In this stressed economy, I think we all agree that in order to grow the economy, we need to create JOBS. The Economic Gardening approach to economic development has been hugely successful. For the past four years, GeoWize has been the GIS contributor to working with hundreds of expanding small businesses. This presentation will discuss how GIS is used to help small business to consumer and business to business establishments thrive, grow, and create JOBS.

1. Creating Jobs
with
GIS
By
Wayne Kocina
GeoWize, LLC

2. Establishment Stages
United States 1995- 2009
Average percentage Average percentage
of establishments of jobs represented
Stage 4
0.1 (500+)
15.1
0.6 Stage 3 (100-499) 15.4
10.9 Stage 2 (10-99 employees) 35.7
29.1 Self-employed (1 employee) 4.7
59.3 Stage 1 (2-9 employees) 29.1
Source: YourEconomy.org (Edward Lowe Foundation)

3. My “Personal” Mission
Make the world a better place
by
Helping businesses create JOBS!

4. How?
I help business select locations that are “right”
for their business success
by helping them
know their market,
their competition,
understand their customers,
and find LOTS more like them.

5. Three Types of Businesses
Business to Business
(B2B)
Business to Consumer
(B2C)
Hybrid
(B2B/B2C)

6. Common Factors:
Market
Competition
Customers

7. Market
All of the RELEVANT Characteristics of their TRADE AREA
Trade Area - Ring
Visually in Maps
Trade Area – Drive Time
Trade Area – Custom
Demographics
Trade Area Profiles
Target Market Expenditures

8. Market
All of the RELEVANT Characteristics of their TRADE AREA
Demographics
Data in Reports,
Charts, & Graphs
Profiles
Supply & Demand
Industry Specific
B2B Strategic Analysis

9. Competition
Competitive analysis varies with certain industries
Maps & Reports,
Competitor Locations
Competitor Intelligence

10. Customers
What are they like & where do I find more?
Customer Profiling Map
Maps, Reports,
&
Prospect Lists
Customer Profile Analysis
Customer Profiles
Prospect Lists

11. The Bottom Line
I what I do!
I’m helping people get jobs!
I’m making the A better place!

12. Wayne Kocina
GeoWize
wayne@GeoWize.com
www.GeoWize.com
303-731-1416