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Tesco Ireland Our Social Media Challenge Presentation to: Tesco Ireland By: Graham Kirk
Outline & Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tesco Ireland – Where are we now? Research from AMAS 2011 shows social features on the following websites below social benchmark of 6 which indicates minimal or no social media usage on sites From Swot analysis Supervalu # 1 in market for followers Source: Amas May 2011
Understanding the numbers – Research 62% increase since 2008 in BB subs 75% of people have access to a PC or Laptop regardless of ownership Customers are using web for purchasing relative goods 25-44 are highest users of Internet Source: Amas May 2011
Understanding the numbers-Research ,[object Object],[object Object],[object Object],[object Object],Source: Amas May 2011
SWOT Analysis – Key Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis - Key Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning from others Twitter Competition Interaction Photos Maximising Social Media 1)Photos 2) Competitions 3) Interactions 4) Links Twitter
A new beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 1 follower 37,500 followers end of year 1
A new beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 1 follower 75,000 followers
[object Object],[object Object],[object Object],[object Object],[object Object],A new beginning 3 2 1 1 follower 100,000 followers FB & Twitter #1 social media user in the FMCG market
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object]

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Tesco ireland Graham Kirk

  • 1.
  • 2. Tesco Ireland Our Social Media Challenge Presentation to: Tesco Ireland By: Graham Kirk
  • 3.
  • 4. Tesco Ireland – Where are we now? Research from AMAS 2011 shows social features on the following websites below social benchmark of 6 which indicates minimal or no social media usage on sites From Swot analysis Supervalu # 1 in market for followers Source: Amas May 2011
  • 5. Understanding the numbers – Research 62% increase since 2008 in BB subs 75% of people have access to a PC or Laptop regardless of ownership Customers are using web for purchasing relative goods 25-44 are highest users of Internet Source: Amas May 2011
  • 6.
  • 7.
  • 8.
  • 9. Learning from others Twitter Competition Interaction Photos Maximising Social Media 1)Photos 2) Competitions 3) Interactions 4) Links Twitter
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.