Brand Designs Presentation 27th May 2010

1. BRAND
DESIGNS
Pradeep Sharma
May 2010

2. understanding brands

3. dependent on a number of
BRAND factors such as company
PREMIUM reputation, after care
service, warranties,
personality, social standing
etc.
Industry
Margins
Overheads
AVERAGE PRICE
Materials
COST PRICE
Labour
COST PRICE AVERAGE PRICE PREMIUM PRICE

4. quality
perceptions
corporate
during availability image
sales
service
packaging advice
finance design
other
brand features
efficacy people
PRODUCT
price
function
delivery
after
sales
service graphics
value warranties
guarantees
organisation

5. The humble coffee bean
Price of coffee offerings
commodity good service experience

21. strategic brand
management

22. making an
impression

23. “I don’t know who you are.
I don’t know your company.
I don’t know what your company stands for.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now-what was it you wanted to sell me?

24. communication
product-service
you environment customer
behaviour
culture

27. brand behaviours

28. Pablo Picasso

29. Piet Mondrian

30. Jackson Pollock

33. credibility footprint

34. Q.

35. Pradeep Sharma
Bath School of Art & Design
p.sharma@bathspa.ac.uk