASY
Measuring efficacy is simplified and doesn’t require tracking codes, cookies, call tracking, conversion
pixels, etc. Our Match-back Analysis is available for our house-to-house IP Targeting and provides
a real ROI calculation to customers.
HOW IT WORKS
To conduct a Matchback Analysis, clients
provide a list of sales that occurred
during the campaign period, we match it
against the target list, and then we
provide a list of sales that were a direct
result of our IP Targeting campaign.
Local Direct ADVANTAGE
Being able to prove actual ROI is a huge
differentiator for the Local Direct system,
compared to most contemporary online
marketing tools.

7. Learn more about true targeted digital advertising call 630-269-4000
Out of Home
AUDIENCE-ADDRESSABLE ADVERTISING.
Local Direct Out of Home (OOH) combines accurate ad targeting with direct-measured attribution in
ways never before possible.
HOW IT WORKS
Local Direct’s audience-addressable advertising technology delivers ads based on the
consumer’s actual attributes rather than using content or location as a proxy. Our back-
end mobile data systems anonymously maps consumers’ mobile phones back to their
households so that we can attach extensive offline data to their phone ID. Based on
this knowledge we can deliver audience-addressable ads to their mobile phone or out-
of-home screens through our ad inventory partner networks whenever the phone pops
up on our radar.
The same mobile data system which allows us to accurately associate household- and
individual- level attributes to mobile devices also allows us to accurately measure
which one of those devices show up in Points of Interest, such as a retail store.
Local Direct ADVANTAGE
Mobile is at the epicenter of changes in the advertising industry. Until now, companies
offering out-of-home advertising haven’t been able to deliver the audience targeting
and measurement capabilities of other digital channels. Local Direct's Out of Home
network leverages new mobile technologies to measure audience, serve ads and
report performance in real time.
Most of our Out of Home partners support full-motion video presented in full-screen or
dominant screen positions. We cover a range of out-of-home environments including
in-room hotel TV ad inserts; mobile, table, notebook screens; and traditional public-
space digital signage screens. Because most of our screens are not consumer-
controlled we deliver nearly 100% view ability with no bots.
*Start Your Campaign Today,

8. Learn more about true targeted digital advertising call 630-269-4000
Reverse Append IP Targeting
A BREAKTHROUGH IN DIRECT MARKETING
Local Direct’s newest innovation in digital ad technology is the “reverse append” (currently in pre-
launch). Reverse append is essentially IP Targeting backwards.
HOW IT WORKS
We take anonymous site visitors’ IP
addresses, run them through our
“reverse append” algorithm, and
determine their physical home or office
address. So in this case, we take the
unknown site visitor IP address, find their
physical address, and now the advertiser
can send them targeted direct mail
pieces, through one of Local Direct’s
select direct mail partners.
Local Direct ADVANTAGE
Most other digital products can only re-
target with cookies and online, we take
the digital footprint created by visitors
and allow our partners to turn it into a
physical mail piece, brochure, white
paper, or catalog.
*Additional investment may be required.